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Articles by Zara Altair

Zara Altair writes traditional mysteries set in ancient Italy under Ostrogoths rule in [The Argolicus Mysteries.] She teaches mystery screenwriters and novelists at [Write A Killer Mystery]. She creates semantic web content for a select clientele.

Want to Step Up Reader Engagement with Your Characters? You Need to Read This First.

Want to Step Up Reader Engagement with Your Characters? You Need to Read This First.

Multi-dimensional human personalities are key to readers relating to your characters. This article offers six tips to create characters that build engagement with readers.

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Why Readability Matters for Your Content

Why Readability Matters for Your Content

Great content is easy to read, concise, and informative. Learn how readability engages readers and improves search engine optimization.

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How to Use Hyphens and Dashes in Business Writing

How to Use Hyphens and Dashes in Business Writing

Hyphens, en dashes, and em dashes help readers clearly understand your message. They look similar but have different uses in your business writing. They help indicate pauses and emphasis in your text. In this article, we cover the uses of hyphens, en dashes, and em dashes with examples for precise business writing.

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The Middle Is the Biggest Part of Your Novel: Keep it Lively

The Middle Is the Biggest Part of Your Novel: Keep it Lively

In this article, we cover how to create a lively middle in your novel that keeps readers engaged.

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How to Use Backstory in Your Novel

How to Use Backstory in Your Novel

Backstory enriches your characters but slows down the story. Zara Altair offers tips on how to use backstory in your novel.

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How to Master the Plot Points that Matter

How to Master the Plot Points that Matter

Even if your writing is stellar and your characters are engaging, your novel will fall flat if you don't master these five key plot points.

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How to Balance Surprise and Suspense in Your Novel

How to Balance Surprise and Suspense in Your Novel

Learn the difference between surprise and suspense and how to use them in your story. In this article, writer Zara Altair breaks down when and where to use each.

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Use Benefits Rather than Features to Connect with Customers

Use Benefits Rather than Features to Connect with Customers

Use benefits in content to create eager customers. Show them how your product or service meets their needs. This article includes tips to discover the benefits customers want from your business.

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Master the Art of Brilliant Blog Post Titles

Master the Art of Brilliant Blog Post Titles

Learn how simple word choice and combinations work to create a blog post title that draws readers to your content.

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Content Creation for a Rich Snippet Win

Content Creation for a Rich Snippet Win

In this article, learn how to prepare content to gain rich snippets in search results for higher visibility.

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Red Herrings: Mystery Clues that Aren’t Clues

Red Herrings: Mystery Clues that Aren’t Clues

What is a red herring in a story? This article contains tips for successful use of red herrings to confound your protagonist and your readers.

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 Build Your Article with Paragraph Chunks

Build Your Article with Paragraph Chunks

Text written in concise paragraph chunks will facilitate search engine results that deliver the right information in response to search queries. In this article, Zara Altair explains how to use paragraph chunks to improve your SEO.

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How to Write a White Paper for Your Business

How to Write a White Paper for Your Business

In this article, we highlight the steps to creating a white paper that positions your business as an expert and solves a problem for prospective clients. From ideation to finished presentation, here's everything you need to know.

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The Search Tool that Delivers Blog Ideas and Boosts SEO

The Search Tool that Delivers Blog Ideas and Boosts SEO

As search engine optimization evolves, writers need to focus on the language real people use when they are trying to find an answer online. Discover how to create articles and webpages that answer questions and boost SEO with Answer The Public.

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Edit with Empathy for Your Reader

Edit with Empathy for Your Reader

Passion drives writers to complete a manuscript. The editing empathy filter creates a strong reader connection.

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