What is a red herring in a story? This article contains tips for successful use of red herrings to confound your protagonist and your readers.
Text written in concise paragraph chunks will facilitate search engine results that deliver the right information in response to search queries. In this article, Zara Altair explains how to use paragraph chunks to improve your SEO.
In this article, we highlight the steps to creating a white paper that positions your business as an expert and solves a problem for prospective clients. From ideation to finished presentation, here's everything you need to know.
As search engine optimization evolves, writers need to focus on the language real people use when they are trying to find an answer online. Discover how to create articles and webpages that answer questions and boost SEO with Answer The Public.
Passion drives writers to complete a manuscript. The editing empathy filter creates a strong reader connection.
Hung up on homonyms? Learn the top five most common word confusions and how to be precise in your meaning.
In this article, we explore the benefits of concept-based content for writers, readers, and search engines. Find out how to start using concept-based content for better search results.
Channel the power of empathy to connect your readers with your story. Use your main character's vulnerability, disadvantage and context to get your reader to love them.
Clear, direct content focused on your customers' needs will make sure you're talking to them, not speaking at them. Here's how to do it.
Supporting characters are designed to move your story forward. Discover their relationship to story context and how that influences the way you write them.
Verbs like "know," "remember," and "imagine" are thought verbs that happen inside a character’s head. They slow the story down. Learn how to replace them with action and detail.
Creating a series can boost your author career and simplify your novel writing. You’ll create benefits as a writer and increase your marketing power. Author Zara Altair offers tips on writing a series.
The correct use of adverbs can make your prose shine. Learn how to decide which adverbs to keep and which to eliminate.
Use the inverted pyramid to increase engagement, boost SEO, and escalate your social media presence. This is a time-tested writing style that gets to the point.