Articles about blogging

The Evolution of Copywriting

by Patrick Foster May 17, 2017

The Evolution of Copywriting

Throughout history, copywriting has been integral to the success of millions of advertising and marketing campaigns. Here’s how copywriting has evolved, and what today’s copywriters need to bear in mind.

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Why You Need Your Audience to Nod as They Read

by ProWritingAid May 15, 2017

Why You Need Your Audience to Nod as They Read

No matter how brilliant your copy is, if you can't get your readers to nod along as they read, you haven't made that all-important connection yet.

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15 Best Content Marketing Blogs to Follow

by ProWritingAid May 04, 2017

15 Best Content Marketing Blogs to Follow

How do you stay abreast of the latest, greatest information about content marketing? We put together a list of our top 15 content marketing blogs you need to start following.

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What is the Most Important Copywriting Skill to Master?

by Kathy Edens Apr 21, 2017

What is the Most Important Copywriting Skill to Master? There are a lot of essential skills to master if you are going to write effective copy. I don't want to downplay the importance of good writing, proper grammar, thorough research, and SEO optimization, but there is another skill that stands above the rest.

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The 10 Best Facebook Groups for Writers

by Kathy Edens Apr 10, 2017

The 10 Best Facebook Groups for Writers Sometimes as I sit at my desk in a remote corner of the house, writing my soul out on the page, I need the company of other writers. Someone who understands how I can both crave and loathe this quiet aloneness. When it's 2am, and I'm working feverishly to meet a deadline or trying to make sense out of the jumble of ideas in my brain, I need community.

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How to Write the ‘Other’ (Without Being a Jerk)

by Samia Rahman Apr 04, 2017

How to Write the ‘Other’ (Without Being a Jerk) It was during a Guardian webchat last year that one of my favourite authors, Chimamanda Ngozi Adichie, offered no-nonsense words of advice to an aspiring writer that rather stopped me in my tracks. The commenter had asked how he, a middle-aged white man, should go about writing the story of a young Bengali girl, who belonged to a culture that he readily admitted was alien to his own. Chimamanda invited him to re-examine his motivation to write about something so unfamiliar and seemed to endorse the age-old adage that you should write what you know.

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The Writer’s Bundle: An Amazing Offer Available Only From April 3-6, 2017!

by Lisa Lepki Apr 03, 2017

The Writer’s Bundle: An Amazing Offer Available Only From April 3-6, 2017! $1,667 of Writing Resources for $99The Writer’s Bundle: An Amazing Offer Available Only From April 3-6, 2017!

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How to do Copywriting for SEO

by Amir Noghani Mar 20, 2017

How to do Copywriting for SEO

SEO is probably one of the least understood online topics, period. This doesn’t come as a surprise once you understand just how often search engines such as Google adjust and calibrate their ranking algorithm. The biggest challenge content creators then have to face is writing content which not only appeals to the right kind of audience but is also optimized for various search engines. But the moment you realize that content should revolve around people instead of search engines, you will find that SEO copywriting really isn’t that complicated.

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How I Live and Work as an American Expat Writer (and You Can Too)

by Jerry Nelson Mar 03, 2017

How I Live and Work as an American Expat Writer (and You Can Too)

I'm the guy you read about that works from any of the hundreds of sidewalk cafes in Buenos Aires, travels to Uruguay to wander the avenidas, fishes for Piranha in the Amazon, camps in Patagonia, watches the monkeys play in the rainforest and spends the night in Butch Cassidy and the Sundance Kid's cabin in Bariloche.

And then I write about it.

I live the life that thousands of people say they want to live. Someone said if you want to be doing something in life, find someone who is doing it, and then do what they do. I want to peel back the veil and show you what I do.

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Why Most Business Writing Stinks, and How You Can Fix it

by Mary Cullen Feb 24, 2017

Why Most Business Writing Stinks, and How You Can Fix it

Business writing is such an fascinating application of writing. It’s very pragmatic. Strong business writing can propel both careers and businesses. It’s the channel that transmits nearly all business work and insight and interaction. It flows up, down, laterally, internally, and externally to customers. It’s the foundation of business.

Why then, is it so bad?

Business writing is notorious for bloated, business-speak nonsense. Despite its off-putting name, I highly recommend the book Why Business People Speak Like Idiots. It was originally published in 2005, yet it sadly still captures the epidemic of business-speak so well.

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Five Reasons Why Your E-book Isn’t as Successful as Your Competitor’s

by Rob Davis Feb 24, 2017

Five Reasons Why Your E-book Isn’t as Successful as Your Competitor’s

After spending months on research and writing, you’ve finally published your first e-book. You know you’re offering the best knowledge and expertise, and your book includes unique insights that your readers won’t find anywhere else.

Yet it’s your competitor’s e-book that’s selling like hotcakes. People are buying and reviewing theirs, but only a handful are even aware that yours exists.

What could possibly have gone wrong?

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How to Use Social Media to Get Freelance Writing Jobs

by Eva Wislow Feb 22, 2017

How to Use Social Media to Get Freelance Writing Jobs

Are you using social media platforms to promote yourself as a writer? Believe it or not, proper social media activity can get you the job you’re after.

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Why All Copywriters Need Excellent EQ

by Kathy Edens Feb 22, 2017

Why All Copywriters Need Excellent EQ

EQ (emotional intelligence) is your ability to identify emotions you’re feeling, understand them, use appropriate means of expressing them, and manage your emotional responses in positive, effective ways. Those with high EQ communicate better with others, manage conflicts better, have better relationships, and can empathize with another person—exactly what copywriters do.

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Where We Write… Write!

by Kathy Edens Feb 13, 2017

Where We Write… Write!

We’re obviously mad for technology at ProWritingAid, and there are so many apps, gadgets, and programs out there to help you finish your novel or write content for clients.

Here, in the sixth post of our Where We Write… series, Kathy Eden checks out minimalist writing platform Write!.

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Networking for Introverted Writers

by Kathy Edens Feb 08, 2017

Networking for Introverted Writers

Let’s face it. A lot of writers are introverts who would rather stay holed up in front of a computer writing their next novel than go out there and network. (I humbly include myself in this crowd.) Networking experts, however, say you need to meet as many people as possible to find the right connections. This leaves us at quite a disadvantage when marketing and promoting our books or writing services thanks to the painful nature of getting out in public.

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4 Ways an App Can Make You a Better Writer (Yes, Really!)

by Lisa Lepki Feb 08, 2017

4 Ways an App Can Make You a Better Writer (Yes, Really!)

One of the biggest problems that creative people face is how to take their imagined ideas and communicate them clearly and effectively in writing. I dread to think how many incredible adventures, concepts, and viewpoints are locked up in the brains of people who struggle with the technical elements of writing. The part of the brain that we use for imaginative thinking is quite different from the part that actually crafts the sentences. And the quickest way to lose a reader’s confidence—even if your ideas are water-tight—is to present them with clumsy, awkward, error-filled writing.

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The Worst Blogging Advice We’ve Ever Heard

by Kathy Edens Jan 30, 2017

The Worst Blogging Advice We’ve Ever Heard

I Googled “blogging advice” and found 16,400,000 results in 0.49 seconds. Wow. That’s a lot to take in. Perhaps the better way to start is to talk about what not to do.

Here’s a compilation of the worst blogging advice we’ve ever heard.

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Copywriting Skills You Need to Conquer

by Kathy Edens Jan 16, 2017

Copywriting Skills You Need to Conquer

Whether you’re just starting out in copywriting or are a seasoned pro, the tips in this article will help you ramp up your skills set and become more attractive to clients looking for content.

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Editors Answer: What Editing Issues Fast Track Writing Submissions To The Reject Pile?

by Susan Maccarelli Jan 16, 2017

Editors Answer: What Editing Issues Fast Track Writing Submissions To The Reject Pile?

No one likes to get a writing rejection from an editor. Whether you move on and forget the experience in five minutes or dwell on it for 5 weeks, it would be nice to know WHY an editor decided not to use your article.

When we asked editors what makes them send a writing submission straight to the reject pile without passing GO, they shared these key reasons.

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Why Guest Blogging Should be Part of Your Strategy

by ProWritingAid Jan 04, 2017

Why Guest Blogging Should be Part of Your Strategy

If you’re a blogger or a content creator, there’s one sure-fire way to give your name and your content further reach. That’s through guest blogging on similar or complementary blogs.

You may think I have a hard enough time writing all the posts I need for my blog, but guest blogging is one of the best strategies for growing your own blog’s readership.

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