Articles about keywords

5 Principles of a Perfect Instagram Caption to Boost Sales

by Hugh Beaulac Dec 07, 2017

5 Principles of a Perfect Instagram Caption to Boost Sales

While Facebook is the most popular social network, the Instagram community has grown to 700 million users. As such, more and more writers are adding Instagram posts to their portfolio. Whether you are trying to promote your book, build your profile, boost sales for your product, or sell some kind of service, there's a one-size-fits-all method to write a perfect Instagram caption.

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Should you be using Quora to promote your blog and your writing?

by Lilach Bullock Dec 01, 2017

Should you be using Quora to promote your blog and your writing?

Quora is, arguably, the biggest question & answer website in the world. Bloggers, marketers, and social influencers have all taken notice and are using the popular platform to promote their content, as well as themselves. In this blog post, I want to show you how you can use Quora to promote your blog and your writing.

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Counterintuitive Advice for Engaging Your Target Audience

by Kathy Edens Nov 22, 2017

Counterintuitive Advice for Engaging Your Target Audience

Not everything about audience building is as cut and dried as the experts would like you to believe. In fact, here's decidedly counterintuitive advice for engaging your target audience.

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The Newbie SEO Guide: A Step-by-Step Guide to Boosting Your New Blog Up Google's Rankings

by Peter Ellington Nov 08, 2017

The Newbie SEO Guide: A Step-by-Step Guide to Boosting Your New Blog Up Google's Rankings

When building your blog, Google shouldn't be an afterthought – it should be one of your biggest priorities. We're going to look at a few tips and techniques that could help boost your new blog up Google's rankings.

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How to Successfully Bring Your Blog Back to Life after a Long Break

by David Koller Nov 08, 2017

How to Successfully Bring Your Blog Back to Life after a Long Break

It's not unusual for bloggers to get distracted with something else and leave their blog unattended for a while. And when they finally find the time or inspiration to continue with it, they encounter issues like outdated topics, fewer subscribers than before and someone else's blog stealing all their glory.

Sound familiar? You may see these situations as the end of the world, but the truth is that things are not that drastic. With just a little extra effort, you'll have your blog up and running again in no time, maybe even turn it into something more successful than it was.

Here are some hints on how to do it.

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What Makes Customers Say "Yes": The Psychology of Persuasion

by Kathy Edens Oct 25, 2017

What Makes Customers Say "Yes": The Psychology of Persuasion

Let's look at the 6 founding principles of influencing and persuading someone to click through, sign up, or buy something.

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Why Content Writers Should Publish on Medium

by Kathy Edens Oct 21, 2017

Why Content Writers Should Publish on Medium

Medium levels the playing field for writers. It gives a voice to individuals who have something interesting or important to say. Even if you don't have thousands of followers or your own popular blog, you can still get promoted to the masses. Medium rewards content on quality, not on who or how famous the author is. And the reward for content writers is amplification: thousands of people viewing, reading, and reacting to their articles.

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How to Use Social Media to Promote Your Writing

by Zack Halliwell Oct 04, 2017

How to Use Social Media to Promote Your Writing

It may surprise some writers to hear that writing is often the easiest part of their journey. Surely the blood, sweat and tears that you poured into your writing was anything but easy! But, if no one reads your words, you might as well have not written it at all. Making sure that your work reaches as many readers as possible can sometimes be the most difficult part of the writing process!

In the modern age, what you need is an effective and comprehensive social media campaign. But don't panic! Here are a few actionable ways to make social media work for you when it comes to promoting your writing.

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5 Foolproof Techniques to Achieve Perfect Website Headlines

by Erin Scott Sep 21, 2017

5 Foolproof Techniques to Achieve Perfect Website Headlines

Compose your perfect headline by using these five techniques. Learn these guidelines, and you won’t struggle with your headlines again.

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2 Myths About Writing Fiction: Debunked!

by Kathy Edens Sep 21, 2017

2 Myths About Writing Fiction: Debunked!

When writer Kathy Edens joined her local writing group, she was confronted with two common myths about writers. She is here to set the record straight!

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5 Great Career Options for Writers

by Charles Ebert Sep 18, 2017

5 Great Career Options for Writers

If you’ve perfected your writing skills, you can get yourself a number of employment and freelancing opportunities. The three communication skills - reading, writing and speaking - are the basic fundamentals needed to succeed in life. Therefore, writers have unlimited options that they can exploit career wise.

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How Analyzing Your Blog Content Can Boost Your Writing

by Lilach Bullock Sep 18, 2017

How Analyzing Your Blog Content Can Boost Your Writing

How often are you checking your contents’ and your blogs’ analytics? And I’m not talking about your general traffic numbers, but a really in-depth look at your numbers. One of the biggest reasons why any blogger should do this regularly, is because it can of huge help for improving their own content. And in this blog post, I want to show you exactly how to use analytics to improve your blog content success.

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How to Win Instagram If You Are a Writer

by Lesley Vos Sep 12, 2017

How to Win Instagram If You Are a Writer

Despite its marketing power and popularity, Instagram remains a question mark for writers. As people of words, not pictures, they aren't sure it makes sense to use this social media channel for exposure, recognition, and, more than that, business profits.

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Pop Culture Can Take Your Content to the Next Level

by Kerry Pierse Sep 08, 2017

Pop Culture Can Take Your Content to the Next Level

A content strategy contains a number of different elements that all combine in a specific way to create a strategy that works. However, one growing element is the use of pop culture to help grow traffic. When you consider the number of people who follow specific films, TV shows or even musicians, it is clear to see why it is so crucial.

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7 Tools to Promote Your Content and Grow Your Audience

by Sophia Mest Aug 09, 2017

7 Tools to Promote Your Content and Grow Your Audience

An essential part of any content creator’s work is content promotion. You need to get your content seen by the people who want to read it, share it and comment on it. You need to keep expanding your audience and developing content with them in mind.

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How to Generate Infinite Ideas for Your Content/Blog

by Kathy Edens Aug 02, 2017

How to Generate Infinite Ideas for Your Content/Blog

You probably have more ideas than you know, but when sitting in front of a blank screen, your mind is just as blank. How do those prolific bloggers and content marketers keep the fresh ideas rolling?

Ideas do come to you. But you're not recording them fast enough. The best writers have trained themselves to capture ideas before they're a mere wisp floating away, never to be seen or heard from again.

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Content Marketing vs. Account-Based Marketing: Which is Better?

by Kathy Edens Jul 28, 2017

Content Marketing vs. Account-Based Marketing: Which is Better?

Both content marketing and ABM are strategy-driven. The big difference is the focus of the strategy. Let's look at definitions of each.

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7 Writing Opportunities You May Have Overlooked

by Heather Robson Jul 18, 2017

7 Writing Opportunities You May Have Overlooked

You can be a writer without being a starving artist. In fact, plenty of writers make a healthy living from their craft. Some even crest six figures.

If writing a best-selling novel is your secret (or not-so-secret) hope or your favorite fantasy is about being invited to read your poetry at esteemed universities, you can fund those dreams using what you already know and love… writing.

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7 Things You are Probably Doing that Make Your Copywriting Suck

by Kathy Edens Jul 14, 2017

7 Things You are Probably Doing that Make Your Copywriting Suck

Copy has different purposes: direct response (you want readers to act/purchase) or educational (providing the information they need to decide). Regardless of your purpose, writing great copy takes finesse and skill.

If you want to nail your copy every time, stay away from these 7 deadly copywriting sins.

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Blogging Analytics: What You Need to Know

by Kathy Edens Jun 28, 2017

Blogging Analytics: What You Need to Know

Whether you write for yourself or you're a hired gun, you need to answer a basic question: is your blog successful? The only way to determine success is to measure your blog's results, and to do that you need Google Analytics.

Since there are dozens or more posts out there on how to use Google Analytics, let's focus on what exactly you need to measure to determine how successful your blog is. Let's face it, you could spend a month analyzing the various metrics from Google, but you really only need a few. We will peel back the many layers and show you the 6 key blogging analytics you need to track.

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