What All Writers Need to Learn From the British Cycling Team

What All Writers Need to Learn From the British Cycling Team

New manager, Sir David Brailsford, changed Team Sky's destiny in 2010. His "aggregation of marginal gains" strategy delivered outstanding results for them, and it can work for you too!

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What Makes Customers Say "Yes": The Psychology of Persuasion

What Makes Customers Say "Yes": The Psychology of Persuasion

Let's look at the 6 founding principles of influencing and persuading someone to click through, sign up, or buy something.

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Why Content Writers Should Publish on Medium

Why Content Writers Should Publish on Medium

Medium levels the playing field for writers. It gives a voice to individuals who have something interesting or important to say. Even if you don't have thousands of followers or your own popular blog, you can still get promoted to the masses. Medium rewards content on quality, not on who or how famous the author is. And the reward for content writers is amplification: thousands of people viewing, reading, and reacting to their articles.

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How to Use Copywriting Techniques to Get What You Want

How to Use Copywriting Techniques to Get What You Want

What's the best "extra" you get from being a experienced copywriter? How about using your persuasive writing skills to help you convince people to give you what you want? Let me share an example. A copywriter I know, we'll call her Amy, bought expensive new luggage before her trip to Europe this past summer. When she finally got back on American soil two weeks later, she was devastated when her luggage came rolling off the carousel—crushed and torn.

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Criticism is Good For You and Here's Why!

Criticism is Good For You and Here's Why!

You may think it is absurd to say that criticism could be good for you. After all, it hurts, right? Especially when the criticism is targeted directly at your personality or habits, it can be very hurtful indeed. But it can be good for you if you take it the right way – and here’s why.

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How to Use Social Media to Promote Your Writing

How to Use Social Media to Promote Your Writing

It may surprise some writers to hear that writing is often the easiest part of their journey. Surely the blood, sweat and tears that you poured into your writing was anything but easy! But, if no one reads your words, you might as well have not written it at all. Making sure that your work reaches as many readers as possible can sometimes be the most difficult part of the writing process! In the modern age, what you need is an effective and comprehensive social media campaign. But don't panic! Here are a few actionable ways to make social media work for you when it comes to promoting your writing.

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8 Ways to Kick Out of Your Creative Comfort Zone

8 Ways to Kick Out of Your Creative Comfort Zone

Comfort zones are cozy, but they hardly ever lead to success or self-improvement. This is particularly true with creative jobs such as writing. Getting out of your comfort zone increases your chances of achieving positive results. The experience of altering your habitual pace of life multiplies points of view in your writing and brings novel ideas, forms and styles. Stuck with a lack of fresh approaches? Become that risk-taker! Bring new blood into your art! Break your routine with the following steps on the way to the perfect text.

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Why You Need to Master Storytelling to Become a Great Copywriter

Why You Need to Master Storytelling to Become a Great Copywriter

Good stories move people to action. They create sympathy, which opens up wallets for donations. Or a good story can start a revolution. At the least, a good story is memorable and influences your readers enough to sell. Just like a great fiction story, when you use a story in your content, you're actually putting your reader in the driver's seat so they can envision themselves having/using your product or service.

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5 Foolproof Techniques to Achieve Perfect Website Headlines

5 Foolproof Techniques to Achieve Perfect Website Headlines

Compose your perfect headline by using these five techniques. Learn these guidelines, and you won’t struggle with your headlines again.

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5 Great Career Options for Writers

5 Great Career Options for Writers

If you’ve perfected your writing skills, you can get yourself a number of employment and freelancing opportunities. The three communication skills - reading, writing and speaking - are the basic fundamentals needed to succeed in life. Therefore, writers have unlimited options that they can exploit career wise.

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