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Articles by Zara Altair

Zara Altair writes traditional mysteries set in ancient Italy under Ostrogoths rule in The Argolicus Mysteries. She teaches mystery screenwriters and novelists at Write A Killer Mystery. She creates semantic web content for a select clientele.

What Are Red Herrings in a Mystery?

What Are Red Herrings in a Mystery?

What is a red herring in a story? This article contains tips for successful use of red herrings to confound your protagonist and your readers.

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How Paragraph Chunks Help SEO

How Paragraph Chunks Help SEO

Text written in concise paragraph chunks will facilitate search engine results that deliver the right information in response to search queries. In this article, Zara Altair explains how to use paragraph chunks to improve your SEO.

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Tips to Write a White Paper That Sells Your Business

Tips to Write a White Paper That Sells Your Business

In this article, we highlight the steps to creating a white paper that positions your business as an expert and solves a problem for prospective clients. From ideation to finished presentation, here's everything you need to know.

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How to Use Answer The Public to Target Your Articles

How to Use Answer The Public to Target Your Articles

As search engine optimization evolves, writers need to focus on the language real people use when they are trying to find an answer online. Discover how to create articles and webpages that answer questions and boost SEO with Answer The Public.

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Write with Passion, Edit with Empathy

Write with Passion, Edit with Empathy

Passion drives writers to complete a manuscript. The editing empathy filter creates a strong reader connection.

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Most Common Mistakes with Homonyms and Homophones

Most Common Mistakes with Homonyms and Homophones

Hung up on homonyms? Learn the top five most common word confusions and how to be precise in your meaning.

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How to Plan Your Concept-Based Content

How to Plan Your Concept-Based Content

In this article, we explore the benefits of concept-based content for writers, readers, and search engines. Find out how to start using concept-based content for better search results.

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How to Create A Protagonist Readers Will Love

How to Create A Protagonist Readers Will Love

Channel the power of empathy to connect your readers with your story. Use your main character's vulnerability, disadvantage and context to get your reader to love them.

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How to Write to Customers

How to Write to Customers

Clear, direct content focused on your customers' needs will make sure you're talking to them, not speaking at them. Here's how to do it.

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Are Your Supporting Characters Doing The Right Job?

Are Your Supporting Characters Doing The Right Job?

Supporting characters are designed to move your story forward. Discover their relationship to story context and how that influences the way you write them.

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Why Your Characters Should Never Know Anything

Why Your Characters Should Never Know Anything

Verbs like "know," "remember," and "imagine" are thought verbs that happen inside a character’s head. They slow the story down. Learn how to replace them with action and detail.

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How Writing a Series Boosts Your Author Career

How Writing a Series Boosts Your Author Career

Creating a series can boost your author career and simplify your novel writing. You’ll create benefits as a writer and increase your marketing power. Author Zara Altair offers tips on writing a series.

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How to Become a Ghostwriter

How to Become a Ghostwriter

Want to start a career as a ghostwriter? These tips can help.

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Lose the Adverbs, Punch Up Your Writing

Lose the Adverbs, Punch Up Your Writing

The correct use of adverbs can make your prose shine. Learn how to decide which adverbs to keep and which to eliminate.

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The Secret Formula for Getting Reads and Shares

The Secret Formula for Getting Reads and Shares

Use the inverted pyramid to increase engagement, boost SEO, and escalate your social media presence. This is a time-tested writing style that gets to the point.

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