Content Marketing

A huge proportion of the ProWritingAid community is made up of freelance writers. Content is an essential part of any business these days and so there is a lot of work out there writing content for websites and blogs.

A common problem, however, is that writers are trained in, well, writing. Most don't have a background in marketing.

It's difficult to provide effective content if you don't have a basic understanding of the content marketing process. Content writers need to ask themselves:

What is the journey that potential customers will make from reading my content to eventually purchasing a product?

Our friends over at AppInstitute have just published an easy-to-understand guide: Content Marketing Tips for Small Businesses.

It will give you, the writer, a better understanding of your role in the overall content marketing plan. Check it out and let us know what you think!

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Lisa Lepki is ProWritingAid's Head of Marketing and the Editor of the ProWritingAid blog. A word nerd, she loves the technical elements of writing almost as much as the writing itself. She is the co-author of The Novel-Writing Training Plan and 20 Editing Tips from Professional Writers Her work can also be found on Writer’s Digest,, The Write Life, and DIYAuthor. Contact her on