Articles about copywriting

Becoming a Freelance Writer Can Be Easier Than You Think

by Noemi Twigg Dec 07, 2017

Becoming a Freelance Writer Can Be Easier Than You Think

A freelance writing career offers some of the greatest freedom of any job. You can do it anywhere, on a schedule that works for you.

For some people, however, the idea of not having a stable source of income holds them back. As much as they want to become a full-time freelance writer and enjoy all its benefits, the thought of not receiving a paycheck on a regular basis is too much.

Are you one of them? Do you have that fear? Is it holding you back from becoming a full-time freelance writer?

If so, then here's a little pep talk for you.

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5 Principles of a Perfect Instagram Caption to Boost Sales

by Hugh Beaulac Dec 07, 2017

5 Principles of a Perfect Instagram Caption to Boost Sales

While Facebook is the most popular social network, the Instagram community has grown to 700 million users. As such, more and more writers are adding Instagram posts to their portfolio. Whether you are trying to promote your book, build your profile, boost sales for your product, or sell some kind of service, there's a one-size-fits-all method to write a perfect Instagram caption.

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Should you be using Quora to promote your blog and your writing?

by Lilach Bullock Dec 01, 2017

Should you be using Quora to promote your blog and your writing?

Quora is, arguably, the biggest question & answer website in the world. Bloggers, marketers, and social influencers have all taken notice and are using the popular platform to promote their content, as well as themselves. In this blog post, I want to show you how you can use Quora to promote your blog and your writing.

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Don’t be Afraid to Spend a Little Money Investing in Your Writing

by Richard Bertin Nov 26, 2017

Don’t be Afraid to Spend a Little Money Investing in Your Writing

If you are an aspiring writer, chances are you’ve read the same advice from countless productivity blogs on how to become a better writer such as keeping a journal, writing each day, and minimizing distractions. However, there’s one piece of advice I’ve yet to hear and I think is very helpful to embrace: don’t fear investing money into your writing.

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Counterintuitive Advice for Engaging Your Target Audience

by Kathy Edens Nov 22, 2017

Counterintuitive Advice for Engaging Your Target Audience

Not everything about audience building is as cut and dried as the experts would like you to believe. In fact, here's decidedly counterintuitive advice for engaging your target audience.

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8 Truths of Blogging You Didn't Know

by Kathy Edens Nov 18, 2017

8 Truths of Blogging You Didn't Know

What do all bloggers have in common? Here are the truths of blogging that you don't hear about, but you experience in short order.

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The Newbie SEO Guide: A Step-by-Step Guide to Boosting Your New Blog Up Google's Rankings

by Peter Ellington Nov 08, 2017

The Newbie SEO Guide: A Step-by-Step Guide to Boosting Your New Blog Up Google's Rankings

When building your blog, Google shouldn't be an afterthought – it should be one of your biggest priorities. We're going to look at a few tips and techniques that could help boost your new blog up Google's rankings.

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What All Writers Need to Learn From the British Cycling Team

by Maya Saric Nov 01, 2017

What All Writers Need to Learn From the British Cycling Team

New manager, Sir David Brailsford, changed Team Sky's destiny in 2010. His "aggregation of marginal gains" strategy delivered outstanding results for them, and it can work for you too!

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What Makes Customers Say "Yes": The Psychology of Persuasion

by Kathy Edens Oct 25, 2017

What Makes Customers Say "Yes": The Psychology of Persuasion

Let's look at the 6 founding principles of influencing and persuading someone to click through, sign up, or buy something.

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Why Content Writers Should Publish on Medium

by Kathy Edens Oct 21, 2017

Why Content Writers Should Publish on Medium

Medium levels the playing field for writers. It gives a voice to individuals who have something interesting or important to say. Even if you don't have thousands of followers or your own popular blog, you can still get promoted to the masses. Medium rewards content on quality, not on who or how famous the author is. And the reward for content writers is amplification: thousands of people viewing, reading, and reacting to their articles.

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How to Use Copywriting Techniques to Get What You Want

by Kathy Edens Oct 04, 2017

How to Use Copywriting Techniques to Get What You Want

What's the best "extra" you get from being a experienced copywriter? How about using your persuasive writing skills to help you convince people to give you what you want?

Let me share an example. A copywriter I know, we'll call her Amy, bought expensive new luggage before her trip to Europe this past summer. When she finally got back on American soil two weeks later, she was devastated when her luggage came rolling off the carousel—crushed and torn.

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Criticism is Good For You and Here's Why!

by Corinne Ledling Oct 04, 2017

Criticism is Good For You and Here's Why!

You may think it is absurd to say that criticism could be good for you. After all, it hurts, right? Especially when the criticism is targeted directly at your personality or habits, it can be very hurtful indeed. But it can be good for you if you take it the right way – and here’s why.

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Why You Need to Master Storytelling to Become a Great Copywriter

by Kathy Edens Sep 21, 2017

Why You Need to Master Storytelling to Become a Great Copywriter

Good stories move people to action. They create sympathy, which opens up wallets for donations. Or a good story can start a revolution. At the least, a good story is memorable and influences your readers enough to sell. Just like a great fiction story, when you use a story in your content, you're actually putting your reader in the driver's seat so they can envision themselves having/using your product or service.

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5 Foolproof Techniques to Achieve Perfect Website Headlines

by Erin Scott Sep 21, 2017

5 Foolproof Techniques to Achieve Perfect Website Headlines

Compose your perfect headline by using these five techniques. Learn these guidelines, and you won’t struggle with your headlines again.

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2 Myths About Writing Fiction: Debunked!

by Kathy Edens Sep 21, 2017

2 Myths About Writing Fiction: Debunked!

When writer Kathy Edens joined her local writing group, she was confronted with two common myths about writers. She is here to set the record straight!

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5 Great Career Options for Writers

by Charles Ebert Sep 18, 2017

5 Great Career Options for Writers

If you’ve perfected your writing skills, you can get yourself a number of employment and freelancing opportunities. The three communication skills - reading, writing and speaking - are the basic fundamentals needed to succeed in life. Therefore, writers have unlimited options that they can exploit career wise.

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Pop Culture Can Take Your Content to the Next Level

by Kerry Pierse Sep 08, 2017

Pop Culture Can Take Your Content to the Next Level

A content strategy contains a number of different elements that all combine in a specific way to create a strategy that works. However, one growing element is the use of pop culture to help grow traffic. When you consider the number of people who follow specific films, TV shows or even musicians, it is clear to see why it is so crucial.

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Is Your Sloppy Content Turning Customers Away?

by Kathy Edens Aug 09, 2017

Is Your Sloppy Content Turning Customers Away?

Consider the content on your website and in your blog posts, the product descriptions in your eCommerce store, your lead generation pieces, and your emails. Every word makes an impression on your customers and prospects. Small businesses with remote workers around the world don't have a brick-and-mortar shop. So the face you put forward in your content should represent your company well.

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7 Tools to Promote Your Content and Grow Your Audience

by Sophia Mest Aug 09, 2017

7 Tools to Promote Your Content and Grow Your Audience

An essential part of any content creator’s work is content promotion. You need to get your content seen by the people who want to read it, share it and comment on it. You need to keep expanding your audience and developing content with them in mind.

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How to Generate Infinite Ideas for Your Content/Blog

by Kathy Edens Aug 02, 2017

How to Generate Infinite Ideas for Your Content/Blog

You probably have more ideas than you know, but when sitting in front of a blank screen, your mind is just as blank. How do those prolific bloggers and content marketers keep the fresh ideas rolling?

Ideas do come to you. But you're not recording them fast enough. The best writers have trained themselves to capture ideas before they're a mere wisp floating away, never to be seen or heard from again.

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