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Articles by A.J. Ogilvie

A.J. Ogilvie, PhD, is a professor of business communication at the University of Southern California. He has taught business communication, consulting, and writing courses for over ten years, and has published research on the theories of teaching, learning and communication.

Expert Interview: How to Prove Customer Service is a Profit Driver

Expert Interview: How to Prove Customer Service is a Profit Driver

Customer Service historically has been seen as something of an afterthought. Today, however, innovators like GQ Fu are proving that, with the right approach, customer service can be a profit-generator. This approach requires a careful balance of automated and human interface with customers, a belief that customer service can provide key customer insights, well-trained and informed customer service teams, and the integration of customer service across the organization.

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Post-Covid Resume Guide: How to Work with New Trends

Post-Covid Resume Guide: How to Work with New Trends

We all know that the workplace has changed over the past year, but how do we respond to those changes in our approach to job-hunting? Professor of Business Communications A.J. Ogilvie breaks down current trends and shows you how to update your resume.

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How to Write Your Way to Persuasive Leadership

How to Write Your Way to Persuasive Leadership

If pressed to distill the information in this blog post into one frame, it would simply be the following: "words matter." And yet this seemingly obvious phrase conveys an idea that most leaders perhaps don't take as seriously as they should. Find out how the way you frame your communications affects your ability to lead in this article.

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Why Is Storytelling Important for Leaders?

Why Is Storytelling Important for Leaders?

For high-stakes communications, where creating understandable and actionable information is critical, leaders should try and become storytellers wherever and whenever they can. Follow this three-part structure to create stories that sell.

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How to Harness the Language of Leadership

How to Harness the Language of Leadership

Adaptability, empathy, creativity, clarity. These four qualities offer any leader, manager, or organization a way of thinking about and describing the communicative qualities required for effective leadership. In this article, learn how different political and thought leaders harnessed the power of language to excel.

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How to Pitch a Guest Blog Post (With Examples)

How to Pitch a Guest Blog Post (With Examples)

Follow the five-step plan in this article to find out how to get your guest blog posts published. A.J. Ogilvie outlines an approach that focuses on developing a rich understanding of the company you want to write for, identifying the target audience for their content, and how you can publish on their blog by clearly articulating the value your articles offer them.

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What to Include in an Executive Summary

What to Include in an Executive Summary

An effective executive summary must be reader-centric and tell a compelling story. Follow our three-step guide to write an amazing executive summary. Plus, register for our in-depth training on how to write the perfect executive summary for your document.

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Write Better Cover Letters: How to Tell Your Story

Write Better Cover Letters: How to Tell Your Story

Is your cover letter representing you as well as it could? Learn how to write a cover letter that tells your story in a way that companies will love!

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How to Write a Winning Interview Follow-Up Email

How to Write a Winning Interview Follow-Up Email

The process of getting a job is daunting for most people, and it’s no less daunting during our current pandemic. It’s understandable that many people often overlook one of the most critical parts of the job process: the email you send to the prospective employer after you’ve interviewed. Find out how to write the perfect follow-up email in this article.

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Stop Zooming, Start Writing

Stop Zooming, Start Writing

Many of us are suffering from what is being called Zoom fatigue. Here's why Amazon, Netflix, and Buffer are using writing to replace meetings, and why you should, too.

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How to Write a Cover Letter Companies Will Love

How to Write a Cover Letter Companies Will Love

Is your cover letter stopping employers from getting back to you? Learn how to write a cover letter that companies will love by following these top tips!

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5 Steps to Better Cold Sales Emails

5 Steps to Better Cold Sales Emails

Are scattershot marketing emails getting you nowhere? Make your cold sales emails more streamlined, strategic, and effective with this five-step framework.

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