Counterintuitive Advice to Reach Your Target Audience

Counterintuitive Advice to Reach Your Target Audience

Not everything about audience building is as cut and dried as the experts would like you to believe. In fact, here's decidedly counterintuitive advice for engaging your target audience.

Read more
How to Write Meta Descriptions that Boost Your Click-Through Rates

How to Write Meta Descriptions that Boost Your Click-Through Rates

A well-written meta description makes clients click through and answers searcher intent. Learn the steps that will bring interested customers to your page.

Read more
The 11 Essential Skills for SEO Copywriting in the 2020s

The 11 Essential Skills for SEO Copywriting in the 2020s

Are you writing good content but struggling to rank on Google? It's all down to SEO. Follow these rules to master SEO copywriting in 2020.

Read more
How to Become a Freelance Writer by Writing Stories That Sell

How to Become a Freelance Writer by Writing Stories That Sell

You can be a writer without being a starving artist. In fact, plenty of writers make a healthy living from their craft. Some even crest six figures. Find out how to break into the corporate world using what you already know and love: writing.

Read more
How to Rank in Google's “People Also Ask" Boxes

How to Rank in Google's “People Also Ask" Boxes

Google introduced "People Also Ask" boxes in 2016, and your potential customers have become very fond of them. Follow these tips to dominate "People Also Ask" searches and make your site rank higher.

Read more
Start Blogging Again: How Bring Your Blog Back From the Dead

Start Blogging Again: How Bring Your Blog Back From the Dead

Do you want to return to blogging but are unsure if your old blog is up to the job? Find out how to come back with a bang with these 6 helpful tips!

Read more
Starting a Sentence with “And” or “But” – Should You Do It?

Starting a Sentence with “And” or “But” – Should You Do It?

You can forget what you were taught in school – it is okay to start a sentence with "and" or "but" after all. Here's why.

Read more
How to Avoid Jargon in Your Business Writing

How to Avoid Jargon in Your Business Writing

Writing clear and effective copy doesn't have to be difficult. In fact, dropping the jargon and finding a simpler way to put things is often the key to great copy.

Read more
How to Win Instagram If You Are a Writer

How to Win Instagram If You Are a Writer

Despite its marketing power and popularity, Instagram remains a question mark for writers. As people of words, not pictures, they aren't sure it makes sense to use this social media channel for exposure, recognition, and, more than that, business profits.

Read more
How to Design a Writer's Site that Converts

How to Design a Writer's Site that Converts

Here's all you need to know about best practice for a writer's site and how it can be optimized to attract new clients and generate new leads. In other words, let your site work for you.

Read more
5 Ways to Write Better Blog Titles and Capture New Eyeballs

5 Ways to Write Better Blog Titles and Capture New Eyeballs

Sometimes, better blog post titles are all you need to drive more traffic to your site. Here's how to make your blog titles more compelling.

Read more
The Pros and Cons of Writing for a Content Mill

The Pros and Cons of Writing for a Content Mill

Starting out as a freelance writer requires more than a strong determination. You may need to accept low-paying assignments just to break into the profession. For this reason, many new writers work for content mills. Despite its bad reputation, there are actually some pros in writing for these companies.

Read more
What Is Content Marketing Anyway?

What Is Content Marketing Anyway?

Writers are trained in, well, writing. Most don't have a background in marketing. Fear not! If you're new to the content marketing process, this guide from AppInstitute will help you get started.

Read more
Pivot to Promotion: What to Do After Writing an Epic Piece

Pivot to Promotion: What to Do After Writing an Epic Piece

Four years into my professional content marketing career, and a year into running a joint venture agency, it has finally dawned on me. How well an article is written is trumped EVERY SINGLE TIME by the quality of the promotion tactics backing it. Before your pencil-gnashing breaks that thing in two – let me explain!

Read more
How to Hire a Virtual Assistant to Manage Your Blog

How to Hire a Virtual Assistant to Manage Your Blog

Creating and managing a high quality blog is incredibly time-consuming. If you're a busy entrepreneur, a virtual assistant can help manage your blog, freeing you up to focus your efforts in other areas.

Read more
Writing Resources
Subscribe for writing hacks, special offers and free stuff
We will not share your details

Grammar Guide

Learn everything you need to know about grammar.

Improve your grammar

Black Friday Sale

Up to

50% off

Buy today and we'll donate $5 of your order to the Children's Literacy Charity.

Browse Offers
Ends Monday, November 30 at 11:59 PST