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The Search Tool that Delivers Blog Ideas and Boosts SEO

As search engine optimization evolves, writers need to focus on the language real people use when they are trying to find an answer online. Discover how to create articles and webpages that answer questions and boost SEO with Answer The Public.

Is Your Sloppy Content Turning Customers Away?

Consider the content on your website and in your blog posts, the product descriptions in your eCommerce store, your lead generation pieces, and your emails. Every word makes an impression on your customers and prospects. Small businesses with remote workers around the world don't have a brick-and-mortar shop. So the face you put forward in your content should represent your company well.

Why Concept-Based Content Gets Better Search Results

In this article, we explore the benefits of concept-based content for writers, readers, and search engines. Find out how to start using concept-based content for better search results.

Are You Talking at Your Customers or Speaking to Them?

Clear, direct content focused on your customers' needs will make sure you're talking to them, not speaking at them. Here's how to do it.

Why You Need Plagiarism Checks to Keep Search Engines Happy

As a writer, the worst thing you can do (both ethically and in terms of content promotion) is copy someone else’s work. Sometimes, though, writers accidentally get a little too close. That’s when the plagiarism check at ProWritingAid comes in handy.

Use the Inverted Pyramid to Make Your Point

Use the inverted pyramid to increase engagement, boost SEO, and escalate your social media presence. This is a time-tested writing style that gets to the point.

3 Ways to Trim Your Online Content

Economy is essential to writing good online content. Yet sometimes, especially with complex topics, it’s tempting to carry on. If you need to trim your content, here are a few ways to do it.

Tips for Increasing Blog Readability

Your blog doesn't have to be complicated! The more readable and entertaining your content, the better. We show you how to accomplish this.

The Pros and Cons of Writing for a Content Mill

Starting out as a freelance writer requires more than a strong determination. You may need to accept low-paying assignments just to break into the profession. For this reason, many new writers work for content mills. Despite its bad reputation, there are actually some pros in writing for these companies.

What is Content Marketing Anyway?

Writers are trained in, well, writing. Most don't have a background in marketing. Fear not! If you're new to the content marketing process, this guide from AppInstitute will help you get started.

Is Your Web Writing Ready for Conversational Search?

Learn how to write content for the new conversational search tool on voice devices to provide the one answer customers want. Author Zara Altair provides content writers with a sound strategy and eight steps to get started.

Pivot to Promotion: What to Do After Writing an Epic Piece

Four years into my professional content marketing career, and a year into running a joint venture agency, it has finally dawned on me. How well an article is written is trumped EVERY SINGLE TIME by the quality of the promotion tactics backing it. Before your pencil-gnashing breaks that thing in two – let me explain!

Why Writing for Customers is Your Best SEO Strategy

With mobile and voice device usage increasing, answering customers’ questions is the key to relevancy. Here are some tips on sourcing the best questions to answer.

How to Use PPC Marketing to Find More Clients

Attracting and keeping clients can make or break a freelancer's career. Fortunately, the advent of PPC marketing has made it easier for freelancers to find their ideal clients.

How to Use Facebook Advertising to Beat the Algorithm and Ensure Your Posts Are Seen

Facebook can be used effectively to reach your target audience when using ad spend. This can increase sales, direct traffic to your website and get your work read by thousands of people.

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