Marketing Tips - Laughter Sells


The famous journalist Barbara Walters once said, "A good laugh makes any interview, or any conversation, so much better." And she would know. After someone writes something funny that makes you laugh, what might have been a very boring message has, all of a sudden, become all the more engaging. Besides, once you've made people laugh, they will want to share it with everyone and this will go viral. Who hasn't seen or heard of that cute and funny video on YouTube of a British toddler complaining Charlie, bit my finger!

Humor Sells

Marketing experts know that once you've made your audience laugh, people will not only start talking about what you said but they will also want to share it as well. And this doesn't just mean by word-of-mouth. This also includes the online world. Have you seen that commercial about…? And if you hadn't, you would feel somehow left out, making you want to see it too. Once people see it, they will remember the brand and might just buy it!

Laughter sells because everyone wants a good laugh. Philanthropist Andrew Carnegie knew what he was saying when he said "There is little success where there is little laughter."

Where Are Those Punch Lines?

So you worry that you're not funny and everyone agrees with you. Truth is that all comedians know that being funny isn't easy. Even the best and most successful comedians still have nights where they bomb on stage. It takes intuition to know what buttons to push to keep laughter coming.

Here are a few tips to find your funny bone:

  • Do your research. Read joke books and go online looking for humor sites.
  • Go to comedy-nights and take note of the jokes that people really respond to and the ones that have a lukewarm reaction.
  • Observe how a comedian works their audience by gauging their response.
  • Watch comedy movies.
  • Ask friends, family, and colleagues about what makes them laugh.

But while humor sells, there are also a few things to remember before you make a humorous sales pitch or a campaign ad.

A Few Don'ts

  • While it's good to use jokes that are up-to-date, stay away from controversial topics like politics and religion. Ultimately, you want people to empathize with your message, not to resent it.
  • Don't make jokes at the expense of others. While a lot of famous comedians are known for doing this and it's funny, dark humor is a no-go with marketing.

Crystal Clear Message

So you've managed to make everyone laugh in the room. But before you pat yourself on the back for a job well done, ask yourself the following questions:

  1. Was the message clear?
  2. Did I make the audience want to buy my product or did I at least pique their interest?
  3. Will people remember and share what they've just seen or heard?

If you've just answered, "yes" to all three then it's time for that celebratory drink. You might even want to change careers from marketing to comedy.

Author Bio: Stephanie Strazinsky is a chief writer at with a background in psychology, e-learning, and marketing.

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