It's said that laughter is the best medicine. It's also an important and useful tool for building an audience for your blog. Writing with humor will improve your writing and is more likely to attract readers.
Know How to Use It
There's a fine line between being funny and being offensive. The first will make people more likely to share your blog with their friends and visit your site again in the future, while the second will upset your audience and drive them away. Know the audience you are writing for, and know what lines should not be crossed.
It's better to keep your humor tasteful than alienate readers. It may take some time and experimenting to find out what your readers consider offensive. Pay attention to both positive and negative feedback you get and adapt accordingly.
In comedy, timing is everything. Rather than flooding your blog with too many jokes that take away from the actual message of your writing, use humor sparingly to drive home a point.
Finally, avoid sarcasm. While sarcasm can be humorous in person, it's difficult to pull off in writing. Without tonal cues, sarcasm often comes across as caustic, cynical, and mean spirited. As mentioned before, it's important to keep a positive tone in blog writing, and sarcasm usually does not help achieve this.
Tricks for Adding Humor
If you're not a funny writer naturally, don't worry, because there are tricks that anyone can use to inject humor into their writing. Start by examining your own life for funny anecdotes and personal stories. Do you have an example of a humorous situation that relates to the topic of your blog? Share it. People often find stories funnier than crafted jokes, so use what you already have, namely, personal stories, to liven up your writing and give your readers a laugh.
Another method for adding humor to your blog is to use words with "k" or "g" sounds. Words like kangaroo, goulash, and Genghis Khan are just a few examples of words with guttural sounds. Hard guttural sounds will amuse your readers subconsciously and help keep the positive tone that will have readers coming back to your blog repeatedly.
Again, don't go overboard and take away from the meaning of your writing by using as many "k" and "g" sounds as possible, but sprinkle them throughout your post where appropriate. This method is also useful in creating attention grabbing titles and headings that will make your readers curious and keep them reading on.
When it comes to writing jokes with a punch line, there are several different ways to go about it.
The first is the comparison joke. This is essentially taking a metaphor and making it humorous. When writing your blog post, brainstorm metaphors that will help you make your point, and then choose the funniest one. For instance, if you are trying to convey that filing for benefits is overly complicated, make a list of other things that are also overly complicated, such as your child's math homework, trimming your cat's claws, or shooing a feral possum out of your garage without getting bitten. Pick whichever one makes you laugh the most and use it.
The next method is to use a bit of misdirection. Take a common cliché, phrase, or saying and change it. Take the adage "you can't teach an old dog new tricks." It's a saying that most people have heard numerous times in their lives. By changing it to something like "you can't teach an old dog how to text message," you'll catch readers by surprise and make them laugh.
The last method for adding subtle humor to your blog is another form of misdirection. It's called the Rule of Three. The idea is to take two similar ideas and pair them together to establish a pattern, and then list a third, dissimilar idea. For instance, "There's nothing as soothing after a long day of work as a hot bath, a glass of wine, and listening to my children scream that they hate green beans."
When it comes to writing humor, don't feel intimidated. Just like any other writing technique, using humor takes practice. Start by trying out these tips, find what works for you, and expand on it.
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