Customer Service historically has been seen as something of an afterthought. Today, however, innovators like GQ Fu are proving that, with the right approach, customer service can be a profit-generator. This approach requires a careful balance of automated and human interface with customers, a belief that customer service can provide key customer insights, well-trained and informed customer service teams, and the integration of customer service across the organization.
We all know that the workplace has changed over the past year, but how do we respond to those changes in our approach to job-hunting? Professor of Business Communications A.J. Ogilvie breaks down current trends and shows you how to update your resume.
If pressed to distill the information in this blog post into one frame, it would simply be the following: "words matter." And yet this seemingly obvious phrase conveys an idea that most leaders perhaps don't take as seriously as they should. Find out how the way you frame your communications affects your ability to lead in this article.
For high-stakes communications, where creating understandable and actionable information is critical, leaders should try and become storytellers wherever and whenever they can. Follow this three-part structure to create stories that sell.
Adaptability, empathy, creativity, clarity. These four qualities offer any leader, manager, or organization a way of thinking about and describing the communicative qualities required for effective leadership. In this article, learn how different political and thought leaders harnessed the power of language to excel.
Follow the five-step plan in this article to find out how to get your guest blog posts published. A.J. Ogilvie outlines an approach that focuses on developing a rich understanding of the company you want to write for, identifying the target audience for their content, and how you can publish on their blog by clearly articulating the value your articles offer them.
An effective executive summary must be reader-centric and tell a compelling story. Follow our three-step guide to write an amazing executive summary. Plus, register for our in-depth training on how to write the perfect executive summary for your document.
Is your cover letter representing you as well as it could? Learn how to write a cover letter that tells your story in a way that companies will love!
The process of getting a job is daunting for most people, and it’s no less daunting during our current pandemic. It’s understandable that many people often overlook one of the most critical parts of the job process: the email you send to the prospective employer after you’ve interviewed. Find out how to write the perfect follow-up email in this article.
Many of us are suffering from what is being called Zoom fatigue. Here's why Amazon, Netflix, and Buffer are using writing to replace meetings, and why you should, too.
Is your cover letter stopping employers from getting back to you? Learn how to write a cover letter that companies will love by following these top tips!
Are scattershot marketing emails getting you nowhere? Make your cold sales emails more streamlined, strategic, and effective with this five-step framework.