Both content marketing and ABM are strategy-driven. The big difference is the focus of the strategy. Let's look at definitions of each.
An author's website is an essential element of book marketing. You can speak directly to your audience through your author's website. Here are some tips and tricks for setting up a great website on WordPress.
Freelance writing can be a bit of a roller coaster ride. There are times when the work and the deadlines are almost unmanageable. Then there are those slow times, when other work can be done – updating a website, writing more posts for a personal blog, revising social media profiles, bookkeeping, etc. Use these apps to make the most of your time.
Want to improve your email open rate? It's all in the design. The human attention span is getting shorter every year, so your email needs to grab readers' attention—and hold it. Kevin George from Email Uplers explains how you can make your emails effective by enhancing their skimmability and accessibility. Enhance your email campaign performance and yield a better ROI (return on investment) by following these tips and tricks.
Many of us—myself included—became a freelance writer to be in control of our time and income, to not be limited, and to stop living paycheck-to-paycheck. So, when opportunities arise to market yourself and grow (or save) your income, don’t hesitate. Here's how to break the feast and famine cycle that many freelancers get stuck in.
SEO is probably one of the least understood online topics, period. This doesn’t come as a surprise once you understand just how often search engines such as Google adjust and calibrate their ranking algorithm. The biggest challenge content creators then have to face is writing content which not only appeals to the right kind of audience but is also optimized for various search engines. But the moment you realize that content should revolve around people instead of search engines, you will find that SEO copywriting really isn’t that complicated.
Maybe the key to unlimited creativity and skyrocketing productivity is as simple as opening a notebook or journaling app...
When you think about social media marketing, content may not be the first thing that comes to mind. Yet it’s the very thing that makes it possible to market on social media. Without content, there’s no social media marketing. Unify your strategies with these 6 simple steps.
Have you ever sat back and wondered what it takes to build a writing career in 2021? What exactly are the top ways to earn money? How much can you realistically expect to make? The Expert Editor answers these questions in their new infographic.
Before a leader writes articles, white papers, emails, and internal communications, they need to establish a language that resonates throughout the business. In this blog post, we explore how to create language guidelines for clear communication within your team.
Everyone makes mistakes, but they cost much more when you're writing on behalf of your business. In this article, digital marketing expert Allie Banks explores the cost of typos and grammatical errors to your brand reputation, and how to avoid these mistakes.
In this upcoming webinar, book marketing coach Sue Campbell of Pages & Platforms will show you what an author website is actually for and shares some essential dos and don'ts for author websites so you can get yours up and running or give it a tweak.
Daunted by the idea of a meeting clients? It’s an essential part of being a professional freelance writer. We share seven pro tips to help you plan and run a successful meeting every time.
Affiliate marketing is a low-risk approach to diversifying your income by doing what you do best: writing. This post will provide a roadmap you can follow to earn money from affiliate marketing.
Movies can be a great place to get inspiration for your storytelling. Here's a list of seven movies that have always motivated me to work harder and improve my writing.
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