As someone who lives and runs a business in the UK and has travelled extensively in the US, I can tell you from first-hand experience that there’s a world of difference between the way Americans and Britons do things. And I’m not just talking about the fact that we drive on the ‘wrong’ side of the road (though, you know, obviously remember that if you decide to visit). There’s the whole ‘s’ versus ‘z’ argument, the fact that we prefer spelling colour with a ‘u’ and grey with an ‘e’. And of course, let’s not forget about our penchant for the imperial system. Grammar and measurements aside though, when it comes to marketing across the pond the differences are both vast and nuanced. We’re all speaking English, but that doesn’t mean it’s the same language.