Blog Blogging and Content Writing What Is Content Marketing Anyway?

What Is Content Marketing Anyway?

Lisa Lepki

Lisa Lepki

CMO and Editor of the ProWritingAid Blog

Published Jul 18, 2018

Content Marketing

A huge proportion of the ProWritingAid community is made up of freelance writers. Content is an essential part of any business these days and so there is a lot of work out there writing content for websites and blogs.

A common problem, however, is that writers are trained in, well, writing. Most don't have a background in marketing.

It's difficult to provide effective content if you don't have a basic understanding of the content marketing process. Content writers need to ask themselves:

What is the journey that potential customers will make from reading my content to eventually purchasing a product?

Our friends over at AppInstitute have just published an easy-to-understand guide: Content Marketing Tips for Small Businesses.

It will give you, the writer, a better understanding of your role in the overall content marketing plan. Check it out and let us know what you think!

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Lisa Lepki

Lisa Lepki

CMO and Editor of the ProWritingAid Blog

Lisa Lepki is ProWritingAid's CMO and the Editor of the ProWritingAid blog. A word nerd, she loves the technical elements of writing almost as much as the writing itself. She is the co-author of The Novel-Writing Training Plan, Creating Legends: How to craft characters readers adore... or despise!, How to Build Your Author Platform on a Shoestring and 20 Editing Tips from Professional Writers.

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Thanks for sharing such a nice post. Game Lover -

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