Tips for Increasing Blog Readability

Tips for Increasing Blog Readability

Your blog doesn't have to be complicated! The more readable and entertaining your content, the better. We show you how to accomplish this.

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The Pros and Cons of Writing for a Content Mill

The Pros and Cons of Writing for a Content Mill

Starting out as a freelance writer requires more than a strong determination. You may need to accept low-paying assignments just to break into the profession. For this reason, many new writers work for content mills. Despite its bad reputation, there are actually some pros in writing for these companies.

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What is Content Marketing Anyway?

What is Content Marketing Anyway?

Writers are trained in, well, writing. Most don't have a background in marketing. Fear not! If you're new to the content marketing process, this guide from AppInstitute will help you get started.

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Is Your Web Writing Ready for Conversational Search?

Is Your Web Writing Ready for Conversational Search?

Learn how to write content for the new conversational search tool on voice devices to provide the one answer customers want. Author Zara Altair provides content writers with a sound strategy and eight steps to get started.

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Pivot to Promotion: What to Do After Writing an Epic Piece

Pivot to Promotion: What to Do After Writing an Epic Piece

Four years into my professional content marketing career, and a year into running a joint venture agency, it has finally dawned on me. How well an article is written is trumped EVERY SINGLE TIME by the quality of the promotion tactics backing it. Before your pencil-gnashing breaks that thing in two – let me explain!

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Why Writing for Customers is Your Best SEO Strategy

Why Writing for Customers is Your Best SEO Strategy

With mobile and voice device usage increasing, answering customers’ questions is the key to relevancy. Here are some tips on sourcing the best questions to answer.

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How to Use PPC Marketing to Find More Clients

How to Use PPC Marketing to Find More Clients

Attracting and keeping clients can make or break a freelancer's career. Fortunately, the advent of PPC marketing has made it easier for freelancers to find their ideal clients.

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How to Use Facebook Advertising to Beat the Algorithm and Ensure Your Posts Are Seen

How to Use Facebook Advertising to Beat the Algorithm and Ensure Your Posts Are Seen

Facebook can be used effectively to reach your target audience when using ad spend. This can increase sales, direct traffic to your website and get your work read by thousands of people.

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How to Hire a Virtual Assistant to Manage Your Blog

How to Hire a Virtual Assistant to Manage Your Blog

Creating and managing a high quality blog is incredibly time-consuming. If you're a busy entrepreneur, a virtual assistant can help manage your blog, freeing you up to focus your efforts in other areas.

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The Little-Known Secret to a Successful Freelance Business

The Little-Known Secret to a Successful Freelance Business

The truth is, it’s possible to ‘win’; to have a profitable writing business. You just need one thing. Yes, just the one. Can you guess what that thing is?

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