The words you use in your content can strengthen or weaken your prose. In this article, we teach you how to boost the power of your content by eliminating non-words and weak phrases that take up space but dilute your statements.
Writing for a living can often mean that you have to take jobs outside of your natural writing style. Just because you're out of your comfort zone doesn't mean you can't sound like a pro. Follow these tips to define your audience and tailor your writing style to your purpose.
Do you have a crack team of collage graduates who just can’t get their act together with writing? Don’t be surprised. Over 25% of college graduates lack good writing skills. An investment in their writing is an investment in your business. Follow these steps to manage writing coaching for employees.
Not everything about audience building is as cut and dried as the experts would like you to believe. In fact, here's decidedly counterintuitive advice for engaging your target audience.
Product labels need to be eye-catching and persuasive to stand out. Use these tips to create labels that attract consumers and motivate them to buy.
There are many basic SEO tactics you can do yourself. SEO lets your business connect with the right people who need your service. It doesn’t matter if you are an accountant or a plumber, a business consultant or a landscape architect. Applying these strategies to your online presence will garner more interested clients.
Are your onboarding emails bringing in new customers? Or do they seem to disappear into the ether and fail to yield any tangible results? Use these seven tips to engage readers and turn them into devoted customers.
Thinking of writing non-fiction? Follow these seven structural steps for a book that will engage readers, lead them to success, and drive sales.
Should you spend all day writing? Or should you structure your time? Author Kathy Edens examines the benefits of limiting your writing time.
A well-written meta description makes clients click through and answers searcher intent. Learn the steps that will bring interested customers to your page.
Want to turn your blog readers into customers for your business? Use this 7 step guide to create an impactful blog post that gets noticed by search engines and customers alike.
Do you find that visitors to your website just don’t stay long enough to drive sales? It might be down to your value proposition. Follow these tips to hook your customers as soon as they land on your front page.
It's never been a better time to be a writer. But don't go into it blind. If you want a career as a writer, you need to know the pros and the cons to make an informed decision.
Many new writers get stuck in a vicious loop: they can't get new clients because they don't have a portfolio and they don't have a portfolio because they can't get clients. Here are five ways to get clients when you don't have a lot of experience.
Are you writing good content but struggling to rank on Google? It's all down to SEO. Follow these rules to master SEO copywriting in 2020.