BlogBlogging and Content WritingWhy You Should Learn to Tell a Good Story

Why You Should Learn to Tell a Good Story

Kathy Edens
Copywriter, ghostwriter, and content strategy specialist
Published Mar 12, 2018

Stories have been with us since the beginning of time. Before the written word, if you wanted to pass information to the next generation, you told a story. The same is true today. We’re all storytellers.

You tell stories at work to get your point across. A vulnerable story told to a friend creates strong bonds. Everyone dribbles out bits and pieces of our backstory so others get to know us better.

Research proves that stories and anecdotes help people retain information better. Forbes reported most people only remember about 5-10% of statistics you cite. But when you accompany your stats with a story, the retention rate bounces up to 65-70%.

Even more powerful, stories are fodder for leaders. Think of any great leader, and you’re bound to remember a story he or she told in a speech somewhere. Remember Winston Churchill with his "Never, never, never give up" speech, or Martin Luther King Jr.’s "I have a dream" speech? Whether you’re leading a country, a business, or a household, you need stories to grab attention and persuade people to follow.

Storytelling is a skill anyone can learn and it’s one you need for both speaking and writing. Here’s how to hone your skills and captivate others’ attention.

  1. Write your stories
  2. Use a story to make a point
  3. Practice makes perfect
  4. Don’t be a hero
  5. Follow good storytelling structure
  6. Keep it simple
  7. Final thoughts

Write your stories

Keep a journal of stories that inspire you. They could be your own, those of someone close to you, or ones you’ve picked up elsewhere. Know what makes for a good story: personal or professional wins, challenges, times when you persevered, etc. All good stories have conflict and resolution. And all good stories include a message. Writing your stories helps you solidify them in your mind and gives you somewhere to go when you need a good story.

Use a story to make a point

Whether you’re talking to colleagues or a friend, use a good story to make a point. The world’s greatest wisdom passes through stories. We learn from others’ mistakes and blunders. Mine your own experience for stories that can help you make your point. Ask yourself, "What is the message I want to share with my audience?" A leader uses a good story to implant a core moral or point in his or her team. A compelling single statement carries more weight than any company directive.

Practice makes perfect

The best stories are those told again and again because they grow better and richer each time. The key is to make sure you vary your audience when telling your stories. Family and friends will tire of hearing the same story repeatedly. As you add new people to your circle of influence, you can practice telling your stories to fresh ears. Instead of becoming rote, your storytelling will become better with practice.

Don’t be a hero

Nothing is more boring than you swooping in to save the day. People would rather hear the lessons you’ve learned and the challenges you’ve faced. You aren’t perfect, and you shouldn’t try to be in your stories either. Instead, powerful stories show your vulnerability. Let yourself be open and vulnerable when you tell your stories because you’ll be more authentic. This is powerful mojo that enraptures your listeners.

Follow good storytelling structure

Good stories all follow a similar structure that’s easy to learn. Make sure your stories include the following elements:

  • Clear moral or point. Your story’s purpose shouldn’t be ambiguous. Make your point clearly and succinctly.

  • Relatable characters. Whether the main character is you or someone you’re close to, show a personal connection with the lead in your story.

  • Common world. You want your audience to easily understand the situation in your story. It must be something they can grasp through context.

  • Imaginative details. Include enough details about the characters and imagery in your story so your audience gets a mental picture.

  • Key conflict. Every story must have conflict, and it must be relatable conflict. Most people won’t respond to your trust fund problems.

  • 3 acts. Each story has a beginning, middle, and end. Bring your story back to your topic and wrap it up with the moral or point.

Keep it simple

No one is interested in what you ate for lunch or the outfit you were wearing when the story happened. Too many details of the wrong kind can turn a good story into a bore. Some of the best stories are simple and straightforward. Unless a detail is key to your moral or point, you don’t need it. What you decide to tell should answer the question, "What do I want people to learn from this story?" A few details that add humor or create a vivid mental picture help implant your story in your audience’s minds and drive home your point.

Final thoughts

Don’t assume you don’t have the storytelling chops necessary to get the job done. We all do. Just find your best stories, follow good storytelling structure, and practice, practice, practice. Soon you’ll have your audience captivated and enraptured every time you talk or write.

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Kathy Edens
Copywriter, ghostwriter, and content strategy specialist

Kathy Edens is a blogger, a ghost writer, and content master who loves writing about anything and everything. Check out her books: The Novel-Writing Training Plan: 17 Steps to Get Your Ideas in Shape for the Marathon of Writing and Creating Legends: How to Craft Characters Readers Adore... or Despise.

Kathy Your piece on story telling motivated me to do better prep for possible story telling ops. Don Ehat
By Don Ehat on 16 March 2018, 10:25 PM
That's wonderful to hear, Don! Thank you.
By writersneed2 on 21 March 2018, 02:11 PM
This is a certainly interesting post Kathy. Any tips/thoughts about how one could include such ideas into a scientific manuscript? Do you think it would work better throughout the introduction or the conclusions?
By iamaya2 on 21 March 2018, 02:06 PM
Kathy is away now for a couple weeks but I'll ask her to reply when she is back. Thanks for your comment!
By writersneed2 on 21 March 2018, 02:11 PM

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