Articles about SEO

The Pros and Cons of Writing for a Content Mill

by Jennifer Xue Jul 27, 2018

Starting out as a freelance writer requires more than a strong determination. You may need to accept low-paying assignments just to break into the profession. For this reason, many new writers work for content mills. Despite its bad reputation, there are actually some pros in writing for these companies.

What is Content Marketing Anyway?

by Lisa Lepki Jul 18, 2018

Writers are trained in, well, writing. Most don't have a background in marketing.

Fear not! If you're new to the content marketing process, this guide from AppInstitute will help you get started.

Is Your Web Writing Ready for Conversational Search?

by Zara Altair Jul 17, 2018

Learn how to write content for the new conversational search tool on voice devices to provide the one answer customers want. Author Zara Altair provides content writers with a sound strategy and eight steps to get started.

Pivot to Promotion: What to Do After Writing an Epic Piece

by Gregory Heilers Jun 01, 2018

Four years into my professional content marketing career, and a year into running a joint venture agency, it has finally dawned on me. How well an article is written is trumped EVERY SINGLE TIME by the quality of the promotion tactics backing it. Before your pencil-gnashing breaks that thing in two – let me explain!

Why Writing for Customers is Your Best SEO Strategy

by Zara Altair May 19, 2018

With mobile and voice device usage increasing, answering customers’ questions is the key to relevancy. Here are some tips on sourcing the best questions to answer.

How to Use PPC Marketing to Find More Clients

by Callum Mundine May 19, 2018

Attracting and keeping clients can make or break a freelancer's career. Fortunately, the advent of PPC marketing has made it easier for freelancers to find their ideal clients.

How to Use Facebook Advertising to Beat the Algorithm and Ensure Your Posts Are Seen

by Kate Peers Apr 30, 2018

Facebook can be used effectively to reach your target audience when using ad spend. This can increase sales, direct traffic to your website and get your work read by thousands of people.

How to Hire a Virtual Assistant to Manage Your Blog

by Daniel Ross Apr 16, 2018

Creating and managing a high quality blog is incredibly time-consuming. If you're a busy entrepreneur, a virtual assistant can help manage your blog, freeing you up to focus your efforts in other areas.

The Little-Known Secret to a Successful Freelance Business

by Abidemi Sanusi Mar 26, 2018

The truth is, it’s possible to ‘win’; to have a profitable writing business. You just need one thing. Yes, just the one.

Can you guess what that thing is?

Where Has Your Day Gone? 7 Time Management Tools for Writers

by Sylvia Giltner Feb 06, 2018

Freelance writing can be a bit of a roller coaster ride. There are times when the work and the deadlines are almost unmanageable. Then there are those slow times, when other work can be done – updating a website, writing more posts for a personal blog, revising social media profiles, bookkeeping, etc. Use these apps to make the most of your time.

Link Building with Like-Minded Bloggers

by Rachel Doran Feb 05, 2018

When you do it the right way, link building is one of the best ways to boost your following.

If search engine algorithms notice more and more links going back to your web page, your web page will start to take priority on relevant searches. And if your links are attached to engaging, helpful content, you’ll intrigue human audiences as well. When you create backlinks by engaging with like-minded bloggers, however, you’re doing more than simply putting your webpage out there.

How to Become a Better Copywriter

by ProWritingAid Jan 17, 2018

It seems everywhere you turn, someone has an opinion on how easy—or hard—becoming a better copywriter is.

Where does that leave you?

Here are the best practices that every copywriter can agree are most important to master if you want to call yourself a good copywriter.

Take a FREE copy of our newest ebook: "Turn Yourself into a Prosperous Copywriter"

by Lisa Lepki Jan 17, 2018

Turn Yourself into a Prosperous Copywriter is our way of tipping our hat to all those who earn a good living as a copywriter. Years of copywriting experience went into each chapter of this book. We hope you find nuggets of gold in these pages.

Why Writers Must Use the Toilet Paper Test on Professional Content Topics

by Kathy Edens Jan 16, 2018

Everyone has an opinion on the proper way toilet paper should unspool. But the chances of alienating or damaging the relationship with your readers over this subject is very low.

Choosing a topic with low-level controversy doesn’t mean something ridiculous or banal. It does mean choosing something with differing opinions that you can support with facts and/or experiences. Find a topic that is timely, interesting, and relevant to your audience without being offensive.

Counterintuitive Advice for Engaging Your Target Audience

by Kathy Edens Nov 22, 2017

Not everything about audience building is as cut and dried as the experts would like you to believe. In fact, here's decidedly counterintuitive advice for engaging your target audience.

Why You Don't Need an Author Platform to Publish Your Book

by Kathy Edens Nov 20, 2017

Having an author platform will get you nowhere if you don't have an actual book to promote.

The Newbie SEO Guide: A Step-by-Step Guide to Boosting Your New Blog Up Google's Rankings

by Peter Ellington Nov 08, 2017

When building your blog, Google shouldn't be an afterthought – it should be one of your biggest priorities. We're going to look at a few tips and techniques that could help boost your new blog up Google's rankings.

How to Successfully Bring Your Blog Back to Life after a Long Break

by David Koller Nov 08, 2017

It's not unusual for bloggers to get distracted with something else and leave their blog unattended for a while. And when they finally find the time or inspiration to continue with it, they encounter issues like outdated topics, fewer subscribers than before and someone else's blog stealing all their glory.

Sound familiar? You may see these situations as the end of the world, but the truth is that things are not that drastic. With just a little extra effort, you'll have your blog up and running again in no time, maybe even turn it into something more successful than it was.

Here are some hints on how to do it.

Why Content Writers Should Publish on Medium

by Kathy Edens Oct 21, 2017

Medium levels the playing field for writers. It gives a voice to individuals who have something interesting or important to say. Even if you don't have thousands of followers or your own popular blog, you can still get promoted to the masses. Medium rewards content on quality, not on who or how famous the author is. And the reward for content writers is amplification: thousands of people viewing, reading, and reacting to their articles.

5 Great Career Options for Writers

by Charles Ebert Sep 18, 2017

If you’ve perfected your writing skills, you can get yourself a number of employment and freelancing opportunities. The three communication skills - reading, writing and speaking - are the basic fundamentals needed to succeed in life. Therefore, writers have unlimited options that they can exploit career wise.