Why Writers Must Use the Toilet Paper Test on Professional Content Topics

Why Writers Must Use the Toilet Paper Test on Professional Content Topics

Everyone has an opinion on the proper way toilet paper should unspool. But the chances of alienating or damaging the relationship with your readers over this subject is very low. Choosing a topic with low-level controversy doesn’t mean something ridiculous or banal. It does mean choosing something with differing opinions that you can support with facts and/or experiences. Find a topic that is timely, interesting, and relevant to your audience without being offensive.

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Why 2018 is the Year for Writers

Why 2018 is the Year for Writers

In 2018, people will consume more content than ever before. Books in any form are the gateway to learning and knowledge. The most successful business men and women set aside time daily for reading both non-fiction and fiction. To tap into the new wave of opportunities for writers in 2018, here are 4 trends to watch.

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Becoming a Freelance Writer Can Be Easier Than You Think

Becoming a Freelance Writer Can Be Easier Than You Think

A freelance writing career offers some of the greatest freedom of any job. You can do it anywhere, on a schedule that works for you. For some people, however, the idea of not having a stable source of income holds them back. As much as they want to become a full-time freelance writer and enjoy all its benefits, the thought of not receiving a paycheck on a regular basis is too much. Are you one of them? Do you have that fear? Is it holding you back from becoming a full-time freelance writer? If so, then here's a little pep talk for you.

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5 Principles of a Perfect Instagram Caption to Boost Sales

5 Principles of a Perfect Instagram Caption to Boost Sales

While Facebook is the most popular social network, the Instagram community has grown to 700 million users. As such, more and more writers are adding Instagram posts to their portfolio. Whether you are trying to promote your book, build your profile, boost sales for your product, or sell some kind of service, there's a one-size-fits-all method to write a perfect Instagram caption.

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Should you be using Quora to promote your blog and your writing?

Should you be using Quora to promote your blog and your writing?

Quora is, arguably, the biggest question & answer website in the world. Bloggers, marketers, and social influencers have all taken notice and are using the popular platform to promote their content, as well as themselves. In this blog post, I want to show you how you can use Quora to promote your blog and your writing.

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Don’t be Afraid to Spend a Little Money Investing in Your Writing

Don’t be Afraid to Spend a Little Money Investing in Your Writing

If you are an aspiring writer, chances are you’ve read the same advice from countless productivity blogs on how to become a better writer such as keeping a journal, writing each day, and minimizing distractions. However, there’s one piece of advice I’ve yet to hear and I think is very helpful to embrace: don’t fear investing money into your writing.

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Counterintuitive Advice for Engaging Your Target Audience

Counterintuitive Advice for Engaging Your Target Audience

Not everything about audience building is as cut and dried as the experts would like you to believe. In fact, here's decidedly counterintuitive advice for engaging your target audience.

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8 Truths of Blogging You Didn't Know

8 Truths of Blogging You Didn't Know

What do all bloggers have in common? Here are the truths of blogging that you don't hear about, but you experience in short order.

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The 10 Writing Quotes that Shape My Writing Process

The 10 Writing Quotes that Shape My Writing Process

“Writing is the socially acceptable way of getting naked in public. And in writing, getting naked is all about shedding your inhibitions, learning from self, learning from the greats and chartering a path along the road less traveled.”

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The Newbie SEO Guide: A Step-by-Step Guide to Boosting Your New Blog Up Google's Rankings

The Newbie SEO Guide: A Step-by-Step Guide to Boosting Your New Blog Up Google's Rankings

When building your blog, Google shouldn't be an afterthought – it should be one of your biggest priorities. We're going to look at a few tips and techniques that could help boost your new blog up Google's rankings.

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How to Successfully Bring Your Blog Back to Life after a Long Break

How to Successfully Bring Your Blog Back to Life after a Long Break

It's not unusual for bloggers to get distracted with something else and leave their blog unattended for a while. And when they finally find the time or inspiration to continue with it, they encounter issues like outdated topics, fewer subscribers than before and someone else's blog stealing all their glory. Sound familiar? You may see these situations as the end of the world, but the truth is that things are not that drastic. With just a little extra effort, you'll have your blog up and running again in no time, maybe even turn it into something more successful than it was. Here are some hints on how to do it.

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What All Writers Need to Learn From the British Cycling Team

What All Writers Need to Learn From the British Cycling Team

New manager, Sir David Brailsford, changed Team Sky's destiny in 2010. His "aggregation of marginal gains" strategy delivered outstanding results for them, and it can work for you too!

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What Makes Customers Say "Yes": The Psychology of Persuasion

What Makes Customers Say "Yes": The Psychology of Persuasion

Let's look at the 6 founding principles of influencing and persuading someone to click through, sign up, or buy something.

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Why Content Writers Should Publish on Medium

Why Content Writers Should Publish on Medium

Medium levels the playing field for writers. It gives a voice to individuals who have something interesting or important to say. Even if you don't have thousands of followers or your own popular blog, you can still get promoted to the masses. Medium rewards content on quality, not on who or how famous the author is. And the reward for content writers is amplification: thousands of people viewing, reading, and reacting to their articles.

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How to Use Copywriting Techniques to Get What You Want

How to Use Copywriting Techniques to Get What You Want

What's the best "extra" you get from being a experienced copywriter? How about using your persuasive writing skills to help you convince people to give you what you want? Let me share an example. A copywriter I know, we'll call her Amy, bought expensive new luggage before her trip to Europe this past summer. When she finally got back on American soil two weeks later, she was devastated when her luggage came rolling off the carousel—crushed and torn.

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