What is Content Marketing Anyway?

by Jul 18, 2018, 0 Comments

Content Marketing

A huge proportion of the ProWritingAid community is made up of freelance writers. Content is an essential part of any business these days and so there is a lot of work out there writing content for websites and blogs.

A common problem, however, is that writers are trained in, well, writing. Most don't have a background in marketing.

It's difficult to provide effective content if you don't have a basic understanding of the content marketing process. Content writers need to ask themselves:

What is the journey that potential customers will make from reading my content to eventually purchasing a product?

Our friends over at AppInstitute have just published an easy-to-understand guide: Content Marketing Tips for Small Businesses.

It will give you, the writer, a better understanding of your role in the overall content marketing plan. Check it out and let us know what you think!

Have you tried ProWritingAid's software integrations yet? What are you waiting for?

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About the Author:

Lisa Lepki is ProWritingAid's Head of Marketing and the Editor of the ProWritingAid blog. A word nerd, she loves the technical elements of writing almost as much as the writing itself. She is the co-author of The Novel-Writing Training Plan and 20 Editing Tips from Professional Writers Her work can also be found on Writer’s Digest, bookbaby.com, The Write Life, and DIYAuthor. Contact her on lisa@prowritingaid.com.

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