When a student wrote to Roald Dahl in 1980 asking for help on his thesis, he received this rather curt letter in reply. We think it's wonderful.
Business writing is such an fascinating application of writing. It’s very pragmatic. Strong business writing can propel both careers and businesses. It’s the channel that transmits nearly all business work and insight and interaction. It flows up, down, laterally, internally, and externally to customers. It’s the foundation of business. Why then, is it so bad? Business writing is notorious for bloated, business-speak nonsense. Despite its off-putting name, I highly recommend the book Why Business People Speak Like Idiots. It was originally published in 2005, yet it sadly still captures the epidemic of business-speak so well.
Varied sentence length is an important feature of good writing. To maintain your readers’ interest, use a variety of sentence lengths: some short and punchy, others long and ﬂowing. The late Gary Provost illustrated it best. Click through to see how.