Why Writing Helps You Figure Out What You Believe

Why Writing Helps You Figure Out What You Believe

Being a writer is like being a browser with hundreds of tabs open. You have tons of ideas flying by at every moment, but might not have enough time to capture them. The good news is, the more you build the habit of writing, the more you can jot down. And writing can even help with the biggest questions of all.

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What is Content Marketing Anyway?

What is Content Marketing Anyway?

Writers are trained in, well, writing. Most don't have a background in marketing. Fear not! If you're new to the content marketing process, this guide from AppInstitute will help you get started.

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Is Your Web Writing Ready for Conversational Search?

Is Your Web Writing Ready for Conversational Search?

Learn how to write content for the new conversational search tool on voice devices to provide the one answer customers want. Author Zara Altair provides content writers with a sound strategy and eight steps to get started.

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Why AI Will Never Replace Writers

Why AI Will Never Replace Writers

Everywhere you look, there are chatbots taking over customer service, self-driving cars populating the roads, and virtual reality games augmenting the real world. But will AI ever truly take over writing from humans? Author Kathy Edens explains why not.

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How to Land (Quality) Craigslist Clients

How to Land (Quality) Craigslist Clients

Craigslist has a huge number of opportunities, but you'll need these shortcuts to make the platform worth your while.

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Building The Writing Cooperative: How Internet Strangers Developed a Writing Community

Building The Writing Cooperative: How Internet Strangers Developed a Writing Community

The Writing Cooperative is an online writing community with over 100,000 followers on Medium and 2,200 members on Slack. Despite its massive size, The Writing Cooperative started with just two people who never met. This is the story of how it all began.

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6 Content Certifications You Should Check Out

6 Content Certifications You Should Check Out

Many freelancers today, even those at the top, have no formal education—just years of working in the trenches to learn what makes content effective. With content mills making the barrier to entry low for writers, how can you stand out from the crowd if you don’t have experience? This is where certifications can help. Read about six online options to build your credentials.

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Pivot to Promotion: What to Do After Writing an Epic Piece

Pivot to Promotion: What to Do After Writing an Epic Piece

Four years into my professional content marketing career, and a year into running a joint venture agency, it has finally dawned on me. How well an article is written is trumped EVERY SINGLE TIME by the quality of the promotion tactics backing it. Before your pencil-gnashing breaks that thing in two – let me explain!

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One Simple Tip to Land More – And Higher Paying – Writing Jobs

One Simple Tip to Land More – And Higher Paying – Writing Jobs

As a writer, finding paying jobs is likely the most difficult job of all. The solution? The cold pitch.

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Why Writing for Customers is Your Best SEO Strategy

Why Writing for Customers is Your Best SEO Strategy

With mobile and voice device usage increasing, answering customers’ questions is the key to relevancy. Here are some tips on sourcing the best questions to answer.

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