A huge proportion of the ProWritingAid community is made up of freelance writers. Content is an essential part of any business these days and so there is a lot of work out there writing content for websites and blogs.
A common problem, however, is that writers are trained in, well, writing. Most don't have a background in marketing.
It's difficult to provide effective content if you don't have a basic understanding of the content marketing process. Content writers need to ask themselves:
What is the journey that potential customers will make from reading my content to eventually purchasing a product?
Our friends over at AppInstitute have just published an easy-to-understand guide: Content Marketing Tips for Small Businesses.
It will give you, the writer, a better understanding of your role in the overall content marketing plan. Check it out and let us know what you think!