Use benefits in content to create eager customers. Show them how your product or service meets their needs. This article includes tips to discover the benefits customers want from your business.
Now that you've written and published your book, it's time to market it! Book bloggers can help you promote your work. Follow these tips to increase your chances of success when working with book bloggers.
Should you post to Facebook or your own blog? What are the advantages to blogging on Medium? This guide will run through the different content platforms available to writers, and the pros and cons of each channel.
Building a social media presence from scratch, especially if you’ve never invested in anything like that before, can be daunting. But it doesn’t have to be! In this article, we’ll help you go from zero to social media hero without breaking a sweat – or the bank.
As search engine optimization evolves, writers need to focus on the language real people use when they are trying to find an answer online. Discover how to create articles and webpages that answer questions and boost SEO with Answer The Public.
Consider the content on your website and in your blog posts, the product descriptions in your eCommerce store, your lead generation pieces, and your emails. Every word makes an impression on your customers and prospects. Small businesses with remote workers around the world don't have a brick-and-mortar shop. So the face you put forward in your content should represent your company well.
While affiliate links are commonly used online, their proper and *legal* usage is not widely understood. After a little research, I’ve come up with a few questions and answers.
The more followers you have, the more likely your book is going to be successful. Here are tips for growing an email list from zero.
Use the inverted pyramid to increase engagement, boost SEO, and escalate your social media presence. This is a time-tested writing style that gets to the point.
When people hear that you're a writer, they likely respond in one of two ways: they assume you make the big bucks or they suggest you go out and get a real job. In 2018, there are plenty of ways to make a good living as a writer. In this post, we examine some of the best.
The Writing Cooperative is an online writing community with over 100,000 followers on Medium and 2,200 members on Slack. Despite its massive size, The Writing Cooperative started with just two people who never met. This is the story of how it all began.
Four years into my professional content marketing career, and a year into running a joint venture agency, it has finally dawned on me. How well an article is written is trumped EVERY SINGLE TIME by the quality of the promotion tactics backing it. Before your pencil-gnashing breaks that thing in two – let me explain!
Twitter is a great way to follow commissioning editors, contact fellow writers and search for case studies. Here we show you nine ways to network on Twitter.
Facebook can be used effectively to reach your target audience when using ad spend. This can increase sales, direct traffic to your website and get your work read by thousands of people.
The truth is, it’s possible to ‘win’; to have a profitable writing business. You just need one thing. Yes, just the one. Can you guess what that thing is?