Blogging and Content Writing
Throughout history, copywriting has been integral to the success of millions of advertising and marketing campaigns. Here’s how copywriting has evolved, and what today’s copywriters need to bear in mind.Read More »
How do you stay abreast of the latest, greatest information about content marketing? We put together a list of our top 15 content marketing blogs you need to start following.Read More »
There are a lot of essential skills to master if you are going to write effective copy. I don't want to downplay the importance of good writing, proper grammar, thorough research, and SEO optimization, but there is another skill that stands above the rest.Read More »
SEO is probably one of the least understood online topics, period. This doesn’t come as a surprise once you understand just how often search engines such as Google adjust and calibrate their ranking algorithm. The biggest challenge content creators then have to face is writing content which not only appeals to the right kind of audience but is also optimized for various search engines. But the moment you realize that content should revolve around people instead of search engines, you will find that SEO copywriting really isn’t that complicated.Read More »
I'm the guy you read about that works from any of the hundreds of sidewalk cafes in Buenos Aires, travels to Uruguay to wander the avenidas, fishes for Piranha in the Amazon, camps in Patagonia, watches the monkeys play in the rainforest and spends the night in Butch Cassidy and the Sundance Kid's cabin in Bariloche.
And then I write about it.
I live the life that thousands of people say they want to live. Someone said if you want to be doing something in life, find someone who is doing it, and then do what they do. I want to peel back the veil and show you what I do.Read More »
After spending months on research and writing, you’ve finally published your first e-book. You know you’re offering the best knowledge and expertise, and your book includes unique insights that your readers won’t find anywhere else.
Yet it’s your competitor’s e-book that’s selling like hotcakes. People are buying and reviewing theirs, but only a handful are even aware that yours exists.
What could possibly have gone wrong?Read More »
Are you using social media platforms to promote yourself as a writer? Believe it or not, proper social media activity can get you the job you’re after.Read More »
EQ (emotional intelligence) is your ability to identify emotions you’re feeling, understand them, use appropriate means of expressing them, and manage your emotional responses in positive, effective ways. Those with high EQ communicate better with others, manage conflicts better, have better relationships, and can empathize with another person—exactly what copywriters do.Read More »
Expectations are high. Chocolates and flowers. Jewelry and trinkets. Will this be the year?
It’s Valentine’s Day.
Or as Bridget Jones says:
“Oh God. Valentine's Day tomorrow. Why? Why? Why is the entire world geared to make people not involved in romance feel stupid when everyone knows romance does not work anyway. Look at the royal family. Look at Mum and Dad.” ― Helen Fielding, Bridget Jones's Diary
Here are a few reasons why you should stay home and write this Valentine’s Day.Read More »
I Googled “blogging advice” and found 16,400,000 results in 0.49 seconds. Wow. That’s a lot to take in. Perhaps the better way to start is to talk about what not to do.
Here’s a compilation of the worst blogging advice we’ve ever heard.Read More »
No one likes to get a writing rejection from an editor. Whether you move on and forget the experience in five minutes or dwell on it for 5 weeks, it would be nice to know WHY an editor decided not to use your article.
When we asked editors what makes them send a writing submission straight to the reject pile without passing GO, they shared these key reasons.Read More »
If you’re a blogger or a content creator, there’s one sure-fire way to give your name and your content further reach. That’s through guest blogging on similar or complementary blogs.
You may think I have a hard enough time writing all the posts I need for my blog, but guest blogging is one of the best strategies for growing your own blog’s readership.Read More »
Writing for a living can often mean that you have to take jobs outside of your natural writing style. While in-depth reports on current affairs might be your forte, you could feel stumped if you find yourself writing for a ‘click-bait’ style site that wants you to focus on pop culture. If you’re used to writing conversational-type pieces, creating an instructional eBook may feel a bit awkward for you. While each writer has a preferred style and a voice, you need to be able to code-switch to meet the needs of your audience.
Before you begin writing, you need to know who you’re going to be writing for. Do a bit of demographic research, and identify a goal. Are you trying to inform stay-at-home moms? Are you trying to sell something to young-adult men? Defining your target audience and a goal or intent will help you decide on the voice that you need to tap into to address them appropriately.Read More »
It feels as though getting started as a writer is impossible. With so many people asking for your services for free, how will you ever make a living with your skills? Thanks to the internet, there is a way. There's plenty of people out there who need writers and are willing to pay. Here's nine sites where you can find them and start making some cash.Read More »
It's said that laughter is the best medicine. It's also an important and useful tool for building an audience for your blog. Writing with humor will improve your writing and is more likely to attract readers.
There's a fine line between being funny and being offensive. The first will make people more likely to share your blog with their friends and visit your site again in the future, while the second will upset your audience and drive them away. Know the audience you are writing for, and know what lines should not be crossed.Read More »
The good news for copywriters is that content is still king. The bad news is that only the really good stuff will sell.
In the past, the low barrier to entry for copywriters created a glut of writers hanging out their shingles. Companies are now beginning to realize, however, that all content is not created equal. Their audience is tired of the hype and the fluff. Readers expect value in exchange for their time spent reading your content. If they don’t find value, they’ll turn elsewhere.
We’ve pulled together a few predictions on trends that will rule content in 2017. Like most predictions, take what you need and discard the rest.Read More »
As someone who lives and runs a business in the UK and has travelled extensively in the US, I can tell you from first-hand experience that there’s a world of difference between the way Americans and Britons do things.
And I’m not just talking about the fact that we drive on the ‘wrong’ side of the road (though, you know, obviously remember that if you decide to visit).
There’s the whole ‘s’ versus ‘z’ argument, the fact that we prefer spelling colour with a ‘u’ and grey with an ‘e’. And of course, let’s not forget about our penchant for the imperial system.
Grammar and measurements aside though, when it comes to marketing across the pond the differences are both vast and nuanced. We’re all speaking English, but that doesn’t mean it’s the same language.Read More »
With social media and messaging apps being used daily, grammar and writing skills have taken a back seat.
These errors are transferring into resumes, emails, articles and anything you could possibly imagine. However,considering that what you write is a direct reflection on you, you do not want to come across as lazy, unintelligent or even worse, unattractive.
The question is: How can you avoid making grammar mistakes that you don’t know you’re making in the first place?Read More »
Search in Blog
- List of Cliches
- 10 Free Writing Apps and Tools
- 10 Websites to Help Improve Your Grammar
- 3 Common Pitfalls that can Ruin Your Writing Momentum
- Editors Answer: What Editing Issues Fast Track Writing Submissions To The Reject Pile?
- "Which" or "That": Know When to Use Each
- How to use Active Reading to Become a Better Writer
- 15 Productivity Apps to Help Keep Your Writing Goals on Track
- The 10 Best Facebook Groups for Writers
- Have You Written Your Story's 'Mirror Moment' Yet?
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