From the blog

Is Your Sloppy Content Turning Customers Away?

by Kathy Edens Aug 09, 2017

Is Your Sloppy Content Turning Customers Away?

Consider the content on your website and in your blog posts, the product descriptions in your eCommerce store, your lead generation pieces, and your emails. Every word makes an impression on your customers and prospects. Small businesses with remote workers around the world don't have a brick-and-mortar shop. So the face you put forward in your content should represent your company well.

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7 Tools to Promote Your Content and Grow Your Audience

by Sophia Mest Aug 09, 2017

7 Tools to Promote Your Content and Grow Your Audience

An essential part of any content creator’s work is content promotion. You need to get your content seen by the people who want to read it, share it and comment on it. You need to keep expanding your audience and developing content with them in mind.

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How to Create a CV like Elon Musk's for Your Protagonist

by Kathy Edens Aug 02, 2017

How to Create a CV like Elon Musk's for Your Protagonist

A CV is a tool to capture all of your thoughts about your main character and keep track of the many idiosyncrasies and character traits. Just as important, it helps you capture and record the intertwined relationships of all the characters in your novel. Especially if you use several points of view or have multiple main characters, you need to capture them each distinctly.

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Know Your Tenses: Past Progressive

by ProWritingAid Aug 02, 2017

Know Your Tenses: Past Progressive

How do you build the past progressive tense? Simply use the "to be" helping verb in the past tense and add on the present participle of the verb with an "-ing" on the end.

If this sounds complicated, it's actually not. Here are some examples:

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How to Create an Anti-Hero Like Homer Simpson

by Kathy Edens Aug 02, 2017

How to Create an Anti-Hero Like Homer Simpson

Homer Simpson has only one focus in this world: himself. He has some pretty unlikable characteristics, I'm sure everyone can agree. Why do we love to hate Homer and hate to love him so much? Because he's a well-done anti-hero, that's why.

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How to Generate Infinite Ideas for Your Content/Blog

by Kathy Edens Aug 02, 2017

How to Generate Infinite Ideas for Your Content/Blog

You probably have more ideas than you know, but when sitting in front of a blank screen, your mind is just as blank. How do those prolific bloggers and content marketers keep the fresh ideas rolling?

Ideas do come to you. But you're not recording them fast enough. The best writers have trained themselves to capture ideas before they're a mere wisp floating away, never to be seen or heard from again.

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Why We're on the Fence About Writing What You Know

by Kathy Edens Aug 02, 2017

Why We're on the Fence About Writing What You Know

"Write what you know" has been around forever. Some attribute it to Mark Twain and others to Hemingway. Regardless of who came up with this entreaty, my writing would be middle-class, ho-hum if I had to stick with only writing what I've experienced. Isn't that what research is for, right?

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Affiliate Income for Dummies (And Clever People)

by Iain Rob Wright Aug 02, 2017

Affiliate Income for Dummies (And Clever People)

Are you a writer? Do you want to supplement your income? The first question you should ask yourself is: Am I currently recommending something to colleagues/fans/friends and not getting paid for it?

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How and Why to Partner with Other Copywriters

by ProWritingAid Aug 01, 2017

How and Why to Partner with Other Copywriters

Here are two key ways that partnering with another copywriter can help you build your business and your skills.

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Content Marketing vs. Account-Based Marketing: Which is Better?

by Kathy Edens Jul 28, 2017

Content Marketing vs. Account-Based Marketing: Which is Better?

Both content marketing and ABM are strategy-driven. The big difference is the focus of the strategy. Let's look at definitions of each.

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What the Heck are Auto-Antonyms? And Why Should You Worry About Them?

by ProWritingAid Jul 21, 2017

What the Heck are Auto-Antonyms? And Why Should You Worry About Them?

Auto-antonyms are words with multiple meanings of which one contradicts or reverses another. What, you say, how can that be? Let's go through a couple examples.

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7 Writing Opportunities You May Have Overlooked

by Heather Robson Jul 18, 2017

7 Writing Opportunities You May Have Overlooked

You can be a writer without being a starving artist. In fact, plenty of writers make a healthy living from their craft. Some even crest six figures.

If writing a best-selling novel is your secret (or not-so-secret) hope or your favorite fantasy is about being invited to read your poetry at esteemed universities, you can fund those dreams using what you already know and love… writing.

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The Nitty Gritty Practical Guide to Giving your Characters Unique Voice

by Katja L Kaine Jul 17, 2017

The Nitty Gritty Practical Guide to Giving your Characters Unique Voice

Character Voice is as difficult to pin down as it is critical.

Plenty of writing advice resources talk about the importance of your main characters each having a unique voice, but how do you achieve that?

The main problem is that all of those characters are essentially coming from the same mind – yours – so you need to find ways to ensure your personal characteristics, speech patterns and nuances don’t all bleed into your characters.

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7 Things You are Probably Doing that Make Your Copywriting Suck

by Kathy Edens Jul 14, 2017

7 Things You are Probably Doing that Make Your Copywriting Suck

Copy has different purposes: direct response (you want readers to act/purchase) or educational (providing the information they need to decide). Regardless of your purpose, writing great copy takes finesse and skill.

If you want to nail your copy every time, stay away from these 7 deadly copywriting sins.

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How to Create Mood Like Edgar Allan Poe

by Kathy Edens Jul 14, 2017

How to Create Mood Like Edgar Allan Poe

The master of Gothic horror stories, Edgar Allan Poe could set the tone of anything with a few chosen words. Here's how he did it.

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How Blogging Can Help You Get Better at What You Love

by Kamil Riaz Kara Jul 14, 2017

How Blogging Can Help You Get Better at What You Love

When the concept of blogging first emerged, becoming a professional writer in glorified online journals to make money wasn’t the goal.

The blogging community has significantly evolved as people write, not for one, but many different reasons. There is a wide range of niches available to choose from – business, fashion, food, lifestyle, entertainment and many more.

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A Writer's Biggest Fear: And it's Not Spiders

by Kathy Edens Jul 13, 2017

A Writer's Biggest Fear: And it's Not Spiders

What is it you fear most as you sit in front of a blank screen? Perhaps the fear of rejection holds you back from putting words on paper. You know your work is likely to get rejected by publishers and agents because the experience of others told you to expect it.

Maybe you fear humiliation. Putting yourself out there on paper opens you up to all kinds of criticism and ridicule. It's really hard to be vulnerable in your writing because the critics' sting hurts that much more.

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Contena: What You Need to Know to Start a Writing Business

by ProWritingAid Jul 05, 2017

Contena: What You Need to Know to Start a Writing Business

At ProWritingAid, we want our writers to be as successful as possible. And so, when we come across a potential opportunity for writers to make money, we check it out.

The folks at Contena got in touch recently and asked us to have a look at their new platform for freelance writers. Their mission is to help you launch your own freelance writing business.

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Why You Should Throw Your Main Character Under a Bus

by Kathy Edens Jul 05, 2017

Why You Should Throw Your Main Character Under a Bus

What is it about a great story that keeps you turning the pages? Think of the last book you devoured in one sitting. What kept you so engrossed you had to stay up until 4am to finish it?

For those of us who sit bleary-eyed in front of a computer because we couldn't put a good book down last night, we stumbled across an author who knows how to raise the stakes.

And the higher the stakes, the better—am I right?

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Blogging Analytics: What You Need to Know

by Kathy Edens Jun 28, 2017

Blogging Analytics: What You Need to Know

Whether you write for yourself or you're a hired gun, you need to answer a basic question: is your blog successful? The only way to determine success is to measure your blog's results, and to do that you need Google Analytics.

Since there are dozens or more posts out there on how to use Google Analytics, let's focus on what exactly you need to measure to determine how successful your blog is. Let's face it, you could spend a month analyzing the various metrics from Google, but you really only need a few. We will peel back the many layers and show you the 6 key blogging analytics you need to track.

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