Articles about social media

Why I’m Not Writing This from the Beach

by Kathy Edens Feb 08, 2018

Why I’m Not Writing This from the Beach

The Writer’s Life is fantastic, isn’t it? Nothing better than setting your own hours, working when you want, and taking time off when you need it. It’s all bliss, rainbows, and unicorns.

Not that I want to shatter your illusions, but there are five good reasons why I’m not writing this from the beach. Here's the truth about freelance writing and vacations.

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"-isms": How to Cover a Controversial Topic with Sensitivity

by Kathy Edens Feb 08, 2018

"-isms": How to Cover a Controversial Topic with Sensitivity

Race, politics, gender, religion, money, sexual orientation… are they taboo subjects to avoid? If you’re like me, conflict avoidance is your modus operandi; smile brightly and move on. At some point, however, you may need to write about a controversial topic—so how can you do it with sensitivity?

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Style Guide: Why You Need One & How to Create It

by Kathy Edens Feb 05, 2018

Style Guide: Why You Need One & How to Create It

Every brand needs content, lots of it. When you have several cooks in the kitchen, resulting meals can look and taste quite different from each other. For your brand’s reputation and image, you need to make sure all written communications follow your style guide.

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Link Building with Like-Minded Bloggers

by Rachel Doran Feb 05, 2018

Link Building with Like-Minded Bloggers

When you do it the right way, link building is one of the best ways to boost your following.

If search engine algorithms notice more and more links going back to your web page, your web page will start to take priority on relevant searches. And if your links are attached to engaging, helpful content, you’ll intrigue human audiences as well. When you create backlinks by engaging with like-minded bloggers, however, you’re doing more than simply putting your webpage out there.

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Oops! Did You Forget to Launch Your Book? 4 Marketing Steps to Take Right Now

by Jordan Ring Jan 17, 2018

Oops! Did You Forget to Launch Your Book? 4 Marketing Steps to Take Right Now

“Why isn’t anyone buying my book? Is it not good enough? Am I a terrible writer? "Should I give up forever?"

Of course not. It's just that you didn't launch your book. You didn't ceremoniously rocket it out into the world so that everyone noticed it.

It's not too late! Here's what you need to know:

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Why Writers Must Use the Toilet Paper Test on Professional Content Topics

by Kathy Edens Jan 16, 2018

Why Writers Must Use the Toilet Paper Test on Professional Content Topics

Everyone has an opinion on the proper way toilet paper should unspool. But the chances of alienating or damaging the relationship with your readers over this subject is very low.

Choosing a topic with low-level controversy doesn’t mean something ridiculous or banal. It does mean choosing something with differing opinions that you can support with facts and/or experiences. Find a topic that is timely, interesting, and relevant to your audience without being offensive.

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Why 2018 is the Year for Writers

by Kathy Edens Jan 08, 2018

Why 2018 is the Year for Writers

In 2018, people will consume more content than ever before. Books in any form are the gateway to learning and knowledge. The most successful business men and women set aside time daily for reading both non-fiction and fiction.

To tap into the new wave of opportunities for writers in 2018, here are 4 trends to watch.

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5 Principles of a Perfect Instagram Caption to Boost Sales

by Hugh Beaulac Dec 07, 2017

5 Principles of a Perfect Instagram Caption to Boost Sales

While Facebook is the most popular social network, the Instagram community has grown to 700 million users. As such, more and more writers are adding Instagram posts to their portfolio. Whether you are trying to promote your book, build your profile, boost sales for your product, or sell some kind of service, there's a one-size-fits-all method to write a perfect Instagram caption.

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Should you be using Quora to promote your blog and your writing?

by Lilach Bullock Dec 01, 2017

Should you be using Quora to promote your blog and your writing?

Quora is, arguably, the biggest question & answer website in the world. Bloggers, marketers, and social influencers have all taken notice and are using the popular platform to promote their content, as well as themselves. In this blog post, I want to show you how you can use Quora to promote your blog and your writing.

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Don’t be Afraid to Spend a Little Money Investing in Your Writing

by Richard Bertin Nov 26, 2017

Don’t be Afraid to Spend a Little Money Investing in Your Writing

If you are an aspiring writer, chances are you’ve read the same advice from countless productivity blogs on how to become a better writer such as keeping a journal, writing each day, and minimizing distractions. However, there’s one piece of advice I’ve yet to hear and I think is very helpful to embrace: don’t fear investing money into your writing.

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Counterintuitive Advice for Engaging Your Target Audience

by Kathy Edens Nov 22, 2017

Counterintuitive Advice for Engaging Your Target Audience

Not everything about audience building is as cut and dried as the experts would like you to believe. In fact, here's decidedly counterintuitive advice for engaging your target audience.

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Why You Don't Need an Author Platform to Publish Your Book

by Kathy Edens Nov 20, 2017

Why You Don't Need an Author Platform to Publish Your Book

Having an author platform will get you nowhere if you don't have an actual book to promote.

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8 Truths of Blogging You Didn't Know

by Kathy Edens Nov 18, 2017

8 Truths of Blogging You Didn't Know

What do all bloggers have in common? Here are the truths of blogging that you don't hear about, but you experience in short order.

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The Newbie SEO Guide: A Step-by-Step Guide to Boosting Your New Blog Up Google's Rankings

by Peter Ellington Nov 08, 2017

The Newbie SEO Guide: A Step-by-Step Guide to Boosting Your New Blog Up Google's Rankings

When building your blog, Google shouldn't be an afterthought – it should be one of your biggest priorities. We're going to look at a few tips and techniques that could help boost your new blog up Google's rankings.

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How to Successfully Bring Your Blog Back to Life after a Long Break

by David Koller Nov 08, 2017

How to Successfully Bring Your Blog Back to Life after a Long Break

It's not unusual for bloggers to get distracted with something else and leave their blog unattended for a while. And when they finally find the time or inspiration to continue with it, they encounter issues like outdated topics, fewer subscribers than before and someone else's blog stealing all their glory.

Sound familiar? You may see these situations as the end of the world, but the truth is that things are not that drastic. With just a little extra effort, you'll have your blog up and running again in no time, maybe even turn it into something more successful than it was.

Here are some hints on how to do it.

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Why Content Writers Should Publish on Medium

by Kathy Edens Oct 21, 2017

Why Content Writers Should Publish on Medium

Medium levels the playing field for writers. It gives a voice to individuals who have something interesting or important to say. Even if you don't have thousands of followers or your own popular blog, you can still get promoted to the masses. Medium rewards content on quality, not on who or how famous the author is. And the reward for content writers is amplification: thousands of people viewing, reading, and reacting to their articles.

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How to Use Social Media to Promote Your Writing

by Zack Halliwell Oct 04, 2017

How to Use Social Media to Promote Your Writing

It may surprise some writers to hear that writing is often the easiest part of their journey. Surely the blood, sweat and tears that you poured into your writing was anything but easy! But, if no one reads your words, you might as well have not written it at all. Making sure that your work reaches as many readers as possible can sometimes be the most difficult part of the writing process!

In the modern age, what you need is an effective and comprehensive social media campaign. But don't panic! Here are a few actionable ways to make social media work for you when it comes to promoting your writing.

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Why You Need to Master Storytelling to Become a Great Copywriter

by Kathy Edens Sep 21, 2017

Why You Need to Master Storytelling to Become a Great Copywriter

Good stories move people to action. They create sympathy, which opens up wallets for donations. Or a good story can start a revolution. At the least, a good story is memorable and influences your readers enough to sell. Just like a great fiction story, when you use a story in your content, you're actually putting your reader in the driver's seat so they can envision themselves having/using your product or service.

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5 Foolproof Techniques to Achieve Perfect Website Headlines

by Erin Scott Sep 21, 2017

5 Foolproof Techniques to Achieve Perfect Website Headlines

Compose your perfect headline by using these five techniques. Learn these guidelines, and you won’t struggle with your headlines again.

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5 Great Career Options for Writers

by Charles Ebert Sep 18, 2017

5 Great Career Options for Writers

If you’ve perfected your writing skills, you can get yourself a number of employment and freelancing opportunities. The three communication skills - reading, writing and speaking - are the basic fundamentals needed to succeed in life. Therefore, writers have unlimited options that they can exploit career wise.

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