A content strategy contains a number of different elements that all combine in a specific way to create a strategy that works. However, one growing element is the use of pop culture to help grow traffic. When you consider the number of people who follow specific films, TV shows or even musicians, it is clear to see why it is so crucial.
An essential part of any content creator’s work is content promotion. You need to get your content seen by the people who want to read it, share it and comment on it. You need to keep expanding your audience and developing content with them in mind.
"Write what you know" has been around forever. Some attribute it to Mark Twain and others to Hemingway. Regardless of who came up with this entreaty, my writing would be middle-class, ho-hum if I had to stick with only writing what I've experienced. Isn't that what research is for, right?
Here are two key ways that partnering with another copywriter can help you build your business and your skills.
When the concept of blogging first emerged, becoming a professional writer in glorified online journals to make money wasn’t the goal. The blogging community has significantly evolved as people write, not for one, but many different reasons. There is a wide range of niches available to choose from – business, fashion, food, lifestyle, entertainment and many more.
What is it you fear most as you sit in front of a blank screen? Perhaps the fear of rejection holds you back from putting words on paper. You know your work is likely to get rejected by publishers and agents because the experience of others told you to expect it. Maybe you fear humiliation. Putting yourself out there on paper opens you up to all kinds of criticism and ridicule. It's really hard to be vulnerable in your writing because the critics' sting hurts that much more.
At ProWritingAid, we want our writers to be as successful as possible. And so, when we come across a potential opportunity for writers to make money, we check it out. The folks at [Contena](https://www.contena.co/?ref=65729) got in touch recently and asked us to have a look at their new platform for freelance writers. Their mission is to help you launch your own freelance writing business.
When I began working for Charlie, I knew he was talented. He's the writing partner of a well-known leadership expert and together they've authored over 100 books. Several have become New York Times best sellers. I embraced the job with a learner's mindset. I determined every day to improve my writing skills. My first professionally edited draft looked like a murder scene. Red letters covered the page with countless words crossed out, rearranged, and rewritten.
Use ProWritingAid's Word Explorer to look at any word 14 different ways. Yes, it's true. Here's the list of ways you can check out any given word: - Dictionary - Reverse Dictionary (this shows you words with your given word in their definition) - Thesaurus - Lists (lists of dated terms, ironic terms, often used terms) - Alliteration (adjectives, adverbs, nouns, and verbs with the same letter or sound at the beginning or adjacent to your given word) - Clichés (to help you avoid them) - Spelling (good to know if you write frequently in American, British, and Australian English) - Rhymes - Pronunciation - Collocations (adjectives, adverbs, nouns, and verbs that come before or after your given word) - Common Phrases (2-, 3-, 4-, and 5-word phrases using your given word) - Commonly Possessed By (words that can own your given word) - Anagrams (in case you need help) - Examples (From books and quotes using your given word)
Throughout history, copywriting has been integral to the success of millions of advertising and marketing campaigns. Here’s how copywriting has evolved, and what today’s copywriters need to bear in mind.