Performance Marketing Manager, Social and Display

At ProWritingAid, our mission is to help people become better writers so they can share their ideas, stories, and knowledge, whether at work, school or home.

Words shape the world, and we have a unique opportunity to help shape and improve those words. If you love inspiring, educating, and helping people, then this is the right place for you.

We're a 100% remote team spread across over 15 countries brought together by a love of language. By focusing on sustainable growth and the happiness of our team, we've been growing strongly over the past eight years.

With over 2 million users, we're looking for a performance marketer to help us accelerate our growth and drive paid acquisition.

Responsibilities

Create and scale ProWritingAid's paid social and display campaigns using a combination of platforms and tactics to drive profitable growth.
Manage high budget and large-scale Paid Social and display campaigns.
Analyse performance and optimise spend across platforms (Facebook, LinkedIn, YouTube, Ad networks, Google Display etc.), focusing on acquisition and brand awareness.
Share insights and learnings with the broader Performance Marketing team and creative teams on what is performing on the platforms.
Work closely with design teams to develop creative, display, content, ad copy, and landing page designs that communicate our product messaging and positioning.
Partner with Content, SEO, Product Marketing, Growth and Website teams on developing and implementing a coordinated multi-channel customer acquisition strategy.
Analyse and understand our funnel metrics and find ways to improve these.
Respond quickly to changes in online marketing and adapt to maximise on new opportunities.
Develop a deep understanding of our product, audience, and our buyer’s journey.

Experience

We'll love you if you have:

2+ years of performance marketing, preferably in a SaaS environment or at an agency.
Experience managing paid advertising budgets (minimum of $2M/year), with a specialisation in Paid Social and Display.
Strong analytical skills, comfortable with large sets of data and numbers.
Has a proven track record of delivering multi-year business growth through scaling paid media campaigns.
You have experience using tools such as: Facebook Business Manager, Smartly, Campaign manager, SearchAds360, Marpipe, Programmatic display networks, Google Analytics, Asana, Excel, Unbounce.
Strong communication, problem solving, and project management skills.
Adaptable and comfortable switching quickly between strategy and execution.
Fluent English - Verbal and written.
Able to work in a European time zone.

How you'll grow:

Happiness—we believe that the happier you are, the more productive you'll be, so we focus on optimizing for employee happiness though wellbeing coaching and stress-reducing workflow management. Everyone can be happy if they're doing the things that give them joy.

Opportunities to mentor and coach other team members—everyone has something to teach others. We actively encourage mentoring, pairing, and coaching. It's also a great way to get to know your colleagues better.

Confidence—we believe that good decisions require different perspectives. We encourage everyone to contribute to the improvement of the product and company. You can be assured of a receptive and encouraging environment.

What we offer you:

Remote/flexible working—The company is UK-registered, but we have employees in more than 15 countries.

Clever people/hard problems—You will work with some of the most talented people in our industry. Our projects require innovation and creativity — not your regular "done that, repeat" stuff.

Make a difference—You get to work on a real-world problem and make a positive impact on wordsmiths around the world. Our users love the product, but there’s still a lot we can do.

A small but agile company—ProWritingAid is a fast-growing, yet nimble company, so your work is always delivered to our users and has a visible impact.

Competitive package—We always pay you what you are really worth (range depending on experience).

Annual meet up somewhere fun—Every year we bring the full company together to plan, learn, and play!

Hours of work

40 hours/week. Please note that we are a fully-remote company so all applicants must be prepared to work independently from their own space. You can work from wherever (and whenever) you are happiest.

How to apply

To apply please fill complete this application form.

ProWritingAid is a bootstrapped, profitable company with over 100% YoY growth. We’re at the forefront of exploration and innovation within the field of natural language processing.

We are a 100% remote team so you can work from the comfort of home, your favorite coffee shop, or anywhere else that makes you happy and productive. With members in more than 10 countries around the world, together, we’re on a mission to empower people to share ideas, stories, and knowledge.

We’re an equal-opportunity employer genuinely committed to building a diverse team, and to fostering the type of inclusive environment in which diversity thrives.

What do we stand for?

Although we are separated by geography, we are bound together by our company vision and values:

ProWritingAid’s Vision

Empowering people to share ideas, stories, and knowledge by inspiring, educating, and helping them to express themselves.

A Love of Language

We are passionate about language and believe that it is an essential component for communicating ideas, stories and knowledge. We believe good ideas are intrinsically entwined with the words used to express them.

Integrity

We place a premium value on integrity and fairness. We do not accept abuse of any kind targeted at or within our team. We take responsibility for our actions, deliver the best work we can, and strive to learn from our mistakes. We always choose the most ethical option.

Community-Driven

We believe that everyone has something to say, and the right to say it well. We are constantly building and improving our software to better serve the needs of our writers.

Accessible and Educational

We believe every writer, regardless of their economic situation or educational background, should have access to our software. To this end, we will always have a free version available and a helpful customer support team to help writers learn to use it. We will encourage learning by providing high-quality educational content on our blog.

Diverse

We strive for diversity and equal opportunity in our team. We are building a team that represents a wealth of backgrounds, perspectives, and skills. The more inclusive we are, the better we will be.

Work/Life Balance

Despite our geographical distance, our team members are always friendly, empathetic and supportive to one another. We fully embrace the idea of flexible working. We trust our team to get their work done regardless of their location, family schedule, or time zone. We celebrate the diversity of our multinational team. We will always offer a helping hand, encourage each other, and show gratitude for a job well done.