Articles by Kathy Edens

Kathy Edens is a blogger, a ghost writer, and content master who loves writing about anything and everything. Check out her book The Novel-Writing Training Plan: 17 Steps to Get Your Ideas in Shape for the Marathon of Writing or contact her at www.kathy-edens.com.

Getting Ready for NaNoWriMo: Planners vs. Pants-ers

by Kathy Edens Oct 24, 2017

Getting Ready for NaNoWriMo: Planners vs. Pants-ers

I set out on a quest to find if this world has more planners or pants-ers. Alas, there is no definitive answer, at least on the internet. I did, however, determine that most writing instructors ask their students who is a planner and who is a pants-er. This informal poll-taking reports about 50/50.

So, whether you're a planner or a pants-er, you're in good company. How do we know? Here are some famous authors who plan and those who fly by the seat of their pants.

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Why Content Writers Should Publish on Medium

by Kathy Edens Oct 21, 2017

Why Content Writers Should Publish on Medium

Medium levels the playing field for writers. It gives a voice to individuals who have something interesting or important to say. Even if you don't have thousands of followers or your own popular blog, you can still get promoted to the masses. Medium rewards content on quality, not on who or how famous the author is. And the reward for content writers is amplification: thousands of people viewing, reading, and reacting to their articles.

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Grammar Rules You Should Ignore

by Kathy Edens Oct 20, 2017

Grammar Rules You Should Ignore

Some rules were made to be broken, right? There are a few grammar rules that don't hold water in today's world of tweets and conversational writing styles. Since the focus of most writing on the web is to get your reader's attention, writing in a relaxed voice is common…and necessary.

Here are 6 grammar rules you should ignore when writing for the internet masses.

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Writing App Reviews: A Comparison of the Best

by Kathy Edens Oct 17, 2017

Writing App Reviews: A Comparison of the Best

Here at ProWritingAid, we're geekily interested in writing tech, almost obsessively. And in honor of the upcoming NaNoWriMo, we thought we'd do a roundup of the apps we've reviewed over the years. Links to our full reviews are throughout.

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Why You Should Create Your Own Genre

by Kathy Edens Oct 09, 2017

Why You Should Create Your Own Genre

Are you trying to fit into a genre or sub-genre because it's popular right now? That's like trying to fit into a political party when your philosophy is somewhere in the middle. It's hard to find the right fit in either party, right?

Maybe it's time you created your own sub-genre or genre. Look at what Bridget Jones's Diary did for chick lit. And what The Hunger Games did for YA dystopian. And I'm still not sure how to categorize Jodi Picoult's novels. If you look up the genres of her books, you'll find "Genre: Fiction + Literature; Sub-Genre: Literary or Contemporary." Huh? Nonetheless, she's created her own space on the best seller list.

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How to Create a Nemesis Like The Joker

by Kathy Edens Oct 06, 2017

How to Create a Nemesis Like The Joker

Think of some of the great nemesis pairs in fiction: Harry Potter and Voldemort, Katniss Everdeen and President Snow, Professor Xavier and Magneto, Superman and Lex Luthor… But there's none better than Batman and The Joker.

The Joker is responsible for numerous tragedies in Batman's life like paralyzing Batgirl and murdering Robin. He's such a popular character that he's ranked 8th on the list of Greatest Comic Book Characters of All Time. One reason he's the perfect nemesis is The Joker is the complete and utter opposite of Batman: he's savage, violent, unpredictable, and will do anything because he has no respect for human life. As Michael Caine said in Dark Knight, The Joker "just wants to see the world burn."

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How to Use Copywriting Techniques to Get What You Want

by Kathy Edens Oct 04, 2017

How to Use Copywriting Techniques to Get What You Want

What's the best "extra" you get from being a experienced copywriter? How about using your persuasive writing skills to help you convince people to give you what you want?

Let me share an example. A copywriter I know, we'll call her Amy, bought expensive new luggage before her trip to Europe this past summer. When she finally got back on American soil two weeks later, she was devastated when her luggage came rolling off the carousel—crushed and torn.

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Writing App Reviews… Beemgee

by Kathy Edens Sep 27, 2017

Writing App Reviews… Beemgee

Everyone at ProWritingAid loves tech that helps us write better, faster, easier, etc. It's one reasons we get up every morning. When we stumbled across Beemgee and their amazing writing tool, we asked Kathy Edens to check it out for us.

Let's take a closer look at the Beemgee novel outlining and storytelling tool to see how it can help you develop compelling characters and an engaging plot.

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How to Use Satire Like Mark Twain

by Kathy Edens Sep 21, 2017

How to Use Satire Like Mark Twain

Writers who use satire to get their point across do so by wielding humor, wit, irony, or sarcasm. They expose an individual or society for its weaknesses, corruption, hypocrisy, or foolishness. And no one does it better than Mark Twain.

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Why You Need to Master Storytelling to Become a Great Copywriter

by Kathy Edens Sep 21, 2017

Why You Need to Master Storytelling to Become a Great Copywriter

Good stories move people to action. They create sympathy, which opens up wallets for donations. Or a good story can start a revolution. At the least, a good story is memorable and influences your readers enough to sell. Just like a great fiction story, when you use a story in your content, you're actually putting your reader in the driver's seat so they can envision themselves having/using your product or service.

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Why You Need to Break Up With Your Muse

by Kathy Edens Sep 21, 2017

Why You Need to Break Up With Your Muse

Writing isn't magic. There's no fairy godmother called "Muse" who comes to you and waves her magic pen to fill your head with ideas and words. It's hard work, and you must sit in front of the computer or grab pen and paper and get your work done.

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2 Myths About Writing Fiction: Debunked!

by Kathy Edens Sep 21, 2017

2 Myths About Writing Fiction: Debunked!

When writer Kathy Edens joined her local writing group, she was confronted with two common myths about writers. She is here to set the record straight!

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How to Write an Allegory Like George Orwell

by Kathy Edens Sep 18, 2017

How to Write an Allegory Like George Orwell

An allegory is a story that evokes two separate meanings. The first meaning is the story's surface, like characters and plot, the stuff that goes into every story. But at a much deeper level, an allegory has a symbolic, heavy meaning.

What allegories come to mind? Maybe The Lord of the Flies; The Lion, the Witch, and the Wardrobe; Moby Dick; or Pilgrim's Progress?

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Is Your Sloppy Content Turning Customers Away?

by Kathy Edens Aug 09, 2017

Is Your Sloppy Content Turning Customers Away?

Consider the content on your website and in your blog posts, the product descriptions in your eCommerce store, your lead generation pieces, and your emails. Every word makes an impression on your customers and prospects. Small businesses with remote workers around the world don't have a brick-and-mortar shop. So the face you put forward in your content should represent your company well.

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How to Create a CV like Elon Musk's for Your Protagonist

by Kathy Edens Aug 02, 2017

How to Create a CV like Elon Musk's for Your Protagonist

A CV is a tool to capture all of your thoughts about your main character and keep track of the many idiosyncrasies and character traits. Just as important, it helps you capture and record the intertwined relationships of all the characters in your novel. Especially if you use several points of view or have multiple main characters, you need to capture them each distinctly.

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How to Create an Anti-Hero Like Homer Simpson

by Kathy Edens Aug 02, 2017

How to Create an Anti-Hero Like Homer Simpson

Homer Simpson has only one focus in this world: himself. He has some pretty unlikable characteristics, I'm sure everyone can agree. Why do we love to hate Homer and hate to love him so much? Because he's a well-done anti-hero, that's why.

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How to Generate Infinite Ideas for Your Content/Blog

by Kathy Edens Aug 02, 2017

How to Generate Infinite Ideas for Your Content/Blog

You probably have more ideas than you know, but when sitting in front of a blank screen, your mind is just as blank. How do those prolific bloggers and content marketers keep the fresh ideas rolling?

Ideas do come to you. But you're not recording them fast enough. The best writers have trained themselves to capture ideas before they're a mere wisp floating away, never to be seen or heard from again.

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Why We're on the Fence About Writing What You Know

by Kathy Edens Aug 02, 2017

Why We're on the Fence About Writing What You Know

"Write what you know" has been around forever. Some attribute it to Mark Twain and others to Hemingway. Regardless of who came up with this entreaty, my writing would be middle-class, ho-hum if I had to stick with only writing what I've experienced. Isn't that what research is for, right?

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Content Marketing vs. Account-Based Marketing: Which is Better?

by Kathy Edens Jul 28, 2017

Content Marketing vs. Account-Based Marketing: Which is Better?

Both content marketing and ABM are strategy-driven. The big difference is the focus of the strategy. Let's look at definitions of each.

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7 Things You are Probably Doing that Make Your Copywriting Suck

by Kathy Edens Jul 14, 2017

7 Things You are Probably Doing that Make Your Copywriting Suck

Copy has different purposes: direct response (you want readers to act/purchase) or educational (providing the information they need to decide). Regardless of your purpose, writing great copy takes finesse and skill.

If you want to nail your copy every time, stay away from these 7 deadly copywriting sins.

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