Blogging and Content Writing

Content Marketing vs. Account-Based Marketing: Which is Better?

by Kathy Edens Jul 28, 2017

Content Marketing vs. Account-Based Marketing: Which is Better?

Both content marketing and ABM are strategy-driven. The big difference is the focus of the strategy. Let's look at definitions of each.

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7 Writing Opportunities You May Have Overlooked

by Heather Robson Jul 18, 2017

7 Writing Opportunities You May Have Overlooked

You can be a writer without being a starving artist. In fact, plenty of writers make a healthy living from their craft. Some even crest six figures.

If writing a best-selling novel is your secret (or not-so-secret) hope or your favorite fantasy is about being invited to read your poetry at esteemed universities, you can fund those dreams using what you already know and love… writing.

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7 Things You are Probably Doing that Make Your Copywriting Suck

by Kathy Edens Jul 14, 2017

7 Things You are Probably Doing that Make Your Copywriting Suck

Copy has different purposes: direct response (you want readers to act/purchase) or educational (providing the information they need to decide). Regardless of your purpose, writing great copy takes finesse and skill.

If you want to nail your copy every time, stay away from these 7 deadly copywriting sins.

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How Blogging Can Help You Get Better at What You Love

by Kamil Riaz Kara Jul 14, 2017

How Blogging Can Help You Get Better at What You Love

When the concept of blogging first emerged, becoming a professional writer in glorified online journals to make money wasn’t the goal.

The blogging community has significantly evolved as people write, not for one, but many different reasons. There is a wide range of niches available to choose from – business, fashion, food, lifestyle, entertainment and many more.

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Blogging Analytics: What You Need to Know

by Kathy Edens Jun 28, 2017

Blogging Analytics: What You Need to Know

Whether you write for yourself or you're a hired gun, you need to answer a basic question: is your blog successful? The only way to determine success is to measure your blog's results, and to do that you need Google Analytics.

Since there are dozens or more posts out there on how to use Google Analytics, let's focus on what exactly you need to measure to determine how successful your blog is. Let's face it, you could spend a month analyzing the various metrics from Google, but you really only need a few. We will peel back the many layers and show you the 6 key blogging analytics you need to track.

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How to Take Advantage of the 7 Deadly Sins When You're Copywriting

by Kathy Edens Jun 26, 2017

How to Take Advantage of the 7 Deadly Sins When You're Copywriting

Here's how to use the 7 Deadly Sins like an angel to present your product or service in its best possible light. Master these tips and they'll be eating out of your hand.

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Me Write Pretty One Day: Why Purple Prose Kills the Clarity of Your Content

by Kathy Edens Jun 19, 2017

Me Write Pretty One Day: Why Purple Prose Kills the Clarity of Your Content

Great content needs to be more than just "pretty". It needs depth and insight. It needs to avoid purple prose not like the plague, but because it is the plague.

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Why You Need an Editorial Calendar for Content Marketing

by Kathy Edens Jun 07, 2017

Why You Need an Editorial Calendar for Content Marketing

Do you regularly create great content for your target audience? Let's have a show of hands: how many of you use an editorial calendar to organize your content?

Not everyone uses an editorial calendar, and if you're one, you're making life more difficult than need be.

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The Evolution of Copywriting

by Patrick Foster May 17, 2017

The Evolution of Copywriting

Throughout history, copywriting has been integral to the success of millions of advertising and marketing campaigns. Here’s how copywriting has evolved, and what today’s copywriters need to bear in mind.

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Why You Need Your Audience to Nod as They Read

by ProWritingAid May 15, 2017

Why You Need Your Audience to Nod as They Read

No matter how brilliant your copy is, if you can't get your readers to nod along as they read, you haven't made that all-important connection yet.

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15 Best Content Marketing Blogs to Follow

by ProWritingAid May 04, 2017

15 Best Content Marketing Blogs to Follow

How do you stay abreast of the latest, greatest information about content marketing? We put together a list of our top 15 content marketing blogs you need to start following.

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What is the Most Important Copywriting Skill to Master?

by Kathy Edens Apr 21, 2017

What is the Most Important Copywriting Skill to Master? There are a lot of essential skills to master if you are going to write effective copy. I don't want to downplay the importance of good writing, proper grammar, thorough research, and SEO optimization, but there is another skill that stands above the rest.

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How to do Copywriting for SEO

by Amir Noghani Mar 20, 2017

How to do Copywriting for SEO

SEO is probably one of the least understood online topics, period. This doesn’t come as a surprise once you understand just how often search engines such as Google adjust and calibrate their ranking algorithm. The biggest challenge content creators then have to face is writing content which not only appeals to the right kind of audience but is also optimized for various search engines. But the moment you realize that content should revolve around people instead of search engines, you will find that SEO copywriting really isn’t that complicated.

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How I Live and Work as an American Expat Writer (and You Can Too)

by Jerry Nelson Mar 03, 2017

How I Live and Work as an American Expat Writer (and You Can Too)

I'm the guy you read about that works from any of the hundreds of sidewalk cafes in Buenos Aires, travels to Uruguay to wander the avenidas, fishes for Piranha in the Amazon, camps in Patagonia, watches the monkeys play in the rainforest and spends the night in Butch Cassidy and the Sundance Kid's cabin in Bariloche.

And then I write about it.

I live the life that thousands of people say they want to live. Someone said if you want to be doing something in life, find someone who is doing it, and then do what they do. I want to peel back the veil and show you what I do.

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Five Reasons Why Your E-book Isn’t as Successful as Your Competitor’s

by Rob Davis Feb 24, 2017

Five Reasons Why Your E-book Isn’t as Successful as Your Competitor’s

After spending months on research and writing, you’ve finally published your first e-book. You know you’re offering the best knowledge and expertise, and your book includes unique insights that your readers won’t find anywhere else.

Yet it’s your competitor’s e-book that’s selling like hotcakes. People are buying and reviewing theirs, but only a handful are even aware that yours exists.

What could possibly have gone wrong?

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How to Use Social Media to Get Freelance Writing Jobs

by Eva Wislow Feb 22, 2017

How to Use Social Media to Get Freelance Writing Jobs

Are you using social media platforms to promote yourself as a writer? Believe it or not, proper social media activity can get you the job you’re after.

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Why All Copywriters Need Excellent EQ

by Kathy Edens Feb 22, 2017

Why All Copywriters Need Excellent EQ

EQ (emotional intelligence) is your ability to identify emotions you’re feeling, understand them, use appropriate means of expressing them, and manage your emotional responses in positive, effective ways. Those with high EQ communicate better with others, manage conflicts better, have better relationships, and can empathize with another person—exactly what copywriters do.

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10 Reasons to Stay Home & Write This Valentine’s Day

by ProWritingAid Feb 13, 2017

10 Reasons to Stay Home & Write This Valentine’s Day

Expectations are high. Chocolates and flowers. Jewelry and trinkets. Will this be the year?

It’s Valentine’s Day.

Or as Bridget Jones says:

“Oh God. Valentine's Day tomorrow. Why? Why? Why is the entire world geared to make people not involved in romance feel stupid when everyone knows romance does not work anyway. Look at the royal family. Look at Mum and Dad.” ― Helen Fielding, Bridget Jones's Diary

Here are a few reasons why you should stay home and write this Valentine’s Day.

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The Worst Blogging Advice We’ve Ever Heard

by Kathy Edens Jan 30, 2017

The Worst Blogging Advice We’ve Ever Heard

I Googled “blogging advice” and found 16,400,000 results in 0.49 seconds. Wow. That’s a lot to take in. Perhaps the better way to start is to talk about what not to do.

Here’s a compilation of the worst blogging advice we’ve ever heard.

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Copywriting Skills You Need to Conquer

by Kathy Edens Jan 16, 2017

Copywriting Skills You Need to Conquer

Whether you’re just starting out in copywriting or are a seasoned pro, the tips in this article will help you ramp up your skills set and become more attractive to clients looking for content.

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