Articles about blogging

Counterintuitive Advice for Engaging Your Target Audience

by Kathy Edens Nov 22, 2017

Counterintuitive Advice for Engaging Your Target Audience

Not everything about audience building is as cut and dried as the experts would like you to believe. In fact, here's decidedly counterintuitive advice for engaging your target audience.

Read More »

8 Truths of Blogging You Didn't Know

by Kathy Edens Nov 18, 2017

8 Truths of Blogging You Didn't Know

What do all bloggers have in common? Here are the truths of blogging that you don't hear about, but you experience in short order.

Read More »

The 10 Writing Quotes that Shape My Writing Process

by Ravi Rajan Nov 08, 2017

The 10 Writing Quotes that Shape My Writing Process

“Writing is the socially acceptable way of getting naked in public. And in writing, getting naked is all about shedding your inhibitions, learning from self, learning from the greats and chartering a path along the road less traveled.”

Read More »

The Newbie SEO Guide: A Step-by-Step Guide to Boosting Your New Blog Up Google's Rankings

by Peter Ellington Nov 08, 2017

The Newbie SEO Guide: A Step-by-Step Guide to Boosting Your New Blog Up Google's Rankings

When building your blog, Google shouldn't be an afterthought – it should be one of your biggest priorities. We're going to look at a few tips and techniques that could help boost your new blog up Google's rankings.

Read More »

How to Successfully Bring Your Blog Back to Life after a Long Break

by David Koller Nov 08, 2017

How to Successfully Bring Your Blog Back to Life after a Long Break

It's not unusual for bloggers to get distracted with something else and leave their blog unattended for a while. And when they finally find the time or inspiration to continue with it, they encounter issues like outdated topics, fewer subscribers than before and someone else's blog stealing all their glory.

Sound familiar? You may see these situations as the end of the world, but the truth is that things are not that drastic. With just a little extra effort, you'll have your blog up and running again in no time, maybe even turn it into something more successful than it was.

Here are some hints on how to do it.

Read More »

What All Writers Need to Learn From the British Cycling Team

by Maya Saric Nov 01, 2017

What All Writers Need to Learn From the British Cycling Team

New manager, Sir David Brailsford, changed Team Sky's destiny in 2010. His "aggregation of marginal gains" strategy delivered outstanding results for them, and it can work for you too!

Read More »

What Makes Customers Say "Yes": The Psychology of Persuasion

by Kathy Edens Oct 25, 2017

What Makes Customers Say "Yes": The Psychology of Persuasion

Let's look at the 6 founding principles of influencing and persuading someone to click through, sign up, or buy something.

Read More »

Why Content Writers Should Publish on Medium

by Kathy Edens Oct 21, 2017

Why Content Writers Should Publish on Medium

Medium levels the playing field for writers. It gives a voice to individuals who have something interesting or important to say. Even if you don't have thousands of followers or your own popular blog, you can still get promoted to the masses. Medium rewards content on quality, not on who or how famous the author is. And the reward for content writers is amplification: thousands of people viewing, reading, and reacting to their articles.

Read More »

How to Use Copywriting Techniques to Get What You Want

by Kathy Edens Oct 04, 2017

How to Use Copywriting Techniques to Get What You Want

What's the best "extra" you get from being a experienced copywriter? How about using your persuasive writing skills to help you convince people to give you what you want?

Let me share an example. A copywriter I know, we'll call her Amy, bought expensive new luggage before her trip to Europe this past summer. When she finally got back on American soil two weeks later, she was devastated when her luggage came rolling off the carousel—crushed and torn.

Read More »

Criticism is Good For You and Here's Why!

by Corinne Ledling Oct 04, 2017

Criticism is Good For You and Here's Why!

You may think it is absurd to say that criticism could be good for you. After all, it hurts, right? Especially when the criticism is targeted directly at your personality or habits, it can be very hurtful indeed. But it can be good for you if you take it the right way – and here’s why.

Read More »

How to Use Social Media to Promote Your Writing

by Zack Halliwell Oct 04, 2017

How to Use Social Media to Promote Your Writing

It may surprise some writers to hear that writing is often the easiest part of their journey. Surely the blood, sweat and tears that you poured into your writing was anything but easy! But, if no one reads your words, you might as well have not written it at all. Making sure that your work reaches as many readers as possible can sometimes be the most difficult part of the writing process!

In the modern age, what you need is an effective and comprehensive social media campaign. But don't panic! Here are a few actionable ways to make social media work for you when it comes to promoting your writing.

Read More »

8 Ways to Kick Out of Your Creative Comfort Zone

by Alice Berg Oct 04, 2017

8 Ways to Kick Out of Your Creative Comfort Zone

Comfort zones are cozy, but they hardly ever lead to success or self-improvement. This is particularly true with creative jobs such as writing.

Getting out of your comfort zone increases your chances of achieving positive results. The experience of altering your habitual pace of life multiplies points of view in your writing and brings novel ideas, forms and styles. Stuck with a lack of fresh approaches? Become that risk-taker! Bring new blood into your art! Break your routine with the following steps on the way to the perfect text.

Read More »

Why You Need to Master Storytelling to Become a Great Copywriter

by Kathy Edens Sep 21, 2017

Why You Need to Master Storytelling to Become a Great Copywriter

Good stories move people to action. They create sympathy, which opens up wallets for donations. Or a good story can start a revolution. At the least, a good story is memorable and influences your readers enough to sell. Just like a great fiction story, when you use a story in your content, you're actually putting your reader in the driver's seat so they can envision themselves having/using your product or service.

Read More »

5 Foolproof Techniques to Achieve Perfect Website Headlines

by Erin Scott Sep 21, 2017

5 Foolproof Techniques to Achieve Perfect Website Headlines

Compose your perfect headline by using these five techniques. Learn these guidelines, and you won’t struggle with your headlines again.

Read More »

5 Great Career Options for Writers

by Charles Ebert Sep 18, 2017

5 Great Career Options for Writers

If you’ve perfected your writing skills, you can get yourself a number of employment and freelancing opportunities. The three communication skills - reading, writing and speaking - are the basic fundamentals needed to succeed in life. Therefore, writers have unlimited options that they can exploit career wise.

Read More »

How Analyzing Your Blog Content Can Boost Your Writing

by Lilach Bullock Sep 18, 2017

How Analyzing Your Blog Content Can Boost Your Writing

How often are you checking your contents’ and your blogs’ analytics? And I’m not talking about your general traffic numbers, but a really in-depth look at your numbers. One of the biggest reasons why any blogger should do this regularly, is because it can of huge help for improving their own content. And in this blog post, I want to show you exactly how to use analytics to improve your blog content success.

Read More »

Pop Culture Can Take Your Content to the Next Level

by Kerry Pierse Sep 08, 2017

Pop Culture Can Take Your Content to the Next Level

A content strategy contains a number of different elements that all combine in a specific way to create a strategy that works. However, one growing element is the use of pop culture to help grow traffic. When you consider the number of people who follow specific films, TV shows or even musicians, it is clear to see why it is so crucial.

Read More »

How to Generate Infinite Ideas for Your Content/Blog

by Kathy Edens Aug 02, 2017

How to Generate Infinite Ideas for Your Content/Blog

You probably have more ideas than you know, but when sitting in front of a blank screen, your mind is just as blank. How do those prolific bloggers and content marketers keep the fresh ideas rolling?

Ideas do come to you. But you're not recording them fast enough. The best writers have trained themselves to capture ideas before they're a mere wisp floating away, never to be seen or heard from again.

Read More »

How and Why to Partner with Other Copywriters

by ProWritingAid Aug 01, 2017

How and Why to Partner with Other Copywriters

Here are two key ways that partnering with another copywriter can help you build your business and your skills.

Read More »

Content Marketing vs. Account-Based Marketing: Which is Better?

by Kathy Edens Jul 28, 2017

Content Marketing vs. Account-Based Marketing: Which is Better?

Both content marketing and ABM are strategy-driven. The big difference is the focus of the strategy. Let's look at definitions of each.

Read More »