Consider the content on your website and in your blog posts, the product descriptions in your eCommerce store, your lead generation pieces, and your emails. Every word makes an impression on your customers and prospects. Small businesses with remote workers around the world don't have a brick-and-mortar shop. So the face you put forward in your content should represent your company well.
When a student wrote to Roald Dahl in 1980 asking for help on his thesis, he received this rather curt letter in reply. We think it's wonderful.
We all know that you can work for the greatest organization in the world, doing the most amazing things, but if your fundraising application is poorly written, you aren’t going to get the funds. Here are 7 ways an editing tool can improve your writing and ultimately increase your bottom line.
We have just released the new (and much improved) ProWritingAid editing tool and we wanted to tell you a bit more about one new feature that we are particularly excited about. What is it? A Summary Report is an all-in-one look at the statistics in your writing. Not just the basics like word count, sentences, and paragraphs, but it also points out the key actions you need to take to strengthen your writing.
A sticky sentence is one that is full of glue words. Glue words are the empty space that readers need to get through before they can get to your ideas. Generally, your sentences should contain less than 45% glue words. If they contain more, they should probably be re-written to increase clarity.