Writing clear and effective copy doesn't have to be difficult. In fact, dropping the jargon and finding a simpler way to put things is often the key to great copy.
Here's all you need to know about best practice for a writer's site and how it can be optimized to attract new clients and generate new leads. In other words, let your site work for you.
Great content is easy to read, concise, and informative. Learn how readability engages readers and improves search engine optimization.
Sometimes, better blog post titles are all you need to drive more traffic to your site. Here's how to make your blog titles more compelling.
A good book description is essential to sales. How can you write your own? Author Kyle A. Massa has some tips that might help.
Your blog doesn't have to be complicated! The more readable and entertaining your content, the better. We show you how to accomplish this.
Don't be a generalist. If you want to build an audience, you need to discover your blogging niche. But it's not so hard. Here are a few ways you can do it, so you can spend less time planning and more time writing.
Freelance writing can be a bit of a roller coaster ride. There are times when the work and the deadlines are almost unmanageable. Then there are those slow times, when other work can be done – updating a website, writing more posts for a personal blog, revising social media profiles, bookkeeping, etc. Use these apps to make the most of your time.
In this article, learn how to prepare content to gain rich snippets in search results for higher visibility.
Here's a harsh truth: the size of your email list doesn’t matter as much as you think it does. Tom Meitner tells us why.
Text written in concise paragraph chunks will facilitate search engine results that deliver the right information in response to search queries. In this article, Zara Altair explains how to use paragraph chunks to improve your SEO.
As search engine optimization evolves, writers need to focus on the language real people use when they are trying to find an answer online. Discover how to create articles and webpages that answer questions and boost SEO with Answer The Public.
Consider the content on your website and in your blog posts, the product descriptions in your eCommerce store, your lead generation pieces, and your emails. Every word makes an impression on your customers and prospects. Small businesses with remote workers around the world don't have a brick-and-mortar shop. So the face you put forward in your content should represent your company well.
In this article, we explore the benefits of concept-based content for writers, readers, and search engines. Find out how to start using concept-based content for better search results.
Clear, direct content focused on your customers' needs will make sure you're talking to them, not speaking at them. Here's how to do it.