Web-based promotion has become just as important for writers as producing content. You can write the most suspenseful novel, the most scathing political blog, or the most comprehensive report, but unless you find a way to get it out there, your words will go unread. Social media makes up an estimated 30% of web traffic and offers a huge array of promotional opportunities. Most writers, however, don’t even scratch the surface. There are so many factors that increase the visibility of SEO-oriented content and it’s important to master the basics. Here are 3 crucial tricks to drive up web traffic and increase your audience.