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Articles by Alice Musyoka

Alice Musyoka is a versatile copywriter and content strategist who helps businesses see results from content marketing. Her goal is to make people pause, smile, and read. She's a previous contributor for Stagetecture.

When she's not working, she usually goes for long walks with her son and reconnects with nature. She also loves watching funny movies.

5 Simple Steps to Creating Profitable Ads

5 Simple Steps to Creating Profitable Ads

To create a great ad, you have to target the right audience, use great visuals, and write persuasive copy. Here's your guide to creating meaningful, valuable advertising.

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How to Create an Inclusive Workplace and Boost Your Company's Bottom Line

How to Create an Inclusive Workplace and Boost Your Company's Bottom Line

Companies with a diverse workforce outperform those with a homogeneous one. They promote creative and innovative thinking and create a sense of belonging for everyone. If you’re wondering how to create an inclusive workplace and boost your company’s bottom line, here’s how.

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What Are the Business Trends for 2021?

What Are the Business Trends for 2021?

When you pay attention to new business trends, you stay ahead of your competition. Here are six trends you should be aware of.

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What Is a Business Proposal and Why Should You Write One?

What Is a Business Proposal and Why Should You Write One?

A business proposal can help you gain new customers in the challenging environment of modern business. Research has shown that business proposals are opened by prospects 20 times faster these days. Here are four solid reasons to write a business proposal, followed by five tips for writing a good one.

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How to Improve Your Team’s Business Writing Skills

How to Improve Your Team’s Business Writing Skills

Improving the writing process is key to boosting efficiency while maintaining quality. Follow these tips and get your team on the same page.

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How to Write a Business Proposal to Secure New Clients

How to Write a Business Proposal to Secure New Clients

A business proposal helps persuade prospective buyers to buy your products or services. Make sure you understand their pain points so you can provide the best solution.

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How to Use a Professional Tone in Business Writing

How to Use a Professional Tone in Business Writing

Your word choice determines how your writing is interpreted. Use ProWritingAid to enhance your business writing style and write clearly and concisely.

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5 Ways ProWritingAid Can Help Build Your Reputation as a Clear Communicator

5 Ways ProWritingAid Can Help Build Your Reputation as a Clear Communicator

When it comes to written communication, writing well is winning half the battle. ProWritingAid ensures you write brilliantly every time.

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7 Apps Every Small Business Owner Needs

7 Apps Every Small Business Owner Needs

These 7 best apps for small businesses allow you to use technology to streamline key processes. You can even get work done on the go.

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6 Different Content Types on LinkedIn and When to Use Them

6 Different Content Types on LinkedIn and When to Use Them

Using LinkedIn to its fullest potential can have great results for your business. Use these tips to create content that establishes your brand, presents you as a thought leader, and turns LinkedIn scrollers into customers.

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6 Ways ProWritingAid Improves the Customer Service Experience

6 Ways ProWritingAid Improves the Customer Service Experience

ProWritingAid aims to enhance lives by boosting communication. It helps customer service agents to provide exceptional service.

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How to Use ProWritingAid to Improve Business Content

How to Use ProWritingAid to Improve Business Content

In today’s information-driven business world, communication is key. ProWritingAid transforms your writing from good to great.

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10 Best Business Books for Beginners

10 Best Business Books for Beginners

These are the top ten books about business you need to read in 2020. Add them to your reading list!

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How to Create Product Labels that Grab Attention and Sell Your Products

How to Create Product Labels that Grab Attention and Sell Your Products

Product labels need to be eye-catching and persuasive to stand out. Use these tips to create labels that attract consumers and motivate them to buy.

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Facebook Marketing: Using Facebook Groups for Business

Facebook Marketing: Using Facebook Groups for Business

Wondering how to grow your business through Facebook? Join groups where your ideal customers hang out to build valuable client relationships and gain a better understanding of what your users want.

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