Articles about content generation

11 Types of Queries that Win Writing Assignments

by Jennifer Xue Aug 09, 2018

11 Types of Queries that Win Writing Assignments

A freelance writer is an entrepreneur, one who's responsible for generating new leads, getting clients, and producing deliverables. For this, you need to make yourself known to editors and corporate clients. One of the proven methods is pitching.

In this article, we'll discuss the 11 types of query e-mails to send out based on the types of publication and their business status.

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The Pros and Cons of Writing for a Content Mill

by Jennifer Xue Jul 27, 2018

The Pros and Cons of Writing for a Content Mill

Starting out as a freelance writer requires more than a strong determination. You may need to accept low-paying assignments just to break into the profession. For this reason, many new writers work for content mills. Despite its bad reputation, there are actually some pros in writing for these companies.

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What is Content Marketing Anyway?

by Lisa Lepki Jul 18, 2018

What is Content Marketing Anyway?

Writers are trained in, well, writing. Most don't have a background in marketing.

Fear not! If you're new to the content marketing process, this guide from AppInstitute will help you get started.

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Is Your Web Writing Ready for Conversational Search?

by Zara Altair Jul 17, 2018

Is Your Web Writing Ready for Conversational Search?

Learn how to write content for the new conversational search tool on voice devices to provide the one answer customers want. Author Zara Altair provides content writers with a sound strategy and eight steps to get started.

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How I Write While on the Go

by Justin Cox Jul 17, 2018

How I Write While on the Go

Traveling, even that for work, enriches our lives and provides ample material for our writing. The key is to capture those moments without getting overwhelmed in the moment. Making timely notes means your writing will grow, as will your ability to reflect on the experience.

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How to Fall in Love with Writing... Especially if You’re Not a Writer

by Kathy Edens Jun 28, 2018

How to Fall in Love with Writing... Especially if You’re Not a Writer

Nothing can be more intimidating to a writer than the blank page. In this article, we examine how to love writing, even when it feels impossible.

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Why AI Will Never Replace Writers

by Kathy Edens Jun 28, 2018

Why AI Will Never Replace Writers

Everywhere you look, there are chatbots taking over customer service, self-driving cars populating the roads, and virtual reality games augmenting the real world. But will AI ever truly take over writing from humans? Author Kathy Edens explains why not.

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6 Content Certifications You Should Check Out

by ProWritingAid Jun 18, 2018

6 Content Certifications You Should Check Out

Many freelancers today, even those at the top, have no formal education—just years of working in the trenches to learn what makes content effective. With content mills making the barrier to entry low for writers, how can you stand out from the crowd if you don’t have experience?

This is where certifications can help. Read about six online options to build your credentials.

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The 10 Best Facebook Groups for Writers

by Kathy Edens Jun 06, 2018

The 10 Best Facebook Groups for Writers NOTE: After getting a ton of amazing feedback from users, we updated this page for 2018.Check it out here: Our Favorite Facebook Groups for Writers - updated for 2018

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Pivot to Promotion: What to Do After Writing an Epic Piece

by Gregory Heilers Jun 01, 2018

Pivot to Promotion: What to Do After Writing an Epic Piece

Four years into my professional content marketing career, and a year into running a joint venture agency, it has finally dawned on me. How well an article is written is trumped EVERY SINGLE TIME by the quality of the promotion tactics backing it. Before your pencil-gnashing breaks that thing in two – let me explain!

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Why Writing for Customers is Your Best SEO Strategy

by Zara Altair May 19, 2018

Why Writing for Customers is Your Best SEO Strategy

With mobile and voice device usage increasing, answering customers’ questions is the key to relevancy. Here are some tips on sourcing the best questions to answer.

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How to Use PPC Marketing to Find More Clients

by Callum Mundine May 19, 2018

How to Use PPC Marketing to Find More Clients

Attracting and keeping clients can make or break a freelancer's career. Fortunately, the advent of PPC marketing has made it easier for freelancers to find their ideal clients.

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How Ghostwriters Fill Their Portfolios

by ProWritingAid May 09, 2018

How Ghostwriters Fill Their Portfolios

Here are a few tips to help you build a portfolio that maintains your ghostwriting clients’ confidentiality while still proving your abilities.

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What’s the Difference Between the House Style and Combo Check in ProWritingAid?

by Kathy Edens May 09, 2018

What’s the Difference Between the House Style and Combo Check in ProWritingAid?

ProWritingAid has customizable reports that help you find any manner of technical or stylistic gaffes in your work. Besides the 25+ reports that help you polish your work, you can use the House Style or the Combo Check. But what’s the difference between these two?

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9 Ways to Network on Twitter

by Kate Peers May 09, 2018

9 Ways to Network on Twitter

Twitter is a great way to follow commissioning editors, contact fellow writers and search for case studies. Here we show you nine ways to network on Twitter.

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How to Get Clients When You Don't Have a Portfolio

by Kathy Edens Apr 06, 2018

How to Get Clients When You Don't Have a Portfolio

Many new writers get stuck in a vicious loop: they can't get new clients because they don't have a portfolio and they don't have a portfolio because they can't get clients. Here are four ways to get clients when you don't have a lot of experience.

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Which One of These 5 Deadly Self-Talk Lines Is Killing Your Writing Business?

by Qhubekani Nyathi Apr 06, 2018

Which One of These 5 Deadly Self-Talk Lines Is Killing Your Writing Business?

What's holding you back from achieving the writing career of your dreams? It just may be yourself.

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How Not to Write a Sales Letter

by Kathy Edens Mar 28, 2018

How Not to Write a Sales Letter

Sales letters are excellent tools for companies to generate leads. Whether you’re strictly online only or a brick-and-mortar business, both snail mail sales letters and emails can drum up hot leads that you can convert into sales. But—and this is big—only if you get it right.

Copywriters and content marketers should hone their sales letter skills. At some point, a client may ask you to write a bona fide sales letter, prospecting email, or a landing page. They all need certain elements to convert.

There are plenty of "experts" out there who spout off how best to write a sales letter. Let’s focus on what not to do when writing your sales letter so you can avoid these common pitfalls.

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The Little-Known Secret to a Successful Freelance Business

by Abidemi Sanusi Mar 26, 2018

The Little-Known Secret to a Successful Freelance Business

The truth is, it’s possible to ‘win’; to have a profitable writing business. You just need one thing. Yes, just the one.

Can you guess what that thing is?

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If Your Client is Any of These Five Types, You’re Better Off with None

by Warren Fowler Mar 14, 2018

If Your Client is Any of These Five Types, You’re Better Off with None

Freelance writers need to be prepared for clients with all sorts of annoying traits and awkward demands, but there are some that simply aren't worth your time. Here are five types of clients that you need to avoid.

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