Blogging and Content Writing

Why You Need to Master Storytelling to Become a Great Copywriter

by Kathy Edens Sep 21, 2017

Why You Need to Master Storytelling to Become a Great Copywriter

Good stories move people to action. They create sympathy, which opens up wallets for donations. Or a good story can start a revolution. At the least, a good story is memorable and influences your readers enough to sell. Just like a great fiction story, when you use a story in your content, you're actually putting your reader in the driver's seat so they can envision themselves having/using your product or service.

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5 Foolproof Techniques to Achieve Perfect Website Headlines

by Erin Scott Sep 21, 2017

5 Foolproof Techniques to Achieve Perfect Website Headlines

Compose your perfect headline by using these five techniques. Learn these guidelines, and you won’t struggle with your headlines again.

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2 Myths About Writing Fiction: Debunked!

by Kathy Edens Sep 21, 2017

2 Myths About Writing Fiction: Debunked!

When writer Kathy Edens joined her local writing group, she was confronted with two common myths about writers. She is here to set the record straight!

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5 Great Career Options for Writers

by Charles Ebert Sep 18, 2017

5 Great Career Options for Writers

If you’ve perfected your writing skills, you can get yourself a number of employment and freelancing opportunities. The three communication skills - reading, writing and speaking - are the basic fundamentals needed to succeed in life. Therefore, writers have unlimited options that they can exploit career wise.

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How Analyzing Your Blog Content Can Boost Your Writing

by Lilach Bullock Sep 18, 2017

How Analyzing Your Blog Content Can Boost Your Writing

How often are you checking your contents’ and your blogs’ analytics? And I’m not talking about your general traffic numbers, but a really in-depth look at your numbers. One of the biggest reasons why any blogger should do this regularly, is because it can of huge help for improving their own content. And in this blog post, I want to show you exactly how to use analytics to improve your blog content success.

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Pop Culture Can Take Your Content to the Next Level

by Kerry Pierse Sep 08, 2017

Pop Culture Can Take Your Content to the Next Level

A content strategy contains a number of different elements that all combine in a specific way to create a strategy that works. However, one growing element is the use of pop culture to help grow traffic. When you consider the number of people who follow specific films, TV shows or even musicians, it is clear to see why it is so crucial.

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Is Your Sloppy Content Turning Customers Away?

by Kathy Edens Aug 09, 2017

Is Your Sloppy Content Turning Customers Away?

Consider the content on your website and in your blog posts, the product descriptions in your eCommerce store, your lead generation pieces, and your emails. Every word makes an impression on your customers and prospects. Small businesses with remote workers around the world don't have a brick-and-mortar shop. So the face you put forward in your content should represent your company well.

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7 Tools to Promote Your Content and Grow Your Audience

by Sophia Mest Aug 09, 2017

7 Tools to Promote Your Content and Grow Your Audience

An essential part of any content creator’s work is content promotion. You need to get your content seen by the people who want to read it, share it and comment on it. You need to keep expanding your audience and developing content with them in mind.

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How to Generate Infinite Ideas for Your Content/Blog

by Kathy Edens Aug 02, 2017

How to Generate Infinite Ideas for Your Content/Blog

You probably have more ideas than you know, but when sitting in front of a blank screen, your mind is just as blank. How do those prolific bloggers and content marketers keep the fresh ideas rolling?

Ideas do come to you. But you're not recording them fast enough. The best writers have trained themselves to capture ideas before they're a mere wisp floating away, never to be seen or heard from again.

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Affiliate Income for Dummies (And Clever People)

by Iain Rob Wright Aug 02, 2017

Affiliate Income for Dummies (And Clever People)

Are you a writer? Do you want to supplement your income? The first question you should ask yourself is: Am I currently recommending something to colleagues/fans/friends and not getting paid for it?

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How and Why to Partner with Other Copywriters

by ProWritingAid Aug 01, 2017

How and Why to Partner with Other Copywriters

Here are two key ways that partnering with another copywriter can help you build your business and your skills.

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Content Marketing vs. Account-Based Marketing: Which is Better?

by Kathy Edens Jul 28, 2017

Content Marketing vs. Account-Based Marketing: Which is Better?

Both content marketing and ABM are strategy-driven. The big difference is the focus of the strategy. Let's look at definitions of each.

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7 Writing Opportunities You May Have Overlooked

by Heather Robson Jul 18, 2017

7 Writing Opportunities You May Have Overlooked

You can be a writer without being a starving artist. In fact, plenty of writers make a healthy living from their craft. Some even crest six figures.

If writing a best-selling novel is your secret (or not-so-secret) hope or your favorite fantasy is about being invited to read your poetry at esteemed universities, you can fund those dreams using what you already know and love… writing.

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7 Things You are Probably Doing that Make Your Copywriting Suck

by Kathy Edens Jul 14, 2017

7 Things You are Probably Doing that Make Your Copywriting Suck

Copy has different purposes: direct response (you want readers to act/purchase) or educational (providing the information they need to decide). Regardless of your purpose, writing great copy takes finesse and skill.

If you want to nail your copy every time, stay away from these 7 deadly copywriting sins.

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How Blogging Can Help You Get Better at What You Love

by Kamil Riaz Kara Jul 14, 2017

How Blogging Can Help You Get Better at What You Love

When the concept of blogging first emerged, becoming a professional writer in glorified online journals to make money wasn’t the goal.

The blogging community has significantly evolved as people write, not for one, but many different reasons. There is a wide range of niches available to choose from – business, fashion, food, lifestyle, entertainment and many more.

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Blogging Analytics: What You Need to Know

by Kathy Edens Jun 28, 2017

Blogging Analytics: What You Need to Know

Whether you write for yourself or you're a hired gun, you need to answer a basic question: is your blog successful? The only way to determine success is to measure your blog's results, and to do that you need Google Analytics.

Since there are dozens or more posts out there on how to use Google Analytics, let's focus on what exactly you need to measure to determine how successful your blog is. Let's face it, you could spend a month analyzing the various metrics from Google, but you really only need a few. We will peel back the many layers and show you the 6 key blogging analytics you need to track.

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How to Take Advantage of the 7 Deadly Sins When You're Copywriting

by Kathy Edens Jun 26, 2017

How to Take Advantage of the 7 Deadly Sins When You're Copywriting

Here's how to use the 7 Deadly Sins like an angel to present your product or service in its best possible light. Master these tips and they'll be eating out of your hand.

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Me Write Pretty One Day: Why Purple Prose Kills the Clarity of Your Content

by Kathy Edens Jun 19, 2017

Me Write Pretty One Day: Why Purple Prose Kills the Clarity of Your Content

Great content needs to be more than just "pretty". It needs depth and insight. It needs to avoid purple prose not like the plague, but because it is the plague.

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Why You Need an Editorial Calendar for Content Marketing

by Kathy Edens Jun 07, 2017

Why You Need an Editorial Calendar for Content Marketing

Do you regularly create great content for your target audience? Let's have a show of hands: how many of you use an editorial calendar to organize your content?

Not everyone uses an editorial calendar, and if you're one, you're making life more difficult than need be.

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The Evolution of Copywriting

by Patrick Foster May 17, 2017

The Evolution of Copywriting

Throughout history, copywriting has been integral to the success of millions of advertising and marketing campaigns. Here’s how copywriting has evolved, and what today’s copywriters need to bear in mind.

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