A huge proportion of the ProWritingAid community is made up of freelance writers. Content is an essential part of any business these days and so there is a lot of work out there writing content for websites and blogs.
A common problem, however, is that writers are trained in, well, writing. Most don't have a background in marketing.
It's difficult to provide effective content if you don't have a basic understanding of the content marketing process. Content writers need to ask themselves:
What is the journey that potential customers will make from reading my content to eventually purchasing a product?
Our friends over at AppInstitute have just published an easy-to-understand guide: Content Marketing Tips for Small Businesses.
It will give you, the writer, a better understanding of your role in the overall content marketing plan. Check it out and let us know what you think!
Have you tried ProWritingAid's software integrations yet? What are you waiting for?
Have you tried ProWritingAid yet? What are you waiting for? It's the best tool for making sure your copy is strong, clear, and error-free!
