Use Benefits Rather than Features to Connect with Customers

Use Benefits Rather than Features to Connect with Customers

Use benefits in content to create eager customers. Show them how your product or service meets their needs. This article includes tips to discover the benefits customers want from your business.

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Master the Art of Brilliant Blog Post Titles

Master the Art of Brilliant Blog Post Titles

Learn how simple word choice and combinations work to create a blog post title that draws readers to your content.

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Business Writing: How to Publish on LinkedIn and Get Noticed

Business Writing: How to Publish on LinkedIn and Get Noticed

LinkedIn is an amazing platform to find connections in the business world. Learn how publishing on LinkedIn can help you find common interests and connect with like-minded individuals in the professional realm.

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Content Creation for a Rich Snippet Win

Content Creation for a Rich Snippet Win

In this article, learn how to prepare content to gain rich snippets in search results for higher visibility.

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Increase Your Email Engagement Rates

Increase Your Email Engagement Rates

Here's a harsh truth: the size of your email list doesn’t matter as much as you think it does. Tom Meitner tells us why.

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How to Write a White Paper for Your Business

How to Write a White Paper for Your Business

In this article, we highlight the steps to creating a white paper that positions your business as an expert and solves a problem for prospective clients. From ideation to finished presentation, here's everything you need to know.

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Why Growth Rocket Loves ProWritingAid

Why Growth Rocket Loves ProWritingAid

Growth Rocket is building a community. And they're using ProWritingAid to help them every step of the way. Follow along with how Growth Rocket uses ProWritingAid in this special post.

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The Search Tool that Delivers Blog Ideas and Boosts SEO

The Search Tool that Delivers Blog Ideas and Boosts SEO

As search engine optimization evolves, writers need to focus on the language real people use when they are trying to find an answer online. Discover how to create articles and webpages that answer questions and boost SEO with Answer The Public.

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How to Tell If You’re Transitioning Properly

How to Tell If You’re Transitioning Properly

Your writing comprises tons of ideas. Linking and connecting them cohesively and eloquently makes your writing easier to understand and helps people follow your logic. Learn how to use transitions effectively here.

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Is Your Sloppy Content Turning Customers Away?

Is Your Sloppy Content Turning Customers Away?

Consider the content on your website and in your blog posts, the product descriptions in your eCommerce store, your lead generation pieces, and your emails. Every word makes an impression on your customers and prospects. Small businesses with remote workers around the world don't have a brick-and-mortar shop. So the face you put forward in your content should represent your company well.

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Clean Up Your Content: Eliminate the Non-Words

Clean Up Your Content: Eliminate the Non-Words

The words you use in your content can strengthen or weaken your prose. In this article, we teach you how to boost the power of your content by eliminating non-words and weak phrases that take up space but dilute your statements.

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When Writing Becomes Deeply Personal

When Writing Becomes Deeply Personal

Words, said at the right time, in the right way, by the right person, have changed the world. In this article, we take a look at the power of personal writing.

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Take the Homonym/Homophone Challenge!

Take the Homonym/Homophone Challenge!

Hung up on homonyms? Learn the top five most common word confusions and how to be precise in your meaning.

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7 Tips to Write Like a Professional

7 Tips to Write Like a Professional

Need business writing tips? The ProWritingAid team has you covered. In this article, we cover, editing, proofreading, common pitfalls, and more. Read the entire article to learn more!

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Why Concept-Based Content Gets Better Search Results

Why Concept-Based Content Gets Better Search Results

In this article, we explore the benefits of concept-based content for writers, readers, and search engines. Find out how to start using concept-based content for better search results.

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