Articles about content generation
Nothing can be more intimidating to a writer than the blank page. In this article, we examine how to love writing, even when it feels impossible.Read More »
Everywhere you look, there are chatbots taking over customer service, self-driving cars populating the roads, and virtual reality games augmenting the real world. But will AI ever truly take over writing from humans? Author Kathy Edens explains why not.Read More »
Many freelancers today, even those at the top, have no formal education—just years of working in the trenches to learn what makes content effective. With content mills making the barrier to entry low for writers, how can you stand out from the crowd if you don’t have experience?
This is where certifications can help. Read about six online options to build your credentials.Read More »
Four years into my professional content marketing career, and a year into running a joint venture agency, it has finally dawned on me. How well an article is written is trumped EVERY SINGLE TIME by the quality of the promotion tactics backing it. Before your pencil-gnashing breaks that thing in two – let me explain!Read More »
With mobile and voice device usage increasing, answering customers’ questions is the key to relevancy. Here are some tips on sourcing the best questions to answer.Read More »
Attracting and keeping clients can make or break a freelancer's career. Fortunately, the advent of PPC marketing has made it easier for freelancers to find their ideal clients.Read More »
ProWritingAid has customizable reports that help you find any manner of technical or stylistic gaffes in your work. Besides the 25+ reports that help you polish your work, you can use the House Style or the Combo Check. But what’s the difference between these two?Read More »
Many new writers get stuck in a vicious loop: they can't get new clients because they don't have a portfolio and they don't have a portfolio because they can't get clients. Here are four ways to get clients when you don't have a lot of experience.Read More »
What's holding you back from achieving the writing career of your dreams? It just may be yourself.Read More »
Sales letters are excellent tools for companies to generate leads. Whether you’re strictly online only or a brick-and-mortar business, both snail mail sales letters and emails can drum up hot leads that you can convert into sales. But—and this is big—only if you get it right.
Copywriters and content marketers should hone their sales letter skills. At some point, a client may ask you to write a bona fide sales letter, prospecting email, or a landing page. They all need certain elements to convert.
There are plenty of "experts" out there who spout off how best to write a sales letter. Let’s focus on what not to do when writing your sales letter so you can avoid these common pitfalls.Read More »
The truth is, it’s possible to ‘win’; to have a profitable writing business. You just need one thing. Yes, just the one.
Can you guess what that thing is?Read More »
Freelance writers need to be prepared for clients with all sorts of annoying traits and awkward demands, but there are some that simply aren't worth your time. Here are five types of clients that you need to avoid.Read More »
Writing is a business like any other. You’re creating a product you hope customers will buy and fall in love with. That way, you can continue creating new products people want. Regardless if you’re a fiction writer or a copywriter, you run your own business. And you must approach it like a business if you want to be successful.
Fiction writers who understand the publishing industry and what readers want will thrive. Copywriters who can engage and compel readers to act will succeed. Both must become master marketers to promote their business and make money.
Here are the building blocks of a solid business that will help you create your best writer’s life.Read More »
Syndication is giving other parties on the internet permission to post a copy of your already-published content, in part or in whole, on their website. You’ll get an attribution back to the original content on your website. But what does this trade-off mean, and is syndicating your blog posts worth it?Read More »
The Writer’s Life is fantastic, isn’t it? Nothing better than setting your own hours, working when you want, and taking time off when you need it. It’s all bliss, rainbows, and unicorns.
Not that I want to shatter your illusions, but there are five good reasons why I’m not writing this from the beach. Here's the truth about freelance writing and vacations.Read More »
Race, politics, gender, religion, money, sexual orientation… are they taboo subjects to avoid? If you’re like me, conflict avoidance is your modus operandi; smile brightly and move on. At some point, however, you may need to write about a controversial topic—so how can you do it with sensitivity?Read More »
Freelance writing can be a bit of a roller coaster ride. There are times when the work and the deadlines are almost unmanageable. Then there are those slow times, when other work can be done – updating a website, writing more posts for a personal blog, revising social media profiles, bookkeeping, etc. Use these apps to make the most of your time.Read More »
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