Blogging and Content Writing
Not everything about audience building is as cut and dried as the experts would like you to believe. In fact, here's decidedly counterintuitive advice for engaging your target audience.Read More »
When building your blog, Google shouldn't be an afterthought – it should be one of your biggest priorities. We're going to look at a few tips and techniques that could help boost your new blog up Google's rankings.Read More »
It's not unusual for bloggers to get distracted with something else and leave their blog unattended for a while. And when they finally find the time or inspiration to continue with it, they encounter issues like outdated topics, fewer subscribers than before and someone else's blog stealing all their glory.
Sound familiar? You may see these situations as the end of the world, but the truth is that things are not that drastic. With just a little extra effort, you'll have your blog up and running again in no time, maybe even turn it into something more successful than it was.
Here are some hints on how to do it.Read More »
New manager, Sir David Brailsford, changed Team Sky's destiny in 2010. His "aggregation of marginal gains" strategy delivered outstanding results for them, and it can work for you too!Read More »
Let's look at the 6 founding principles of influencing and persuading someone to click through, sign up, or buy something.Read More »
Medium levels the playing field for writers. It gives a voice to individuals who have something interesting or important to say. Even if you don't have thousands of followers or your own popular blog, you can still get promoted to the masses. Medium rewards content on quality, not on who or how famous the author is. And the reward for content writers is amplification: thousands of people viewing, reading, and reacting to their articles.Read More »
What's the best "extra" you get from being a experienced copywriter? How about using your persuasive writing skills to help you convince people to give you what you want?
Let me share an example. A copywriter I know, we'll call her Amy, bought expensive new luggage before her trip to Europe this past summer. When she finally got back on American soil two weeks later, she was devastated when her luggage came rolling off the carousel—crushed and torn.Read More »
Good stories move people to action. They create sympathy, which opens up wallets for donations. Or a good story can start a revolution. At the least, a good story is memorable and influences your readers enough to sell. Just like a great fiction story, when you use a story in your content, you're actually putting your reader in the driver's seat so they can envision themselves having/using your product or service.Read More »
Compose your perfect headline by using these five techniques. Learn these guidelines, and you won’t struggle with your headlines again.Read More »
When writer Kathy Edens joined her local writing group, she was confronted with two common myths about writers. She is here to set the record straight!Read More »
If you’ve perfected your writing skills, you can get yourself a number of employment and freelancing opportunities. The three communication skills - reading, writing and speaking - are the basic fundamentals needed to succeed in life. Therefore, writers have unlimited options that they can exploit career wise.Read More »
How often are you checking your contents’ and your blogs’ analytics? And I’m not talking about your general traffic numbers, but a really in-depth look at your numbers. One of the biggest reasons why any blogger should do this regularly, is because it can of huge help for improving their own content. And in this blog post, I want to show you exactly how to use analytics to improve your blog content success.Read More »
A content strategy contains a number of different elements that all combine in a specific way to create a strategy that works. However, one growing element is the use of pop culture to help grow traffic. When you consider the number of people who follow specific films, TV shows or even musicians, it is clear to see why it is so crucial.Read More »
Consider the content on your website and in your blog posts, the product descriptions in your eCommerce store, your lead generation pieces, and your emails. Every word makes an impression on your customers and prospects. Small businesses with remote workers around the world don't have a brick-and-mortar shop. So the face you put forward in your content should represent your company well.Read More »
An essential part of any content creator’s work is content promotion. You need to get your content seen by the people who want to read it, share it and comment on it. You need to keep expanding your audience and developing content with them in mind.Read More »
You probably have more ideas than you know, but when sitting in front of a blank screen, your mind is just as blank. How do those prolific bloggers and content marketers keep the fresh ideas rolling?
Ideas do come to you. But you're not recording them fast enough. The best writers have trained themselves to capture ideas before they're a mere wisp floating away, never to be seen or heard from again.Read More »
Here are two key ways that partnering with another copywriter can help you build your business and your skills.Read More »
Both content marketing and ABM are strategy-driven. The big difference is the focus of the strategy. Let's look at definitions of each.Read More »
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