Articles by Kathy Edens

Kathy Edens is a blogger, a ghost writer, and content master who loves writing about anything and everything. Check out her book The Novel-Writing Training Plan: 17 Steps to Get Your Ideas in Shape for the Marathon of Writing or contact her at www.kathy-edens.com.

Counterintuitive Advice for Engaging Your Target Audience

by Kathy Edens Nov 22, 2017

Counterintuitive Advice for Engaging Your Target Audience

Not everything about audience building is as cut and dried as the experts would like you to believe. In fact, here's decidedly counterintuitive advice for engaging your target audience.

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Why You Don't Need an Author Platform to Publish Your Book

by Kathy Edens Nov 20, 2017

Why You Don't Need an Author Platform to Publish Your Book

Having an author platform will get you nowhere if you don't have an actual book to promote.

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8 Truths of Blogging You Didn't Know

by Kathy Edens Nov 18, 2017

8 Truths of Blogging You Didn't Know

What do all bloggers have in common? Here are the truths of blogging that you don't hear about, but you experience in short order.

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Why Every Heroine Does Not Need a Love Interest

by Kathy Edens Nov 06, 2017

Why Every Heroine Does Not Need a Love Interest

There are almost no authors writing female characters that don't depend on a romance subplot to carry a book. That's because the Hero's Journey, Campbell's famous framework for the classic tale of a hero on a quest, doesn't work well for a female protagonist.

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Do I Use Lay or Lie? Let's Get it Straight

by Kathy Edens Nov 03, 2017

Do I Use Lay or Lie? Let's Get it Straight

Lay and lie can trip up the most seasoned writer. Let's do a quick and dirty here so it finally makes sense.

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What Makes Customers Say "Yes": The Psychology of Persuasion

by Kathy Edens Oct 25, 2017

What Makes Customers Say "Yes": The Psychology of Persuasion

Let's look at the 6 founding principles of influencing and persuading someone to click through, sign up, or buy something.

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How to Write an Elizabeth Bennet Better Than the Original

by Kathy Edens Oct 25, 2017

How to Write an Elizabeth Bennet Better Than the Original

What do we love so much about Elizabeth Bennet? She's strong, and she's feisty. Just because she's expected to act a certain way doesn't mean she'll bend her convictions and change her behavior. She's real, right?

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Getting Ready for NaNoWriMo: Planners vs. Pants-ers

by Kathy Edens Oct 24, 2017

Getting Ready for NaNoWriMo: Planners vs. Pants-ers

I set out on a quest to find if this world has more planners or pants-ers. Alas, there is no definitive answer, at least on the internet. I did, however, determine that most writing instructors ask their students who is a planner and who is a pants-er. This informal poll-taking reports about 50/50.

So, whether you're a planner or a pants-er, you're in good company. How do we know? Here are some famous authors who plan and those who fly by the seat of their pants.

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Why Content Writers Should Publish on Medium

by Kathy Edens Oct 21, 2017

Why Content Writers Should Publish on Medium

Medium levels the playing field for writers. It gives a voice to individuals who have something interesting or important to say. Even if you don't have thousands of followers or your own popular blog, you can still get promoted to the masses. Medium rewards content on quality, not on who or how famous the author is. And the reward for content writers is amplification: thousands of people viewing, reading, and reacting to their articles.

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Grammar Rules You Should Ignore

by Kathy Edens Oct 20, 2017

Grammar Rules You Should Ignore

Some rules were made to be broken, right? There are a few grammar rules that don't hold water in today's world of tweets and conversational writing styles. Since the focus of most writing on the web is to get your reader's attention, writing in a relaxed voice is common…and necessary.

Here are 6 grammar rules you should ignore when writing for the internet masses.

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Writing App Reviews: A Comparison of the Best

by Kathy Edens Oct 17, 2017

Writing App Reviews: A Comparison of the Best

Here at ProWritingAid, we're geekily interested in writing tech, almost obsessively. And in honor of the upcoming NaNoWriMo, we thought we'd do a roundup of the apps we've reviewed over the years. Links to our full reviews are throughout.

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Why You Should Create Your Own Genre

by Kathy Edens Oct 09, 2017

Why You Should Create Your Own Genre

Are you trying to fit into a genre or sub-genre because it's popular right now? That's like trying to fit into a political party when your philosophy is somewhere in the middle. It's hard to find the right fit in either party, right?

Maybe it's time you created your own sub-genre or genre. Look at what Bridget Jones's Diary did for chick lit. And what The Hunger Games did for YA dystopian. And I'm still not sure how to categorize Jodi Picoult's novels. If you look up the genres of her books, you'll find "Genre: Fiction + Literature; Sub-Genre: Literary or Contemporary." Huh? Nonetheless, she's created her own space on the best seller list.

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How to Create a Nemesis Like The Joker

by Kathy Edens Oct 06, 2017

How to Create a Nemesis Like The Joker

Think of some of the great nemesis pairs in fiction: Harry Potter and Voldemort, Katniss Everdeen and President Snow, Professor Xavier and Magneto, Superman and Lex Luthor… But there's none better than Batman and The Joker.

The Joker is responsible for numerous tragedies in Batman's life like paralyzing Batgirl and murdering Robin. He's such a popular character that he's ranked 8th on the list of Greatest Comic Book Characters of All Time. One reason he's the perfect nemesis is The Joker is the complete and utter opposite of Batman: he's savage, violent, unpredictable, and will do anything because he has no respect for human life. As Michael Caine said in Dark Knight, The Joker "just wants to see the world burn."

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How to Use Copywriting Techniques to Get What You Want

by Kathy Edens Oct 04, 2017

How to Use Copywriting Techniques to Get What You Want

What's the best "extra" you get from being a experienced copywriter? How about using your persuasive writing skills to help you convince people to give you what you want?

Let me share an example. A copywriter I know, we'll call her Amy, bought expensive new luggage before her trip to Europe this past summer. When she finally got back on American soil two weeks later, she was devastated when her luggage came rolling off the carousel—crushed and torn.

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Writing App Reviews… Beemgee

by Kathy Edens Sep 27, 2017

Writing App Reviews… Beemgee

Everyone at ProWritingAid loves tech that helps us write better, faster, easier, etc. It's one reasons we get up every morning. When we stumbled across Beemgee and their amazing writing tool, we asked Kathy Edens to check it out for us.

Let's take a closer look at the Beemgee novel outlining and storytelling tool to see how it can help you develop compelling characters and an engaging plot.

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How to Use Satire Like Mark Twain

by Kathy Edens Sep 21, 2017

How to Use Satire Like Mark Twain

Writers who use satire to get their point across do so by wielding humor, wit, irony, or sarcasm. They expose an individual or society for its weaknesses, corruption, hypocrisy, or foolishness. And no one does it better than Mark Twain.

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Why You Need to Master Storytelling to Become a Great Copywriter

by Kathy Edens Sep 21, 2017

Why You Need to Master Storytelling to Become a Great Copywriter

Good stories move people to action. They create sympathy, which opens up wallets for donations. Or a good story can start a revolution. At the least, a good story is memorable and influences your readers enough to sell. Just like a great fiction story, when you use a story in your content, you're actually putting your reader in the driver's seat so they can envision themselves having/using your product or service.

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Why You Need to Break Up With Your Muse

by Kathy Edens Sep 21, 2017

Why You Need to Break Up With Your Muse

Writing isn't magic. There's no fairy godmother called "Muse" who comes to you and waves her magic pen to fill your head with ideas and words. It's hard work, and you must sit in front of the computer or grab pen and paper and get your work done.

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2 Myths About Writing Fiction: Debunked!

by Kathy Edens Sep 21, 2017

2 Myths About Writing Fiction: Debunked!

When writer Kathy Edens joined her local writing group, she was confronted with two common myths about writers. She is here to set the record straight!

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How to Write an Allegory Like George Orwell

by Kathy Edens Sep 18, 2017

How to Write an Allegory Like George Orwell

An allegory is a story that evokes two separate meanings. The first meaning is the story's surface, like characters and plot, the stuff that goes into every story. But at a much deeper level, an allegory has a symbolic, heavy meaning.

What allegories come to mind? Maybe The Lord of the Flies; The Lion, the Witch, and the Wardrobe; Moby Dick; or Pilgrim's Progress?

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