Blogging and Content Writing

The Evolution of Copywriting

by Patrick Foster May 17, 2017

The Evolution of Copywriting

Throughout history, copywriting has been integral to the success of millions of advertising and marketing campaigns. Here’s how copywriting has evolved, and what today’s copywriters need to bear in mind.

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Why You Need Your Audience to Nod as They Read

by ProWritingAid May 15, 2017

Why You Need Your Audience to Nod as They Read

No matter how brilliant your copy is, if you can't get your readers to nod along as they read, you haven't made that all-important connection yet.

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15 Best Content Marketing Blogs to Follow

by ProWritingAid May 04, 2017

15 Best Content Marketing Blogs to Follow

How do you stay abreast of the latest, greatest information about content marketing? We put together a list of our top 15 content marketing blogs you need to start following.

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What is the Most Important Copywriting Skill to Master?

by Kathy Edens Apr 21, 2017

What is the Most Important Copywriting Skill to Master? There are a lot of essential skills to master if you are going to write effective copy. I don't want to downplay the importance of good writing, proper grammar, thorough research, and SEO optimization, but there is another skill that stands above the rest.

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How to do Copywriting for SEO

by Amir Noghani Mar 20, 2017

How to do Copywriting for SEO

SEO is probably one of the least understood online topics, period. This doesn’t come as a surprise once you understand just how often search engines such as Google adjust and calibrate their ranking algorithm. The biggest challenge content creators then have to face is writing content which not only appeals to the right kind of audience but is also optimized for various search engines. But the moment you realize that content should revolve around people instead of search engines, you will find that SEO copywriting really isn’t that complicated.

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How I Live and Work as an American Expat Writer (and You Can Too)

by Jerry Nelson Mar 03, 2017

How I Live and Work as an American Expat Writer (and You Can Too)

I'm the guy you read about that works from any of the hundreds of sidewalk cafes in Buenos Aires, travels to Uruguay to wander the avenidas, fishes for Piranha in the Amazon, camps in Patagonia, watches the monkeys play in the rainforest and spends the night in Butch Cassidy and the Sundance Kid's cabin in Bariloche.

And then I write about it.

I live the life that thousands of people say they want to live. Someone said if you want to be doing something in life, find someone who is doing it, and then do what they do. I want to peel back the veil and show you what I do.

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Five Reasons Why Your E-book Isn’t as Successful as Your Competitor’s

by Rob Davis Feb 24, 2017

Five Reasons Why Your E-book Isn’t as Successful as Your Competitor’s

After spending months on research and writing, you’ve finally published your first e-book. You know you’re offering the best knowledge and expertise, and your book includes unique insights that your readers won’t find anywhere else.

Yet it’s your competitor’s e-book that’s selling like hotcakes. People are buying and reviewing theirs, but only a handful are even aware that yours exists.

What could possibly have gone wrong?

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How to Use Social Media to Get Freelance Writing Jobs

by Eva Wislow Feb 22, 2017

How to Use Social Media to Get Freelance Writing Jobs

Are you using social media platforms to promote yourself as a writer? Believe it or not, proper social media activity can get you the job you’re after.

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Why All Copywriters Need Excellent EQ

by Kathy Edens Feb 22, 2017

Why All Copywriters Need Excellent EQ

EQ (emotional intelligence) is your ability to identify emotions you’re feeling, understand them, use appropriate means of expressing them, and manage your emotional responses in positive, effective ways. Those with high EQ communicate better with others, manage conflicts better, have better relationships, and can empathize with another person—exactly what copywriters do.

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10 Reasons to Stay Home & Write This Valentine’s Day

by ProWritingAid Feb 13, 2017

10 Reasons to Stay Home & Write This Valentine’s Day

Expectations are high. Chocolates and flowers. Jewelry and trinkets. Will this be the year?

It’s Valentine’s Day.

Or as Bridget Jones says:

“Oh God. Valentine's Day tomorrow. Why? Why? Why is the entire world geared to make people not involved in romance feel stupid when everyone knows romance does not work anyway. Look at the royal family. Look at Mum and Dad.” ― Helen Fielding, Bridget Jones's Diary

Here are a few reasons why you should stay home and write this Valentine’s Day.

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The Worst Blogging Advice We’ve Ever Heard

by Kathy Edens Jan 30, 2017

The Worst Blogging Advice We’ve Ever Heard

I Googled “blogging advice” and found 16,400,000 results in 0.49 seconds. Wow. That’s a lot to take in. Perhaps the better way to start is to talk about what not to do.

Here’s a compilation of the worst blogging advice we’ve ever heard.

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Copywriting Skills You Need to Conquer

by Kathy Edens Jan 16, 2017

Copywriting Skills You Need to Conquer

Whether you’re just starting out in copywriting or are a seasoned pro, the tips in this article will help you ramp up your skills set and become more attractive to clients looking for content.

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Editors Answer: What Editing Issues Fast Track Writing Submissions To The Reject Pile?

by Susan Maccarelli Jan 16, 2017

Editors Answer: What Editing Issues Fast Track Writing Submissions To The Reject Pile?

No one likes to get a writing rejection from an editor. Whether you move on and forget the experience in five minutes or dwell on it for 5 weeks, it would be nice to know WHY an editor decided not to use your article.

When we asked editors what makes them send a writing submission straight to the reject pile without passing GO, they shared these key reasons.

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Why Guest Blogging Should be Part of Your Strategy

by ProWritingAid Jan 04, 2017

Why Guest Blogging Should be Part of Your Strategy

If you’re a blogger or a content creator, there’s one sure-fire way to give your name and your content further reach. That’s through guest blogging on similar or complementary blogs.

You may think I have a hard enough time writing all the posts I need for my blog, but guest blogging is one of the best strategies for growing your own blog’s readership.

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How to Juggle Styles and Write for Different Audiences

by Kelly Smith Dec 12, 2016

How to Juggle Styles and Write for Different Audiences

Writing for a living can often mean that you have to take jobs outside of your natural writing style. While in-depth reports on current affairs might be your forte, you could feel stumped if you find yourself writing for a ‘click-bait’ style site that wants you to focus on pop culture. If you’re used to writing conversational-type pieces, creating an instructional eBook may feel a bit awkward for you. While each writer has a preferred style and a voice, you need to be able to code-switch to meet the needs of your audience.

Before you begin writing, you need to know who you’re going to be writing for. Do a bit of demographic research, and identify a goal. Are you trying to inform stay-at-home moms? Are you trying to sell something to young-adult men? Defining your target audience and a goal or intent will help you decide on the voice that you need to tap into to address them appropriately.

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Get Paid to Write: 9 Sites Looking for Submissions Now

by Mary Walton Dec 05, 2016

Get Paid to Write: 9 Sites Looking for Submissions Now

It feels as though getting started as a writer is impossible. With so many people asking for your services for free, how will you ever make a living with your skills? Thanks to the internet, there is a way. There's plenty of people out there who need writers and are willing to pay. Here's nine sites where you can find them and start making some cash.

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Humor Sells – How to Add it into Your Blog

by Zoe Anderson Nov 28, 2016

Humor Sells – How to Add it into Your Blog

It's said that laughter is the best medicine. It's also an important and useful tool for building an audience for your blog. Writing with humor will improve your writing and is more likely to attract readers.

There's a fine line between being funny and being offensive. The first will make people more likely to share your blog with their friends and visit your site again in the future, while the second will upset your audience and drive them away. Know the audience you are writing for, and know what lines should not be crossed.

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2017 Content Marketing Trends You Need to Know

by Kathy Edens Nov 21, 2016

2017 Content Marketing Trends You Need to Know

The good news for copywriters is that content is still king. The bad news is that only the really good stuff will sell.

In the past, the low barrier to entry for copywriters created a glut of writers hanging out their shingles. Companies are now beginning to realize, however, that all content is not created equal. Their audience is tired of the hype and the fluff. Readers expect value in exchange for their time spent reading your content. If they don’t find value, they’ll turn elsewhere.

We’ve pulled together a few predictions on trends that will rule content in 2017. Like most predictions, take what you need and discard the rest.

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Writing for a British Audience

by Heather Baker Nov 16, 2016

Writing for a British Audience

As someone who lives and runs a business in the UK and has travelled extensively in the US, I can tell you from first-hand experience that there’s a world of difference between the way Americans and Britons do things.

And I’m not just talking about the fact that we drive on the ‘wrong’ side of the road (though, you know, obviously remember that if you decide to visit).

There’s the whole ‘s’ versus ‘z’ argument, the fact that we prefer spelling colour with a ‘u’ and grey with an ‘e’. And of course, let’s not forget about our penchant for the imperial system.

Grammar and measurements aside though, when it comes to marketing across the pond the differences are both vast and nuanced. We’re all speaking English, but that doesn’t mean it’s the same language.

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Infographic: 13 Grammar Mistakes Beautiful People Don't Make

by Rachael Lui Oct 07, 2016

Infographic: 13 Grammar Mistakes Beautiful People Don't Make

With social media and messaging apps being used daily, grammar and writing skills have taken a back seat.

These errors are transferring into resumes, emails, articles and anything you could possibly imagine. However,considering that what you write is a direct reflection on you, you do not want to come across as lazy, unintelligent or even worse, unattractive.

The question is: How can you avoid making grammar mistakes that you don’t know you’re making in the first place?

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