Multi-dimensional human personalities are key to readers relating to your characters. This article offers six tips to create characters that build engagement with readers.
Great content is easy to read, concise, and informative. Learn how readability engages readers and improves search engine optimization.
Hyphens, en dashes, and em dashes help readers clearly understand your message. They look similar but have different uses in your business writing. They help indicate pauses and emphasis in your text. In this article, we cover the uses of hyphens, en dashes, and em dashes with examples for precise business writing.
In this article, we cover how to create a lively middle in your novel that keeps readers engaged.
Backstory enriches your characters but slows down the story. Zara Altair offers tips on how to use backstory in your novel.
Even if your writing is stellar and your characters are engaging, your novel will fall flat if you don't master these five key plot points.
Learn the difference between surprise and suspense and how to use them in your story. In this article, writer Zara Altair breaks down when and where to use each.
Use benefits in content to create eager customers. Show them how your product or service meets their needs. This article includes tips to discover the benefits customers want from your business.
Learn how simple word choice and combinations work to create a blog post title that draws readers to your content.
In this article, learn how to prepare content to gain rich snippets in search results for higher visibility.
What is a red herring in a story? This article contains tips for successful use of red herrings to confound your protagonist and your readers.
Text written in concise paragraph chunks will facilitate search engine results that deliver the right information in response to search queries. In this article, Zara Altair explains how to use paragraph chunks to improve your SEO.
In this article, we highlight the steps to creating a white paper that positions your business as an expert and solves a problem for prospective clients. From ideation to finished presentation, here's everything you need to know.
As search engine optimization evolves, writers need to focus on the language real people use when they are trying to find an answer online. Discover how to create articles and webpages that answer questions and boost SEO with Answer The Public.
Passion drives writers to complete a manuscript. The editing empathy filter creates a strong reader connection.