BlogWriting AppsWhat the Heck is a Word Cloud and Why Would I Use One?

What the Heck is a Word Cloud and Why Would I Use One?

Lisa Lepki
Head of Marketing and Editor of the ProWritingAid Blog
Published Mar 13, 2020

What is a Word Cloud?

If you haven’t tried ProWritingAid’s Word Cloud Gallery, get ready to have your mind blown.

Contents:
  1. What is a Word Cloud?
  2. Word Clouds For Fiction Writers
  3. When To Use Word Clouds
  4. When Not To Use Word Clouds
  5. How ProWritingAid’s Word Cloud Gallery Works
  6. Final Thoughts

What is a Word Cloud?

Google says a word cloud is “an image composed of words used in a particular text or subject, in which the size of each word indicates its frequency or importance.”

So, the more often a specific words appears in your text, the bigger and bolder it appears in your word cloud.

ProWritingAid has a Word Cloud Gallery that makes it easy to create word clouds based on the text you paste into the tool. Here’s what a word cloud based on the reaping scene in the first chapter of The Hunger Games looks like:

Hungary Games Word Cloud

Below are a couple other word clouds. Can you recognise the novels from their word clouds?

Or, if you are up for a challenge, try our Word Cloud Game. Guess 10 classic novels from the word clouds that they generate.

Word Clouds For Fiction Writers

Every writer has words they like to use over and over. When we edit our own words, it's hard to see what our overused words are. But when we use them too often, our writing sounds redundant. A word cloud can help you identify your overused words. The most commonly used words are the biggest. It's easy to see if the big words are the words you want to use the most.

Do you have too many dialogue tags? If so, "said" will show up as a larger word. You can then go find places in your writing to add action or emotion beats. Do your characters smirk or shrug all the time? A word cloud can help you find the actions you repeat too often.

A word cloud can also make sure you are focusing on the right characters, themes, and plot points. If your book is about Jane, but Jack's name is three times bigger, you might need to re-evaluate your manuscript. If your book is about a war, but the words "war" and "battle" are tiny on your word cloud, you'll need to develop that plot more.

Word Clouds For Copywriters And Bloggers

Search engine optimization. It can be the bane of copywriters and bloggers everywhere. The algorithms are always changing. But it doesn't have to be a mystery. The most important part of SEO is keywords.

Run your copy or blog post through a word cloud generator. Are your target keywords huge or tiny? What words have you inadvertently turned into SEO keywords? This will help you figure out exactly what edits you need to make to reach those high search engine rankings.

When To Use Word Clouds

For fiction, you can use word clouds of different scenes to compare how your characters feel about the inciting action. A word cloud will help you notice right away if your characters’ reactions are similar in both scenes. You’ll be able to identify where you should have a new reaction or a new emotion.

For business purposes, word clouds can help you find your customers’ pain points. If you collect feedback from your customers, you can generate a word cloud using customers’ language to help identify what is most important to them. Imagine if “long wait time” cropped up as major emphasis words in customer feedback. That should ring a warning bell.

If you are in the business-to-consumer writing industry, a word cloud will highlight overuse of technical jargon. You can make sure your language is accessible to consumers with a quick, visual model.

When Not To Use Word Clouds

Simply dumping a scene from your current work in progress into a word cloud generator might show you that you used “said” a lot, but won’t give you the insights you want. But using word clouds to compare your scenes against each other can show you where they’re too similar, use too many of the same unimportant word choices, or simply aren’t consistent between scenes when they need to be.

Likewise, in copywriting for business, you wouldn’t use a word cloud when your content isn't optimized for keywords. A word cloud on a blog post that’s not SEO enhanced won’t tell you much about your keyword density.

No matter what you're writing, word clouds are something to use as a last step in your writing process. Word choice falls under "line edits." If you have an unedited first draft, word clouds won't help you much. You'll likely need to make major structural changes before you use a word cloud.

How ProWritingAid’s Word Cloud Gallery Works

At the bottom of every page on ProWritingAid.com is a link under “Resources” called Word Cloud Gallery. When you click on that link, you get something that looks like this:

Notice at the top, you have options to “Create a Word Cloud” or search for the “Latest Word Clouds” by keyword. A sidebar on the right side contains popular tags to help you narrow your focus on already-generated word clouds.

When you click on “Create Word Cloud,” it brings up the following screen:

Simply copy and paste your text into the box or enter your url, and click on “Create Word Cloud.”

Here's what your new word cloud looks like:

Notice you have an interesting graphical representation of the words in your text, which you can customize by choosing a font, color, and layout. You can also re-create the word cloud with new text, download the image to your computer, or save it to the ProWritingAid gallery so that others can see and use your word cloud.

Final Thoughts

Word clouds are fun to use as a visual aid with blog posts to underscore the keywords on which you’re focusing. Your readers will notice the larger, bold words and understand their importance to your post.

And for fiction writers, word clouds are great to make sure you’re focusing on the right words in your prose. It’s also interesting to see some of the word clouds in the ProWritingAid gallery that other writers have created, especially those in the genre-specific popular tags in the sidebar on the right.

Try making your own word cloud here.

Play our Word Cloud Game here.

How do you see word clouds helping your writing? Let us know if you’re a fiction writer or copywriter and how you might use a word cloud.

Or if you’ve already created a word cloud on ProWritingAid.com, let us know what insights you gained from it.

In the meantime, happy writing!

If you enjoyed this post about writing a novel, you might also enjoy these articles from our archive:


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Lisa Lepki
Head of Marketing and Editor of the ProWritingAid Blog

Lisa Lepki is ProWritingAid's Head of Marketing and the Editor of the ProWritingAid blog. A word nerd, she loves the technical elements of writing almost as much as the writing itself. She is the co-author of The Novel-Writing Training Plan, Creating Legends: How to craft characters readers adore... or despise!, How to Build Your Author Platform on a Shoestring and 20 Editing Tips from Professional Writers.

Truly I found this to be the most comprehensive information on word cloud. It deserve to be published as a book.
By reachus on 31 October 2019, 02:06 PM

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