Articles by Kathy Edens
Kathy Edens is a blogger, a ghost writer, and content master who loves writing about anything and everything. Check out her book The Novel-Writing Training Plan: 17 Steps to Get Your Ideas in Shape for the Marathon of Writing or contact her at www.kathy-edens.com.
Writers who use satire to get their point across do so by wielding humor, wit, irony, or sarcasm. They expose an individual or society for its weaknesses, corruption, hypocrisy, or foolishness. And no one does it better than Mark Twain.Read More »
Good stories move people to action. They create sympathy, which opens up wallets for donations. Or a good story can start a revolution. At the least, a good story is memorable and influences your readers enough to sell. Just like a great fiction story, when you use a story in your content, you're actually putting your reader in the driver's seat so they can envision themselves having/using your product or service.Read More »
Writing isn't magic. There's no fairy godmother called "Muse" who comes to you and waves her magic pen to fill your head with ideas and words. It's hard work, and you must sit in front of the computer or grab pen and paper and get your work done.Read More »
An allegory is a story that evokes two separate meanings. The first meaning is the story's surface, like characters and plot, the stuff that goes into every story. But at a much deeper level, an allegory has a symbolic, heavy meaning.
What allegories come to mind? Maybe The Lord of the Flies; The Lion, the Witch, and the Wardrobe; Moby Dick; or Pilgrim's Progress?Read More »
Consider the content on your website and in your blog posts, the product descriptions in your eCommerce store, your lead generation pieces, and your emails. Every word makes an impression on your customers and prospects. Small businesses with remote workers around the world don't have a brick-and-mortar shop. So the face you put forward in your content should represent your company well.Read More »
A CV is a tool to capture all of your thoughts about your main character and keep track of the many idiosyncrasies and character traits. Just as important, it helps you capture and record the intertwined relationships of all the characters in your novel. Especially if you use several points of view or have multiple main characters, you need to capture them each distinctly.Read More »
Homer Simpson has only one focus in this world: himself. He has some pretty unlikable characteristics, I'm sure everyone can agree. Why do we love to hate Homer and hate to love him so much? Because he's a well-done anti-hero, that's why.Read More »
You probably have more ideas than you know, but when sitting in front of a blank screen, your mind is just as blank. How do those prolific bloggers and content marketers keep the fresh ideas rolling?
Ideas do come to you. But you're not recording them fast enough. The best writers have trained themselves to capture ideas before they're a mere wisp floating away, never to be seen or heard from again.Read More »
"Write what you know" has been around forever. Some attribute it to Mark Twain and others to Hemingway. Regardless of who came up with this entreaty, my writing would be middle-class, ho-hum if I had to stick with only writing what I've experienced. Isn't that what research is for, right?Read More »
Both content marketing and ABM are strategy-driven. The big difference is the focus of the strategy. Let's look at definitions of each.Read More »
Copy has different purposes: direct response (you want readers to act/purchase) or educational (providing the information they need to decide). Regardless of your purpose, writing great copy takes finesse and skill.
If you want to nail your copy every time, stay away from these 7 deadly copywriting sins.Read More »
The master of Gothic horror stories, Edgar Allan Poe could set the tone of anything with a few chosen words. Here's how he did it.Read More »
What is it you fear most as you sit in front of a blank screen? Perhaps the fear of rejection holds you back from putting words on paper. You know your work is likely to get rejected by publishers and agents because the experience of others told you to expect it.
Maybe you fear humiliation. Putting yourself out there on paper opens you up to all kinds of criticism and ridicule. It's really hard to be vulnerable in your writing because the critics' sting hurts that much more.Read More »
What is it about a great story that keeps you turning the pages? Think of the last book you devoured in one sitting. What kept you so engrossed you had to stay up until 4am to finish it?
For those of us who sit bleary-eyed in front of a computer because we couldn't put a good book down last night, we stumbled across an author who knows how to raise the stakes.
And the higher the stakes, the better—am I right?Read More »
Whether you write for yourself or you're a hired gun, you need to answer a basic question: is your blog successful? The only way to determine success is to measure your blog's results, and to do that you need Google Analytics.
Since there are dozens or more posts out there on how to use Google Analytics, let's focus on what exactly you need to measure to determine how successful your blog is. Let's face it, you could spend a month analyzing the various metrics from Google, but you really only need a few. We will peel back the many layers and show you the 6 key blogging analytics you need to track.Read More »
Here's how to use the 7 Deadly Sins like an angel to present your product or service in its best possible light. Master these tips and they'll be eating out of your hand.Read More »
Are we hard-wired to seek symbolism in everything from our literature to our everyday life? Spirituality is rife with symbolism, advertisers use symbols to sell their products, and we interpret a smile from someone as a symbol of friendship.
Symbolism in literature uses an object or a word to represent something abstract in your work. A person, an action, a place, a single word, or an object can have symbolic meaning. Symbolism, done well, allows you to hint at a certain mood or emotion instead of showing it.Read More »
Great content needs to be more than just "pretty". It needs depth and insight. It needs to avoid purple prose not like the plague, but because it is the plague.Read More »
Do you always check your work for repeated or overused words or phrases? I know I don't. Sometimes I can be so close to my writing that I don't notice when I've used a certain word too many times in the space of 3 or so paragraphs. In my mind, it sounds natural.Read More »
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