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Articles by Zara Altair

Zara Altair writes traditional mysteries set in ancient Italy under Ostrogoths rule in [The Argolicus Mysteries.] She teaches mystery screenwriters and novelists at [Write A Killer Mystery]. She creates semantic web content for a select clientele.

Take the Homonym/Homophone Challenge!

Take the Homonym/Homophone Challenge!

Hung up on homonyms? Learn the top five most common word confusions and how to be precise in your meaning.

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Why Concept-Based Content Gets Better Search Results

Why Concept-Based Content Gets Better Search Results

In this article, we explore the benefits of concept-based content for writers, readers, and search engines. Find out how to start using concept-based content for better search results.

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Make Readers Fall In Love with Characters, Not Plots

Make Readers Fall In Love with Characters, Not Plots

Channel the power of empathy to connect your readers with your story. Use your main character's vulnerability, disadvantage and context to get your reader to love them.

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Are You Talking at Your Customers or Speaking to Them?

Are You Talking at Your Customers or Speaking to Them?

Clear, direct content focused on your customers' needs will make sure you're talking to them, not speaking at them. Here's how to do it.

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Do You Know the Most Important Role of Your Supporting Characters?

Do You Know the Most Important Role of Your Supporting Characters?

Supporting characters are designed to move your story forward. Discover their relationship to story context and how that influences the way you write them.

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Kill the Thought Verbs! Get Readers Involved

Kill the Thought Verbs! Get Readers Involved

Verbs like "know," "remember," and "imagine" are thought verbs that happen inside a character’s head. They slow the story down. Learn how to replace them with action and detail.

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 Supercharge Your Author Career with a Series

Supercharge Your Author Career with a Series

Creating a series can boost your author career and simplify your novel writing. You’ll create benefits as a writer and increase your marketing power. Author Zara Altair offers tips on writing a series.

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How to Start a Ghostwriting Career

How to Start a Ghostwriting Career

Want to start a career as a ghostwriter? These tips can help.

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Write Without Adverbs

Write Without Adverbs

The correct use of adverbs can make your prose shine. Learn how to decide which adverbs to keep and which to eliminate.

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Use the Inverted Pyramid to Make Your Point

Use the Inverted Pyramid to Make Your Point

Use the inverted pyramid to increase engagement, boost SEO, and escalate your social media presence. This is a time-tested writing style that gets to the point.

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Does Your Story Need an Epilogue?

Does Your Story Need an Epilogue?

To epilogue or not to epilogue – that is the question. Should you use an epilogue to wrap up your story, or is that just overkill? We discuss.

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Put On Your Author Hat: First Steps for Writers Becoming a Business

Put On Your Author Hat: First Steps for Writers Becoming a Business

From establishing a business mindset and creating a website to connecting with your readers, here are the beginner steps to creating your author platform.

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The Benefits of Story Subplot

The Benefits of Story Subplot

Add subplots to your novel to make your story more relatable and entertaining. Tips to creating a subplot that works, how subplots enhance your story, and subplot pitfalls.

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Google Keep: The Tool for Marketing Authors

Google Keep: The Tool for Marketing Authors

Authors can use Google Keep for everything from story research and characters to marketing. Find your notes fast with this easy-to-use application.

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Why a Good Cover Sells More Books

Why a Good Cover Sells More Books

Your book cover is the prime marketing tool for your book. Learn the basic elements and how to use them to your advantage to grab readers’ interest.

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