A brand style guide tells everyone how to communicate your brand. Follow our tips to write a great one.
Great content is easy to read, concise, and informative. Learn how readability engages readers and improves search engine optimization.
One of the best ways to convince clients to give your business a try is through case studies. A case study looks at a company’s specific challenge or goal and how they used your solution (product or service) to solve it. How do you write the perfect case study? We take a look.
A lot of business content today is filled with jargon, over-used buzzwords, and clichés. You don’t need to use them to write better business material. Here’s what you need instead.
Writing can be as easy as talking to a friend—especially when you’re not trying to sound like someone you’re not. Use ProWritingAid to catch the technical and stylistic gaffes, then ask a trusted co-worker to read over your work. Another set of eyes will help you find places that need a little extra effort.
Most people leave websites without making a purchase. When you write awesome product descriptions, you make it easier for them to buy.
You don’t have to be pushy when selling to prospective clients. With the right words, you can create sales pages that are also interesting.
Wondering how to create effective landing page copy? Here are 6 tips!
Well-written business reports play an important role in any business. They communicate vital information and provide important business insights.
Business plans aren’t just for startups, they are vital for all businesses. They offer greater clarity on all aspects of your business.
If you’re cold-emailing someone or asking a co-worker to do something, your email better be right on point if you want action or a response. Here are a few guidelines to write effective emails that don’t end up in the junk folder.
LinkedIn is an amazing platform to find connections in the business world. Learn how publishing on LinkedIn can help you find common interests and connect with like-minded individuals in the professional realm.
Have you ever had a freelance writing client who was an absolute nightmare to work with? Or are you hunting for your first (or newest) client and hoping to avoid such experiences? It's true that there are tons of freelance writing clients who will pay great money, but it's also true that many pay peanuts and ask far too much. Here's how to avoid horrible clients.
Have you been wondering how to attract more email subscribers? Ever wonder why you have dozens or hundreds of followers while others have thousands and even millions? Whether you're just starting out or are looking to further grow your list, don't underestimate the power of freebies and subscriber incentives.
Don't waste your time on sub-par content. Don't let your website get lost in the crowd. Great copy stands out and attracts readers and buyers – so find success by avoiding these common business writing pitfalls.