Starting a Sentence with “And” or “But” – Should You Do It?

Starting a Sentence with “And” or “But” – Should You Do It?

You can forget what you were taught in school – it is okay to start a sentence with "and" or "but" after all. Here's why.

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How to Avoid Jargon in Your Business Writing

How to Avoid Jargon in Your Business Writing

Writing clear and effective copy doesn't have to be difficult. In fact, dropping the jargon and finding a simpler way to put things is often the key to great copy.

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How to Win Instagram If You Are a Writer

How to Win Instagram If You Are a Writer

Despite its marketing power and popularity, Instagram remains a question mark for writers. As people of words, not pictures, they aren't sure it makes sense to use this social media channel for exposure, recognition, and, more than that, business profits.

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How to Design a Writer's Site that Converts

How to Design a Writer's Site that Converts

Here's all you need to know about best practice for a writer's site and how it can be optimized to attract new clients and generate new leads. In other words, let your site work for you.

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5 Ways to Write Better Blog Titles and Capture New Eyeballs

5 Ways to Write Better Blog Titles and Capture New Eyeballs

Sometimes, better blog post titles are all you need to drive more traffic to your site. Here's how to make your blog titles more compelling.

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The Pros and Cons of Writing for a Content Mill

The Pros and Cons of Writing for a Content Mill

Starting out as a freelance writer requires more than a strong determination. You may need to accept low-paying assignments just to break into the profession. For this reason, many new writers work for content mills. Despite its bad reputation, there are actually some pros in writing for these companies.

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What Is Content Marketing Anyway?

What Is Content Marketing Anyway?

Writers are trained in, well, writing. Most don't have a background in marketing. Fear not! If you're new to the content marketing process, this guide from AppInstitute will help you get started.

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Pivot to Promotion: What to Do After Writing an Epic Piece

Pivot to Promotion: What to Do After Writing an Epic Piece

Four years into my professional content marketing career, and a year into running a joint venture agency, it has finally dawned on me. How well an article is written is trumped EVERY SINGLE TIME by the quality of the promotion tactics backing it. Before your pencil-gnashing breaks that thing in two – let me explain!

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What’s the Difference Between the House Style and Combo Check in ProWritingAid?

What’s the Difference Between the House Style and Combo Check in ProWritingAid?

ProWritingAid has customizable reports that help you find any manner of technical or stylistic gaffes in your work. Besides the 25+ reports that help you polish your work, you can use the House Style or the Combo Check. But what’s the difference between these two?

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How to Hire a Virtual Assistant to Manage Your Blog

How to Hire a Virtual Assistant to Manage Your Blog

Creating and managing a high quality blog is incredibly time-consuming. If you're a busy entrepreneur, a virtual assistant can help manage your blog, freeing you up to focus your efforts in other areas.

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How Not to Write a Sales Letter

How Not to Write a Sales Letter

Sales letters are excellent tools for companies to generate leads. Whether you’re strictly online only or a brick-and-mortar business, both snail mail sales letters and emails can drum up hot leads that you can convert into sales. But—and this is big—only if you get it right. Copywriters and content marketers should hone their sales letter skills. At some point, a client may ask you to write a bona fide sales letter, prospecting email, or a landing page. They all need certain elements to convert. There are plenty of "experts" out there who spout off how best to write a sales letter. Let’s focus on what *not* to do when writing your sales letter so you can avoid these common pitfalls.

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The Little-Known Secret to a Successful Freelance Business

The Little-Known Secret to a Successful Freelance Business

The truth is, it’s possible to ‘win’; to have a profitable writing business. You just need one thing. Yes, just the one. Can you guess what that thing is?

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"-isms": How to Cover a Controversial Topic with Sensitivity

"-isms": How to Cover a Controversial Topic with Sensitivity

Race, politics, gender, religion, money, sexual orientation… are they taboo subjects to avoid? If you’re like me, conflict avoidance is your modus operandi; smile brightly and move on. At some point, however, you may need to write about a controversial topic—so how can you do it with sensitivity?

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Link Building with Like-Minded Bloggers

Link Building with Like-Minded Bloggers

When you do it the right way, link building is one of the best ways to boost your following. If search engine algorithms notice more and more links going back to your web page, your web page will start to take priority on relevant searches. And if your links are attached to engaging, helpful content, you’ll intrigue human audiences as well. When you create backlinks by engaging with like-minded bloggers, however, you’re doing more than simply putting your webpage out there.

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How to Become a Better Copywriter

How to Become a Better Copywriter

It seems everywhere you turn, someone has an opinion on how easy—or hard—becoming a better copywriter is. Where does that leave you? Here are the best practices that every copywriter can agree are most important to master if you want to call yourself a good copywriter.

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