Digital Marketing Manager (B2B)

ProWritingAid’s Vision: Empowering people to share ideas, stories, and knowledge by inspiring, educating, and helping them to express themselves.

ProWritingAid is at the forefront of AI-driven writing enhancement. Our apps are used worldwide: fiction writers, creative writers, copy writers, business and technical writers rely on ProWritingAid to improve their writing, build their skills, save them time and much more.

Since 2012 we've grown consistently year on year. We are writers, developers, linguists and NLP experts who are as passionate about our company and colleagues as we are about our products and users.


The candidate:

We’re looking for a marketing manager, with experience in taking SaaS products to new corporate markets.

We believe in building, measuring and learning. You should be familiar with running experiments and marketing campaigns from concept to execution and validation. You'll have proven success of delivering a data-driven marketing strategy.


Responsibilities

  • Work with Customer, Marketing and Product teams to find, research and target potential audiences and sectors of interest.
  • Experiment with different marketing channels and strategies to determine which has the most potential.
  • Develop, execute and manage targeted campaigns, including measuring and adjusting as necessary.
  • Plan, deliver and manage content for paid adverts, landing pages, blog posts, ebooks, infographics, etc.
  • Work with our wider marketing team to ensure a coordinated approach across our audiences and alignment with the ProWritingAid brand.

Experience

  • A track record of successfully developing growth marketing strategies and campaigns for SaaS products with a B2B audience.
  • Experience and enthusiasm to be hands on with any of the marketing activities we decide to do, including SEO/SEM, ad serving tools, working with copywriters, PR, etc.
  • Understanding of web design, particularly user experience across the end to end customer journey, from campaign design and flow, to best practice sign up and checkout processes.
  • Strong analytical skills and data-driven thinking with a knowledge of website analytics tools.
  • Up-to-date with the latest trends and best practices in digital marketing and measurement.
  • Ability to track, analyse and report results from marketing initiatives and present to internal stakeholders
  • Experienced in using platforms such as HubSpot, Google Analytics and social media marketing tools.

Work/Life Balance

Despite our geographical distance, our team members are always friendly, empathetic and supportive to one another. We fully embrace the idea of flexible working. We trust our team to get their work done regardless of their location, family schedule, or time zone. We celebrate the diversity of our multinational team. We will always offer a helping hand, encourage each other, and show gratitude for a job well done.

Hours of work

Up to 40 hours/week

Please note that we are a fully-remote company so all applicants must be prepared to work independently from their own space.

As we are a UK company, this will be a freelance position if you are not based in the UK. Any non-UK applicants will be responsible for paying taxes in their own country.

How to apply

Please send the following to digitalmarketingmanager@prowritingaid.com

  • Cover letter (check out our article on how to write an effective cover letter here: https://prowritingaid.com/art/1351/how-to-write-a-cover-letter.aspx). Your cover letter is your chance to explain why ProWritingAid is the company for you. We value great writing, so will reward effort here.
  • Resume
  • Salary expectations

Deadline: October 4, 2020

ProWritingAid Team
ProWritingAid is a bootstrapped, profitable company with over 100% YoY growth. We’re at the forefront of exploration and innovation within the field of natural language processing.
ProWritingAid Team
We are a 100% remote team so you can work from the comfort of home, your favorite coffee shop, or anywhere else that makes you happy and productive. With members in more than 10 countries around the world, together, we’re on a mission to empower people to share ideas, stories, and knowledge.
ProWritingAid Team
We’re an equal-opportunity employer genuinely committed to building a diverse team, and to fostering the type of inclusive environment in which diversity thrives.
ProWritingAid Team

What do we stand for?

Although we are separated by geography, we are bound together by our company vision and values:

ProWritingAid’s Vision

Empowering people to share ideas, stories, and knowledge by inspiring, educating, and helping them to express themselves.

ProWritingAid Team

A Love of Language

We are passionate about language and believe that it is an essential component for communicating ideas, stories and knowledge. We believe good ideas are intrinsically entwined with the words used to express them.
ProWritingAid Team

Integrity

We place a premium value on integrity and fairness. We do not accept abuse of any kind targeted at or within our team. We take responsibility for our actions, deliver the best work we can, and strive to learn from our mistakes. We always choose the most ethical option.
ProWritingAid Team

Community-Driven

We believe that everyone has something to say, and the right to say it well. We are constantly building and improving our software to better serve the needs of our writers.
ProWritingAid Team

Accessible and Educational

We believe every writer, regardless of their economic situation or educational background, should have access to our software. To this end, we will always have a free version available and a helpful customer support team to help writers learn to use it. We will encourage learning by providing high-quality educational content on our blog.
ProWritingAid Team

Diverse

We strive for diversity and equal opportunity in our team. We are building a team that represents a wealth of backgrounds, perspectives, and skills. The more inclusive we are, the better we will be.
ProWritingAid Team

Work/Life Balance

Despite our geographical distance, our team members are always friendly, empathetic and supportive to one another. We fully embrace the idea of flexible working. We trust our team to get their work done regardless of their location, family schedule, or time zone. We celebrate the diversity of our multinational team. We will always offer a helping hand, encourage each other, and show gratitude for a job well done.