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Articles by Zara Altair

Zara Altair writes traditional mysteries set in ancient Italy under Ostrogoths rule in The Argolicus Mysteries. She teaches mystery screenwriters and novelists at Write A Killer Mystery. She creates semantic web content for a select clientele.

Puzzle Your Mystery Reader with Evidence, Clues and Red Herrings

Puzzle Your Mystery Reader with Evidence, Clues and Red Herrings

Discover the difference between clues, evidence and red herrings. Then, scatter them throughout your mystery novel to lead the detective and your reader down the discovery path to solving the puzzle. There's nothing like a good "who-dun-it!"

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How to Strengthen Your Story Idea

How to Strengthen Your Story Idea

How to go from story idea to a well-formed novel concept. Begin writing your novel today with the right planning process.

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Self-Publishing? Avoid These 7 New-Author Traps

Self-Publishing? Avoid These 7 New-Author Traps

7 traps that keep new authors from book publishing success. From pre-publishing errors, to book listing oversights, to author online presence, here's how to avoid common mistakes.

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Novel Tension Triggers to Build Suspense

Novel Tension Triggers to Build Suspense

Dramatic questions create external and internal story tension. Create a protagonist who confronts both to keep readers turning pages.

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Words to Avoid if you Want to Write Strong Content

Words to Avoid if you Want to Write Strong Content

The words you use in your content can strengthen or weaken your prose. In this article, we teach you how to boost the power of your content by eliminating non-words and weak phrases that take up space but dilute your statements.

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How to Coach Your Employees to Be Better Writers

How to Coach Your Employees to Be Better Writers

Do you have a crack team of collage graduates who just can’t get their act together with writing? Don’t be surprised. Over 25% of college graduates lack good writing skills. An investment in their writing is an investment in your business. Follow these steps to manage writing coaching for employees.

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SEO Basics for Your Service Business Website

SEO Basics for Your Service Business Website

There are many basic SEO tactics you can do yourself. SEO lets your business connect with the right people who need your service. It doesn’t matter if you are an accountant or a plumber, a business consultant or a landscape architect. Applying these strategies to your online presence will garner more interested clients.

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What to Include in Onboarding Email Sequences

What to Include in Onboarding Email Sequences

Are your onboarding emails bringing in new customers? Or do they seem to disappear into the ether and fail to yield any tangible results? Use these seven tips to engage readers and turn them into devoted customers.

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How to Structure Your Non-Fiction Book

How to Structure Your Non-Fiction Book

Thinking of writing non-fiction? Follow these seven structural steps for a book that will engage readers, lead them to success, and drive sales.

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How To Optimize Your Meta Description

How To Optimize Your Meta Description

A well-written meta description makes clients click through and answers searcher intent. Learn the steps that will bring interested customers to your page.

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Essential Elements of the Perfect Blog Post

Essential Elements of the Perfect Blog Post

Want to turn your blog readers into customers for your business? Use this 7 step guide to create an impactful blog post that gets noticed by search engines and customers alike.

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How To Find the Right Price For Your Self-Published Novel

How To Find the Right Price For Your Self-Published Novel

Are you ready to self-publish your book? How you price it matters. Use these paperback and eBook strategies to help you price to sell and still make money.

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Stay Away From These 10 Dialogue Traps

Stay Away From These 10 Dialogue Traps

Use these 10 tips to write dialogue that feels real, reveals characterisation, and keeps readers engaged.

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How Much Does it Really Cost to Self-Publish on Amazon?

How Much Does it Really Cost to Self-Publish on Amazon?

Learn the true cost of publishing on Amazon KDP. Here are some basic budget elements to consider to help you make your book a success.

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Dashes vs Hyphens: Everything You Need to Know

Dashes vs Hyphens: Everything You Need to Know

Hyphens and dashes look similar but have different meanings and uses. While hyphens join together words or parts of words, dashes indicate a pause or range. Discover everything you need to know about hyphens and dashes in this article.

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