SEO is probably one of the least understood online topics, period. This doesn’t come as a surprise once you understand just how often search engines such as Google adjust and calibrate their ranking algorithm. The biggest challenge content creators then have to face is writing content which not only appeals to the right kind of audience but is also optimized for various search engines. But the moment you realize that content should revolve around people instead of search engines, you will find that SEO copywriting really isn’t that complicated.
What is alt text and why is it an essential technique for ranking in Google search engine results? Find a simple explanation and useful examples in this 101 beginner's guide.
Affiliate marketing is a low-risk approach to diversifying your income by doing what you do best: writing. This post will provide a roadmap you can follow to earn money from affiliate marketing.
Text expanders, also known as text snippets or text shortcuts, can save you time and energy for all your writing needs. Find out what snippets are, why you need them, and discover the ten best text expander tools.
Not everything about audience building is as cut and dried as the experts would like you to believe. In fact, here's decidedly counterintuitive advice for engaging your target audience.
A well-written meta description makes clients click through and answers searcher intent. Learn the steps that will bring interested customers to your page.
Are you writing good content but struggling to rank on Google? It's all down to SEO. Follow these rules to master SEO copywriting in 2020.
You can be a writer without being a starving artist. In fact, plenty of writers make a healthy living from their craft. Some even crest six figures. Find out how to break into the corporate world using what you already know and love: writing.
Google introduced "People Also Ask" boxes in 2016, and your potential customers have become very fond of them. Follow these tips to dominate "People Also Ask" searches and make your site rank higher.
Do you want to return to blogging but are unsure if your old blog is up to the job? Find out how to come back with a bang with these 6 helpful tips!
You can forget what you were taught in school—it is okay to start a sentence with "and" or "but" after all. Here's why.
Writing clear and effective copy doesn't have to be difficult. In fact, dropping the jargon and finding a simpler way to put things is often the key to great copy.
Despite its marketing power and popularity, Instagram remains a question mark for writers. As people of words, not pictures, they aren't sure it makes sense to use this social media channel for exposure, recognition, and, more than that, business profits.
Here's all you need to know about best practice for a writer's site and how it can be optimized to attract new clients and generate new leads. In other words, let your site work for you.
Sometimes, better blog post titles are all you need to drive more traffic to your site. Here's how to make your blog titles more compelling.