To create a great ad, you have to target the right audience, use great visuals, and write persuasive copy. Here's your guide to creating meaningful, valuable advertising.
While 2020 may have been a time of waiting and possibly taking a few steps back, 2021 is going to be a year of forward momentum. It’s a chance to reset, refocus and reignite our plans for success! Let’s unpack seven key actions you can take this year to prepare your business for its best year ever.
On the third Wednesday of every month, the ProWritingAid community is invited to join Andrew (A.J.) Ogilvie, PhD, Professor of Business Communication for an in-depth training and Q&A.
Companies with a diverse workforce outperform those with a homogeneous one. They promote creative and innovative thinking and create a sense of belonging for everyone. If you’re wondering how to create an inclusive workplace and boost your company’s bottom line, here’s how.
If pressed to distill the information in this blog post into one frame, it would simply be the following: "words matter." And yet this seemingly obvious phrase conveys an idea that most leaders perhaps don't take as seriously as they should. Find out how the way you frame your communications affects your ability to lead in this article.
For high-stakes communications, where creating understandable and actionable information is critical, leaders should try and become storytellers wherever and whenever they can. Follow this three-part structure to create stories that sell.
Adaptability, empathy, creativity, clarity. These four qualities offer any leader, manager, or organization a way of thinking about and describing the communicative qualities required for effective leadership. In this article, learn how different political and thought leaders harnessed the power of language to excel.
When you pay attention to new business trends, you stay ahead of your competition. Here are six trends you should be aware of.
A business proposal can help you gain new customers in the challenging environment of modern business. Research has shown that business proposals are opened by prospects 20 times faster these days. Here are four solid reasons to write a business proposal, followed by five tips for writing a good one.
Blog posts are relentless. To see results, you need to be smart, precise, and post often. So, it’s easy to become snowed under—even if you have a solid marketing workflow team. This is where automation can help. Never heard of it? It’s no wonder you’re struggling. Let’s start with the basics.
Your sales proposal is the cornerstone of your sales strategy. To create a great sales proposal you need to position yourself as having specific answers to your prospect’s particular problems. Follow these guidelines to write a proposal that will win you the deal.
Want to launch your freelance writing business but totally lost on how to get started? Our ultimate guide will show you the four steps to get your business off the ground and running in no time.
An effective executive summary must be reader-centric and tell a compelling story. Follow our three-step guide to write an amazing executive summary. Plus, register for our in-depth training on how to write the perfect executive summary for your document.
Improving the writing process is key to boosting efficiency while maintaining quality. Follow these tips and get your team on the same page.
Is your cover letter representing you as well as it could? Learn how to write a cover letter that tells your story in a way that companies will love!