Everyone has an opinion on the proper way toilet paper should unspool. But the chances of alienating or damaging the relationship with your readers over this subject is very low. Choosing a topic with low-level controversy doesn’t mean something ridiculous or banal. It does mean choosing something with differing opinions that you can support with facts and/or experiences. Find a topic that is timely, interesting, and relevant to your audience without being offensive.
In 2018, people will consume more content than ever before. Books in any form are the gateway to learning and knowledge. The most successful business men and women set aside time daily for reading both non-fiction and fiction. To tap into the new wave of opportunities for writers in 2018, here are 4 trends to watch.
A freelance writing career offers some of the greatest freedom of any job. You can do it anywhere, on a schedule that works for you. For some people, however, the idea of not having a stable source of income holds them back. As much as they want to become a full-time freelance writer and enjoy all its benefits, the thought of not receiving a paycheck on a regular basis is too much. Are you one of them? Do you have that fear? Is it holding you back from becoming a full-time freelance writer? If so, then here's a little pep talk for you.
While Facebook is the most popular social network, the Instagram community has grown to 700 million users. As such, more and more writers are adding Instagram posts to their portfolio. Whether you are trying to promote your book, build your profile, boost sales for your product, or sell some kind of service, there's a one-size-fits-all method to write a perfect Instagram caption.
Quora is, arguably, the biggest question & answer website in the world. Bloggers, marketers, and social influencers have all taken notice and are using the popular platform to promote their content, as well as themselves. In this blog post, I want to show you how you can use Quora to promote your blog and your writing.
If you are an aspiring writer, chances are you’ve read the same advice from countless productivity blogs on how to become a better writer such as keeping a journal, writing each day, and minimizing distractions. However, there’s one piece of advice I’ve yet to hear and I think is very helpful to embrace: don’t fear investing money into your writing.
Not everything about audience building is as cut and dried as the experts would like you to believe. In fact, here's decidedly counterintuitive advice for engaging your target audience.
What do all bloggers have in common? Here are the truths of blogging that you don't hear about, but you experience in short order.
When building your blog, Google shouldn't be an afterthought – it should be one of your biggest priorities. We're going to look at a few tips and techniques that could help boost your new blog up Google's rankings.
New manager, Sir David Brailsford, changed Team Sky's destiny in 2010. His "aggregation of marginal gains" strategy delivered outstanding results for them, and it can work for you too!
Let's look at the 6 founding principles of influencing and persuading someone to click through, sign up, or buy something.
Medium levels the playing field for writers. It gives a voice to individuals who have something interesting or important to say. Even if you don't have thousands of followers or your own popular blog, you can still get promoted to the masses. Medium rewards content on quality, not on who or how famous the author is. And the reward for content writers is amplification: thousands of people viewing, reading, and reacting to their articles.
What's the best "extra" you get from being a experienced copywriter? How about using your persuasive writing skills to help you convince people to give you what you want? Let me share an example. A copywriter I know, we'll call her Amy, bought expensive new luggage before her trip to Europe this past summer. When she finally got back on American soil two weeks later, she was devastated when her luggage came rolling off the carousel—crushed and torn.
You may think it is absurd to say that criticism could be good for you. After all, it hurts, right? Especially when the criticism is targeted directly at your personality or habits, it can be very hurtful indeed. But it can be good for you if you take it the right way – and here’s why.
Good stories move people to action. They create sympathy, which opens up wallets for donations. Or a good story can start a revolution. At the least, a good story is memorable and influences your readers enough to sell. Just like a great fiction story, when you use a story in your content, you're actually putting your reader in the driver's seat so they can envision themselves having/using your product or service.