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Articles by A.J. Ogilvie

A.J. Ogilvie, PhD, is a professor of business communication at the University of Southern California. He has taught business communication, consulting, and writing courses for over ten years, and has published research on the theories of teaching, learning and communication.

The Best Ways to Prove Customer Service as a Profit Driver: An Interview with GQ Fu

The Best Ways to Prove Customer Service as a Profit Driver: An Interview with GQ Fu

Customer Service historically has been seen as something of an afterthought. Today, however, innovators like GQ Fu are proving that, with the right approach, customer service can be a profit-generator. This approach requires a careful balance of automated and human interface with customers, a belief that customer service can provide key customer insights, well-trained and informed customer service teams, and the integration of customer service across the organization.

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Covid-19 Has Drastically Changed Work: Your Resume Must Change Too

Covid-19 Has Drastically Changed Work: Your Resume Must Change Too

We all know that the workplace has changed over the past year, but how do we respond to those changes in our approach to job-hunting? Professor of Business Communications A.J. Ogilvie breaks down current trends and shows you how to update your resume.

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Effective Leadership: How to Use Framing to Communicate Strategically

Effective Leadership: How to Use Framing to Communicate Strategically

If pressed to distill the information in this blog post into one frame, it would simply be the following: "words matter." And yet this seemingly obvious phrase conveys an idea that most leaders perhaps don't take as seriously as they should. Find out how the way you frame your communications affects your ability to lead in this article.

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Why All Leaders Must Be Great Storytellers

Why All Leaders Must Be Great Storytellers

For high-stakes communications, where creating understandable and actionable information is critical, leaders should try and become storytellers wherever and whenever they can. Follow this three-part structure to create stories that sell.

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Why Leaders Must Harness the Power of Language

Why Leaders Must Harness the Power of Language

Adaptability, empathy, creativity, clarity. These four qualities offer any leader, manager, or organization a way of thinking about and describing the communicative qualities required for effective leadership. In this article, learn how different political and thought leaders harnessed the power of language to excel.

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How to Write a Guest Blogger Pitch That Actually Works

How to Write a Guest Blogger Pitch That Actually Works

Follow the five-step plan in this article to find out how to get your guest blog posts published. A.J. Ogilvie outlines an approach that focuses on developing a rich understanding of the company you want to write for, identifying the target audience for their content, and how you can publish on their blog by clearly articulating the value your articles offer them.

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How to Write an Effective Executive Summary

How to Write an Effective Executive Summary

An effective executive summary must be reader-centric and tell a compelling story. Follow our three-step guide to write an amazing executive summary. Plus, register for our in-depth training on how to write the perfect executive summary for your document.

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How to Use Your Cover Letter to Tell Your Professional Story

How to Use Your Cover Letter to Tell Your Professional Story

Is your cover letter representing you as well as it could? Learn how to write a cover letter that tells your story in a way that companies will love!

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After the Interview: How to Seal the Deal with an Unforgettable Follow-Up Email

After the Interview: How to Seal the Deal with an Unforgettable Follow-Up Email

The process of getting a job is daunting for most people, and it’s no less daunting during our current pandemic. It’s understandable that many people often overlook one of the most critical parts of the job process: the email you send to the prospective employer after you’ve interviewed. Find out how to write the perfect follow-up email in this article.

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Stop Zooming, Start Writing: Why It's Time to Rethink Meetings

Stop Zooming, Start Writing: Why It's Time to Rethink Meetings

Many of us are suffering from what is being called Zoom fatigue. Here's why Amazon, Netflix, and Buffer are using writing to replace meetings, and why you should, too.

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How to Write A Cover Letter That Proves You're Perfect For The Job

How to Write A Cover Letter That Proves You're Perfect For The Job

Is your cover letter stopping employers from getting back to you? Learn how to write a cover letter that companies will love by following these top tips!

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Write Better Cold Sales Emails: A Five-Step Framework

Write Better Cold Sales Emails: A Five-Step Framework

Are scattershot marketing emails getting you nowhere? Make your cold sales emails more streamlined, strategic, and effective with this five-step framework.

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