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Articles by Zara Altair

Zara Altair writes traditional mysteries set in ancient Italy under Ostrogoths rule in [The Argolicus Mysteries.] She teaches mystery screenwriters and novelists at [Write A Killer Mystery]. She creates semantic web content for a select clientele.

Test, Teach, Write, Check: Coach Employees to Be Better Writers

Test, Teach, Write, Check: Coach Employees to Be Better Writers

Do you have a crack team of collage graduates who just can’t get their act together with writing? Don’t be surprised. Over 25% of college graduates lack good writing skills. An investment in their writing is an investment in your business. Follow these steps to manage writing coaching for employees.

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SEO Tips to Get Service Business Customers

SEO Tips to Get Service Business Customers

There are many basic SEO tactics you can do yourself. SEO lets your business connect with the right people who need your service. It doesn’t matter if you are an accountant or a plumber, a business consultant or a landscape architect. Applying these strategies to your online presence will garner more interested clients.

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How to Welcome New Customers with Email: 7 Tips for Customer Engagement

How to Welcome New Customers with Email: 7 Tips for Customer Engagement

Are your onboarding emails bringing in new customers? Or do they seem to disappear into the ether and fail to yield any tangible results? Use these seven tips to engage readers and turn them into devoted customers.

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7 Steps to Structure Your Non-Fiction Book: Reach Readers and Make Sales

7 Steps to Structure Your Non-Fiction Book: Reach Readers and Make Sales

Thinking of writing non-fiction? Follow these seven structural steps for a book that will engage readers, lead them to success, and drive sales.

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How to Write Meta Descriptions that Boost Your Click-Through Rates

How to Write Meta Descriptions that Boost Your Click-Through Rates

A well-written meta description makes clients click through and answers searcher intent. Learn the steps that will bring interested customers to your page.

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7 Essential Steps to Engage Customers Through Your Blog

7 Essential Steps to Engage Customers Through Your Blog

Want to turn your blog readers into customers for your business? Use this 7 step guide to create an impactful blog post that gets noticed by search engines and customers alike.

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Pricing Your Self-Published Novel to Generate Book Sales

Pricing Your Self-Published Novel to Generate Book Sales

Are you ready to self-publish your book? How you price it matters. Use these paperback and eBook strategies to help you price to sell and still make money.

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10 Dialogue Mistakes to Avoid in Your Novel

10 Dialogue Mistakes to Avoid in Your Novel

Use these 10 tips to write dialogue that feels real, reveals characterisation, and keeps readers engaged.

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Thinking of Self-Publishing on Amazon? Here's What It Might Cost You

Thinking of Self-Publishing on Amazon? Here's What It Might Cost You

Learn the true cost of publishing on Amazon KDP. Here are some basic budget elements to consider to help you make your book a success.

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What’s the Right Length for My Book?

What’s the Right Length for My Book?

A guide to book length by word count for standard book genres broken down by genre. Here's why book length matters.

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Grow Your Book’s Visibility with Reader Reviews

Grow Your Book’s Visibility with Reader Reviews

Four critical ways to gain reviews for your book to improve visibility and get readers to make a purchase.

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New Novelist? Plan Your Next Writing

New Novelist? Plan Your Next Writing

Starting a novel? Now is the time to set your course. Writing a novel is a lot of work, but the right mindset and action will get you there.

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Editing for Screenwriters: ProWritingAid and Final Draft

Editing for Screenwriters: ProWritingAid and Final Draft

Working on your latest script? In this article, we cover how to use ProWritingAid within Final Draft to improve your writing.

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Villain vs Antagonist: How to Use Each in Your Book

Villain vs Antagonist: How to Use Each in Your Book

Know the difference between antagonist and villain. Read this article for tips on how to use them in your story to create obstacles for your protagonist and build tension for your reader.

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Time Saving Tips for New Novelists

Time Saving Tips for New Novelists

Are you a new writer? Discover why planning speeds up your writing time, and check out these steps for planning your novel.

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