Articles about blogging
Good stories move people to action. They create sympathy, which opens up wallets for donations. Or a good story can start a revolution. At the least, a good story is memorable and influences your readers enough to sell. Just like a great fiction story, when you use a story in your content, you're actually putting your reader in the driver's seat so they can envision themselves having/using your product or service.Read More »
Compose your perfect headline by using these five techniques. Learn these guidelines, and you won’t struggle with your headlines again.Read More »
If you’ve perfected your writing skills, you can get yourself a number of employment and freelancing opportunities. The three communication skills - reading, writing and speaking - are the basic fundamentals needed to succeed in life. Therefore, writers have unlimited options that they can exploit career wise.Read More »
How often are you checking your contents’ and your blogs’ analytics? And I’m not talking about your general traffic numbers, but a really in-depth look at your numbers. One of the biggest reasons why any blogger should do this regularly, is because it can of huge help for improving their own content. And in this blog post, I want to show you exactly how to use analytics to improve your blog content success.Read More »
A content strategy contains a number of different elements that all combine in a specific way to create a strategy that works. However, one growing element is the use of pop culture to help grow traffic. When you consider the number of people who follow specific films, TV shows or even musicians, it is clear to see why it is so crucial.Read More »
You probably have more ideas than you know, but when sitting in front of a blank screen, your mind is just as blank. How do those prolific bloggers and content marketers keep the fresh ideas rolling?
Ideas do come to you. But you're not recording them fast enough. The best writers have trained themselves to capture ideas before they're a mere wisp floating away, never to be seen or heard from again.Read More »
Here are two key ways that partnering with another copywriter can help you build your business and your skills.Read More »
Both content marketing and ABM are strategy-driven. The big difference is the focus of the strategy. Let's look at definitions of each.Read More »
You can be a writer without being a starving artist. In fact, plenty of writers make a healthy living from their craft. Some even crest six figures.
If writing a best-selling novel is your secret (or not-so-secret) hope or your favorite fantasy is about being invited to read your poetry at esteemed universities, you can fund those dreams using what you already know and love… writing.Read More »
Copy has different purposes: direct response (you want readers to act/purchase) or educational (providing the information they need to decide). Regardless of your purpose, writing great copy takes finesse and skill.
If you want to nail your copy every time, stay away from these 7 deadly copywriting sins.Read More »
When the concept of blogging first emerged, becoming a professional writer in glorified online journals to make money wasn’t the goal.
The blogging community has significantly evolved as people write, not for one, but many different reasons. There is a wide range of niches available to choose from – business, fashion, food, lifestyle, entertainment and many more.Read More »
Whether you write for yourself or you're a hired gun, you need to answer a basic question: is your blog successful? The only way to determine success is to measure your blog's results, and to do that you need Google Analytics.
Since there are dozens or more posts out there on how to use Google Analytics, let's focus on what exactly you need to measure to determine how successful your blog is. Let's face it, you could spend a month analyzing the various metrics from Google, but you really only need a few. We will peel back the many layers and show you the 6 key blogging analytics you need to track.Read More »
Here's how to use the 7 Deadly Sins like an angel to present your product or service in its best possible light. Master these tips and they'll be eating out of your hand.Read More »
Great content needs to be more than just "pretty". It needs depth and insight. It needs to avoid purple prose not like the plague, but because it is the plague.Read More »
Throughout history, copywriting has been integral to the success of millions of advertising and marketing campaigns. Here’s how copywriting has evolved, and what today’s copywriters need to bear in mind.Read More »
How do you stay abreast of the latest, greatest information about content marketing? We put together a list of our top 15 content marketing blogs you need to start following.Read More »
There are a lot of essential skills to master if you are going to write effective copy. I don't want to downplay the importance of good writing, proper grammar, thorough research, and SEO optimization, but there is another skill that stands above the rest.Read More »
Sometimes as I sit at my desk in a remote corner of the house, writing my soul out on the page, I need the company of other writers. Someone who understands how I can both crave and loathe this quiet aloneness. When it's 2am, and I'm working feverishly to meet a deadline or trying to make sense out of the jumble of ideas in my brain, I need community.Read More »
It was during a Guardian webchat last year that one of my favourite authors, Chimamanda Ngozi Adichie, offered no-nonsense words of advice to an aspiring writer that rather stopped me in my tracks. The commenter had asked how he, a middle-aged white man, should go about writing the story of a young Bengali girl, who belonged to a culture that he readily admitted was alien to his own. Chimamanda invited him to re-examine his motivation to write about something so unfamiliar and seemed to endorse the age-old adage that you should write what you know.Read More »
Search in Blog
- Find repeated words and phrases
- List of Cliches
- 10 Free Writing Apps and Tools
- 10 Websites to Help Improve Your Grammar
- 3 Common Pitfalls that can Ruin Your Writing Momentum
- The Drafts Your Novel Needs (and Why You Probably Won't Use a Single Word of Your First Draft!)
- How to use Active Reading to Become a Better Writer
- The Nitty Gritty Practical Guide to Giving your Characters Unique Voice
- Why We're on the Fence About Writing What You Know
- Plot of Gold 30-day Challenge
- Why You Need to Master Storytelling to Become a Great Copywriter
- Why You Need to Break Up With Your Muse
- 2 Myths About Writing Fiction: Debunked!
- How to Use Satire Like Mark Twain
- 5 Foolproof Techniques to Achieve Perfect Website Headlines
- How Analyzing Your Blog Content Can Boost Your Writing
- 5 Great Career Options for Writers
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