Articles about content generation

How to Fall in Love with Writing... Especially if You’re Not a Writer

by Kathy Edens Jun 28, 2018

How to Fall in Love with Writing... Especially if You’re Not a Writer

Nothing can be more intimidating to a writer than the blank page. In this article, we examine how to love writing, even when it feels impossible.

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Why AI Will Never Replace Writers

by Kathy Edens Jun 28, 2018

Why AI Will Never Replace Writers

Everywhere you look, there are chatbots taking over customer service, self-driving cars populating the roads, and virtual reality games augmenting the real world. But will AI ever truly take over writing from humans? Author Kathy Edens explains why not.

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6 Content Certifications You Should Check Out

by ProWritingAid Jun 18, 2018

6 Content Certifications You Should Check Out

Many freelancers today, even those at the top, have no formal education—just years of working in the trenches to learn what makes content effective. With content mills making the barrier to entry low for writers, how can you stand out from the crowd if you don’t have experience?

This is where certifications can help. Read about six online options to build your credentials.

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The 10 Best Facebook Groups for Writers

by Kathy Edens Jun 06, 2018

The 10 Best Facebook Groups for Writers NOTE: After getting a ton of amazing feedback from users, we updated this page for 2018.Check it out here: Our Favorite Facebook Groups for Writers - updated for 2018

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Pivot to Promotion: What to Do After Writing an Epic Piece

by Gregory Heilers Jun 01, 2018

Pivot to Promotion: What to Do After Writing an Epic Piece

Four years into my professional content marketing career, and a year into running a joint venture agency, it has finally dawned on me. How well an article is written is trumped EVERY SINGLE TIME by the quality of the promotion tactics backing it. Before your pencil-gnashing breaks that thing in two – let me explain!

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Why Writing for Customers is Your Best SEO Strategy

by Zara Altair May 19, 2018

Why Writing for Customers is Your Best SEO Strategy

With mobile and voice device usage increasing, answering customers’ questions is the key to relevancy. Here are some tips on sourcing the best questions to answer.

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How to Use PPC Marketing to Find More Clients

by Callum Mundine May 19, 2018

How to Use PPC Marketing to Find More Clients

Attracting and keeping clients can make or break a freelancer's career. Fortunately, the advent of PPC marketing has made it easier for freelancers to find their ideal clients.

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How Ghostwriters Fill Their Portfolios

by ProWritingAid May 09, 2018

How Ghostwriters Fill Their Portfolios

Here are a few tips to help you build a portfolio that maintains your ghostwriting clients’ confidentiality while still proving your abilities.

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What’s the Difference Between the House Style and Combo Check in ProWritingAid?

by Kathy Edens May 09, 2018

What’s the Difference Between the House Style and Combo Check in ProWritingAid?

ProWritingAid has customizable reports that help you find any manner of technical or stylistic gaffes in your work. Besides the 25+ reports that help you polish your work, you can use the House Style or the Combo Check. But what’s the difference between these two?

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9 Ways to Network on Twitter

by Kate Peers May 09, 2018

9 Ways to Network on Twitter

Twitter is a great way to follow commissioning editors, contact fellow writers and search for case studies. Here we show you nine ways to network on Twitter.

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How to Get Clients When You Don't Have a Portfolio

by Kathy Edens Apr 06, 2018

How to Get Clients When You Don't Have a Portfolio

Many new writers get stuck in a vicious loop: they can't get new clients because they don't have a portfolio and they don't have a portfolio because they can't get clients. Here are four ways to get clients when you don't have a lot of experience.

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Which One of These 5 Deadly Self-Talk Lines Is Killing Your Writing Business?

by Qhubekani Nyathi Apr 06, 2018

Which One of These 5 Deadly Self-Talk Lines Is Killing Your Writing Business?

What's holding you back from achieving the writing career of your dreams? It just may be yourself.

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How Not to Write a Sales Letter

by Kathy Edens Mar 28, 2018

How Not to Write a Sales Letter

Sales letters are excellent tools for companies to generate leads. Whether you’re strictly online only or a brick-and-mortar business, both snail mail sales letters and emails can drum up hot leads that you can convert into sales. But—and this is big—only if you get it right.

Copywriters and content marketers should hone their sales letter skills. At some point, a client may ask you to write a bona fide sales letter, prospecting email, or a landing page. They all need certain elements to convert.

There are plenty of "experts" out there who spout off how best to write a sales letter. Let’s focus on what not to do when writing your sales letter so you can avoid these common pitfalls.

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The Little-Known Secret to a Successful Freelance Business

by Abidemi Sanusi Mar 26, 2018

The Little-Known Secret to a Successful Freelance Business

The truth is, it’s possible to ‘win’; to have a profitable writing business. You just need one thing. Yes, just the one.

Can you guess what that thing is?

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If Your Client is Any of These Five Types, You’re Better Off with None

by Warren Fowler Mar 14, 2018

If Your Client is Any of These Five Types, You’re Better Off with None

Freelance writers need to be prepared for clients with all sorts of annoying traits and awkward demands, but there are some that simply aren't worth your time. Here are five types of clients that you need to avoid.

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How to Create Your Best Writer’s Life

by Kathy Edens Mar 12, 2018

How to Create Your Best Writer’s Life

Writing is a business like any other. You’re creating a product you hope customers will buy and fall in love with. That way, you can continue creating new products people want. Regardless if you’re a fiction writer or a copywriter, you run your own business. And you must approach it like a business if you want to be successful.

Fiction writers who understand the publishing industry and what readers want will thrive. Copywriters who can engage and compel readers to act will succeed. Both must become master marketers to promote their business and make money.

Here are the building blocks of a solid business that will help you create your best writer’s life.

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Have You Considered Syndicating Your Blogs?

by Kathy Edens Mar 06, 2018

Have You Considered Syndicating Your Blogs?

Syndication is giving other parties on the internet permission to post a copy of your already-published content, in part or in whole, on their website. You’ll get an attribution back to the original content on your website. But what does this trade-off mean, and is syndicating your blog posts worth it?

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Why I’m Not Writing This from the Beach

by Kathy Edens Feb 08, 2018

Why I’m Not Writing This from the Beach

The Writer’s Life is fantastic, isn’t it? Nothing better than setting your own hours, working when you want, and taking time off when you need it. It’s all bliss, rainbows, and unicorns.

Not that I want to shatter your illusions, but there are five good reasons why I’m not writing this from the beach. Here's the truth about freelance writing and vacations.

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"-isms": How to Cover a Controversial Topic with Sensitivity

by Kathy Edens Feb 08, 2018

"-isms": How to Cover a Controversial Topic with Sensitivity

Race, politics, gender, religion, money, sexual orientation… are they taboo subjects to avoid? If you’re like me, conflict avoidance is your modus operandi; smile brightly and move on. At some point, however, you may need to write about a controversial topic—so how can you do it with sensitivity?

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Where Has Your Day Gone? 7 Time Management Tools for Writers

by Sylvia Giltner Feb 06, 2018

Where Has Your Day Gone? 7 Time Management Tools for Writers

Freelance writing can be a bit of a roller coaster ride. There are times when the work and the deadlines are almost unmanageable. Then there are those slow times, when other work can be done – updating a website, writing more posts for a personal blog, revising social media profiles, bookkeeping, etc. Use these apps to make the most of your time.

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