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Welcome to the Horror Writers' Fest Hub

Thank you for attending Horror Writers' Fest! Scroll below to view replays, session resources, and special links.

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Horror Writers’ Fest Full Schedule

Click the drop-down arrow beside each session title to see the full description, replays, and supplementary materials. Replays will be added as soon as they process.

Tuesday, October 29

Wednesday, October 30

8:00AM EDT / 12:00PM GMT

The Essentials of Writing Horror

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Presented by Anne Hawley & Rachelle Ramirez

workshop

You will learn:

  • How to write a Horror story that works

  • What a working Horror story is

  • How to meet the expectations of the Horror audience

  • How to incorporate the essential elements of Horror into your story

Rachelle Ramirez is a certified developmental editor, who helps fiction and nonfiction writers structure and finish their projects. She is a co-creator of the Story Path course and numerous writing masterclasses. She is a co-host of The Happily Ever Author Club at Pages and Platforms and the author of the forthcoming book, The ADHD Writer: From Frustrated to Focused to Finished.

Anne Hawley is a certified developmental editor of literary, historical, and fantasy fiction, and is the author of Restraint, a novel of forbidden love in Regency England. She was the producer and writer of the popular Story Grid Roundtable Podcast, and currently teaches and develops writing courses at Pages and Platforms.

Special link:

Check out the Happily Ever Author Club: https://www.storypath.me/hea

10:00AM EDT / 2:00PM GMT

The Moment it All Goes Wrong: Crafting the Inciting Incident

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Presented by Kerry Savage

workshop

Unlock the secret to gripping your readers from the very first scare in this working on the Inciting Incident. Whether you're working on a psychological thriller, supernatural/paranormal, or Gothic horror, this session will help you create an inciting incident that hooks your audience and sets the tone for your story’s creeping dread. Through hands-on exercises and expert guidance, you'll learn how to introduce terrifying threats, escalate tension, and craft a moment that propels your characters into the heart of the horror. Perfect for horror writers at any stage—get ready to ignite fear!

A voracious reader of all kinds of fiction (and sometimes memoir and non-fiction), Kerry Savage (she/her) is an Author Accelerator certified book coach who works with novelists from the planning stages through revision. She is the co-founder of Shadows + Secrets, THE writing retreat for mystery, thriller, and horror authors. She's also a J-school grad and former project manager, as well as being hard at work on her second novel. She serves as a volunteer mentor for the Women’s Fiction Writers Association (WFWA) and Sisters in Crime (SinC). She loves good wine, cheese, and trying to keep her succulents alive.

Special link:

Access Kerry’s presentation slides, freebies, and a special offer for ProWritingAid users: https://www.kerrysavage.com/prowritingaid-horrorfest

12:00PM EDT / 4:00PM GMT

How the Heck Do I Market This Book?

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Presented by Sue Campbell

workshop

Join book launch coach Sue Campbell for a webinar that will help you understand the foundations of every good book marketing plan. Learn how to build an engaged audience, spread your message, and sell more books. In this session you'll learn:

  • Your number one book marketing asset

  • Why marketing your book using a slapdash playbook of tactics from the internet is likely to fail

  • The foundational 4-part book marketing strategy that will actually grow your audience

Sue Campbell has helped hundreds of writers, from newbies to bestsellers, transform their inhibitive mindset around marketing and realize their full potential as authors. Her clients have exponentially increased their email lists and book sales, landed articles in prestigious publications such as The New York Times, done guest spots on popular podcasts and more.

Special link:

Access Sue Campbell’s free on-demand webinar “Sell More Books With a Reader Persona”: https://www.pagesandplatforms.com/pwa

2:00PM EDT/ 6:00PM GMT

How to Outline a Gothic Novel

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Presented by Hannah Kelley

workshop

Fleeing maidens. Seductive villains perched atop crumbling castles. Whispers of supernatural prophecies, familial secrets, and forbidden love. Learn how to create your own sweeping Gothic novel as we break down each genre convention and build a story outline with the three-act structure. Writers will also get a brief look into the Gothic genre's history, in-depth examples from both Charlotte Bronte's Jane Eyre and Silivia Moreno-Garcia's Mexican Gothic, and a free gothic novel planner to streamline the outlining process.

Hannah Kate Kelley is a developmental editor and Author Accelerator certified book coach helping fiction writers write, revise and launch their stories. She lives in New York City with her partner.

Special links:

4:00PM EDT/ 8:00PM GMT

Crafting Fear: Writing Compelling Horror Villains and Protagonists

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Presented by Madison Estes

workshop

Dive into the minds of some of the most chilling villains in the horror genre. Then learn how to make an equally impressive protagonist to face off against them. Explore the psychology behind what makes a character terrifying or relatable and learn to harness fear as a narrative tool.

This presentation will cover:

  • Creating a complex horror villain: appearance, motivations, backstories, and archetypes

  • Building relatable protagonists who grapple with fear and moral dilemmas

  • Techniques for evoking dread and tension on the page

  • Exploring the villain/hero dynamic in horror

  • Character agency in horror

  • Use of external and internal conflict in horror protagonists

By the end of this presentation, you’ll have a deeper understanding of character dynamics in horror, and the skills to create chilling villains and memorable protagonists your readers can root for.

Madison Estes writes horror and dark fantasy. Her short story "Pestilence" made the Bram Stoker Recommended Reading list and her mother's official "Nope" list. Her work often revolves around villainous protagonists or heroines struggling with bizarre moral dilemmas. She is the editor of "Road Kill: Texas Horror by Texas Writers Vol. 6." She has taught horror writing courses at The Writing Barn and the Durham Writing Group.

Madison also runs a hybrid authortube/horrortube channel where she posts writing advice videos, writing vlogs, and horror reviews.

Special links:

6:00PM EDT/ 10:00PM GMT

Subtle Horror Techniques: Crafting Fear Beyond Gore

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Presented by J.B. Kish

workshop

This workshop will explore how to create fear using subtle horror techniques like psychological manipulation, uncanny imagery, and suggestive storytelling. Participants will examine how notable authors have used these methods to evoke a lingering sense of unease, looking at specific examples from literature and film that effectively tap into psychological fear, pacing, and atmosphere to leave a lasting impact on readers.

J.B. Kish is the co-chair of the Oregon Horror Writer’s Association and the winner of the 2020 Ooligan Press Write to Publish Award for Fiction. His writing has been featured in The Cozy Cosmic (Underland Press), Metaphorosis Magazine's Best of '22, Cosmic Horror Monthly, and Still of Winter: An Anthology (Unsettling Reads). When he's not writing, J.B. is a book coach that helps emerging writers design a strategy to reach their goals. He uses proven project management tools and techniques to help his clients finish their novels in ten months or less.

Special links:

8:00AM EDT / 12:00PM GMT

In Conversation with V. Castro

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Hosted by ProWritingAid

author interview

V.Castro is a two time Bram Stoker Award nominated Mexican American writer from San Antonio, Texas now residing in the UK. She writes horror, erotic horror, and science fiction. Her books include The Haunting of Alejandra, Alien: Vasquez, Mestiza Blood, The Queen of the Cicadas, Out of Aztlan, Las Posadas, Rebel Moon (official Netflix film novelization) and Goddess of Filth. Her forthcoming novel is Immortal Pleasures from Del Rey.

Special links:

Follow V. Castro on socials:

  • Instagram and Twitter @vlatinalondon

  • Blue Sky, Goodreads, Amazon, and TikTok @vcastrobooks

10:00 AM EDT/ 2:00PM GMT

In Conversation with Johnny Compton

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Hosted by ProWritingAid

author interview

Johnny Compton is the author of the Bram Stoker Award–nominated The Spite House. His short stories have appeared in PseudoPod, Strange Horizons, The NoSleep Podcast, and many other outlets. He is a Horror Writers Association member and creator and host of the podcast Healthy Fears.

Special link:

12:00PM EDT/ 4:00PM GMT

Avoiding the Meh: The Importance of the Emotional Arc in Horror

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Presented by Samantha Skal

workshop

In a session geared toward writers both in the planning and revision stages, this webinar will cover why readers crave a strong emotional arc along with their horror and why, without it, horror can fall flat, as well as maximizing the impact of the emotional a-ha moment while avoiding predictable tropes.

Samantha Skal (she/her) is an Author Accelerator certified book coach and agented author who specializes in coaching mystery, thriller and (romantic) suspense authors from novel planning all the way through agent pitching, and especially loves twist brainstorming, figuring out pacing issues, and the hell that is revision. She is the Co-Executive Director of Thrillerfest, International Thriller Writers (ITW)'s annual writing conference, and a frequent volunteer mentor for the Women’s Fiction Writers Association (WFWA). An enthusiast of homemade sourdough and cheese of all kinds, she also adores (scary) stories that keep her up at night, and good red wine.

Special links:

2:00PM EDT/ 6:00PM GMT

Ethically Pushing Boundaries in YA Horror

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Presented by Ryan Douglass

workshop

YA horror is in a unique position to push boundaries and explore taboo subjects, but still has a responsibility in following craft conventions for a teen audience. How can writers approach sensitive topics in horror such as mental health, trauma, and mortality while striking a balance between the true scares that horror readers love and the coming-of-age storytelling common to the YA genre?

Ryan Douglass is a YA horror author from Atlanta, Georgia. His debut novel, The Taking of Jake Livingston, was a #6 New York Times Bestseller, an ALA Rainbow Book List Pick, a Tor.com Young Adult Science Fiction, Fantasy, and Horror Best Book Pick, and a Black Caucus American Library Association Best of the Best Booklist Pick. His short stories appear in the YA horror anthologies Night of the Living Queers and All These Sunken Souls, and his work on media representation can be found in HuffPost, LGBTQ Nation, and the National Council of Teachers of English, among others. He received his BA in theatre from Hofstra University and is currently based between Los Angeles and Atlanta.

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4:00PM EDT/ 8:00PM GMT

Penning the Macabre: A Panel on Writing Contemporary Horror

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Presented by Madison Estes, Jacklyn Baker, E.R. Bills, and Mario E. Martinez

workshop

Join us for an engaging panel that delves into the challenges of writing contemporary horror. The panelists will share their experiences in both writing and publishing horror stories. We’ll explore topics such as how to scare modern audiences, innovative writing techniques, the impact of censorship, and much more.

Madison Estes writes horror and dark fantasy. Her short story "Pestilence" made the Bram Stoker Recommended Reading list and her mother's official "Nope" list. Her work often revolves around villainous protagonists or heroines struggling with bizarre moral dilemmas. She is the editor of "Road Kill: Texas Horror by Texas Writers Vol. 6." She has taught horror writing courses at The Writing Barn and the Durham Writing Group. Madison also runs a hybrid authortube/horrortube channel where she posts writing advice videos, writing vlogs, and horror reviews.

Jacklyn Baker is a Texas transplant in Minnesota, hoping to survive her first real winter. Her short stories appear in volumes two, three, six, and seven of Road Kill: Texas Horror by Texas Writers. Her first foray into sci-fi “The True Story of Horse Creek Trail” will be in the upcoming retro horror anthology, The Day the Earth Almost Abruptly Ended. When not writing, she can be found acting in cheesy movies via Saint Euphoria Pictures.

E. R. Bills's horror fiction has been compared to that of Ray Bradbury, Richard Matheson and Stephen King. His most recent title, The Halloween in Me, was just published by Fawkes Press and he is the co-creator and executive editor of the Lone Star State's premier annual horror anthology, Road Kill: Texas Horror by Texas Writers . . . which is now in its ninth iteration. His other titles include Pendulum Grim, Nature Calls, The Amulet, A Dark White Postscript, and Tarry Tornado. A Kirkus reviewer recently called his work “first-rate, thinking person's horror writing.”

Mario E. Martinez has been published in numerous magazines and anthologies, including the Along the River series and the Road Kill: Texas Horror by Texas Writers series. His works have also been featured on the Chilling Tales for Dark Nights podcast. He is the author of San Casimiro, Texas: Short Stories, A Pig Named Orrenius & Other Strange Tales, Ashtree, NEO-Laredo, The Glowing Pigs of El Cenizo, and The Chickens That Are Not Her Chickens. He lives somewhere in South Texas.

6:00PM EDT/ 10:00PM GMT

Networking Event: Speed Dating

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Hosted by ProWritingAid

networking event

During this networking session, you will have the opportunity to meet other people in the horror writing community. We will be sending you into breakout rooms in groups of 4 or 5.

Frequently Asked Questions

Who can attend the events?

All registrants are welcome to attend all sessions in Horror Writers' Fest.

Are there any special offers for Horror Writers' Fest?

All attendees will gain exclusive access to our early bird Black Friday sale. Be on the lookout for more information coming soon.

How do I access the session replays?

All session replays will be stored on this page. Scroll up to the schedule, then hit the small drop-down arrow next to a session’s title.

That will expand the session description and show the replays once they have been uploaded.

How soon are replays added?

We aim to offer all replays as soon as we can. Most are up within 3–5 hours after the session ends, depending on processing time.

How long do I have access to replays?

All attendees are welcome to access the replays here on the hub until we need to prep this page for a future event.

ProWritingAid Community members will also have indefinite access to the replays on the Event Recordings page by November 1.

How do I join the community?

We’re thrilled to host the Horror Writers’ Fest community in our private online forum.

You can join the community using your free or premium ProWritingAid account. Click here to go to the community and enter your log in details.

Then head over to the Live Event Chat space to join the party.

If you can’t remember your username or password, feel free to send an email to hello@prowritingaid.com.

Do you have the slides for [x] presentation?

When we add replays, we upload any slides given to us by our presenters. Sometimes, presenters can’t share slides. If that’s the case, we won’t upload any slides.