Not everything about audience building is as cut and dried as the experts would like you to believe. In fact, here's decidedly counterintuitive advice for engaging your target audience.
A well-written meta description makes clients click through and answers searcher intent. Learn the steps that will bring interested customers to your page.
Are you writing good content but struggling to rank on Google? It's all down to SEO. Follow these rules to master SEO copywriting in 2020.
You can be a writer without being a starving artist. In fact, plenty of writers make a healthy living from their craft. Some even crest six figures. Find out how to break into the corporate world using what you already know and love: writing.
Google introduced "People Also Ask" boxes in 2016, and your potential customers have become very fond of them. Follow these tips to dominate "People Also Ask" searches and make your site rank higher.
Do you want to return to blogging but are unsure if your old blog is up to the job? Find out how to come back with a bang with these 6 helpful tips!
You can forget what you were taught in school – it is okay to start a sentence with "and" or "but" after all. Here's why.
Writing clear and effective copy doesn't have to be difficult. In fact, dropping the jargon and finding a simpler way to put things is often the key to great copy.
Despite its marketing power and popularity, Instagram remains a question mark for writers. As people of words, not pictures, they aren't sure it makes sense to use this social media channel for exposure, recognition, and, more than that, business profits.
Here's all you need to know about best practice for a writer's site and how it can be optimized to attract new clients and generate new leads. In other words, let your site work for you.
Sometimes, better blog post titles are all you need to drive more traffic to your site. Here's how to make your blog titles more compelling.
Starting out as a freelance writer requires more than a strong determination. You may need to accept low-paying assignments just to break into the profession. For this reason, many new writers work for content mills. Despite its bad reputation, there are actually some pros in writing for these companies.
Writers are trained in, well, writing. Most don't have a background in marketing. Fear not! If you're new to the content marketing process, this guide from AppInstitute will help you get started.
Four years into my professional content marketing career, and a year into running a joint venture agency, it has finally dawned on me. How well an article is written is trumped EVERY SINGLE TIME by the quality of the promotion tactics backing it. Before your pencil-gnashing breaks that thing in two – let me explain!
Creating and managing a high quality blog is incredibly time-consuming. If you're a busy entrepreneur, a virtual assistant can help manage your blog, freeing you up to focus your efforts in other areas.