Articles about SEO

Counterintuitive Advice for Engaging Your Target Audience

by Kathy Edens Nov 22, 2017

Counterintuitive Advice for Engaging Your Target Audience

Not everything about audience building is as cut and dried as the experts would like you to believe. In fact, here's decidedly counterintuitive advice for engaging your target audience.

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Why You Don't Need an Author Platform to Publish Your Book

by Kathy Edens Nov 20, 2017

Why You Don't Need an Author Platform to Publish Your Book

Having an author platform will get you nowhere if you don't have an actual book to promote.

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The Newbie SEO Guide: A Step-by-Step Guide to Boosting Your New Blog Up Google's Rankings

by Peter Ellington Nov 08, 2017

The Newbie SEO Guide: A Step-by-Step Guide to Boosting Your New Blog Up Google's Rankings

When building your blog, Google shouldn't be an afterthought – it should be one of your biggest priorities. We're going to look at a few tips and techniques that could help boost your new blog up Google's rankings.

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How to Successfully Bring Your Blog Back to Life after a Long Break

by David Koller Nov 08, 2017

How to Successfully Bring Your Blog Back to Life after a Long Break

It's not unusual for bloggers to get distracted with something else and leave their blog unattended for a while. And when they finally find the time or inspiration to continue with it, they encounter issues like outdated topics, fewer subscribers than before and someone else's blog stealing all their glory.

Sound familiar? You may see these situations as the end of the world, but the truth is that things are not that drastic. With just a little extra effort, you'll have your blog up and running again in no time, maybe even turn it into something more successful than it was.

Here are some hints on how to do it.

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Why Content Writers Should Publish on Medium

by Kathy Edens Oct 21, 2017

Why Content Writers Should Publish on Medium

Medium levels the playing field for writers. It gives a voice to individuals who have something interesting or important to say. Even if you don't have thousands of followers or your own popular blog, you can still get promoted to the masses. Medium rewards content on quality, not on who or how famous the author is. And the reward for content writers is amplification: thousands of people viewing, reading, and reacting to their articles.

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5 Great Career Options for Writers

by Charles Ebert Sep 18, 2017

5 Great Career Options for Writers

If you’ve perfected your writing skills, you can get yourself a number of employment and freelancing opportunities. The three communication skills - reading, writing and speaking - are the basic fundamentals needed to succeed in life. Therefore, writers have unlimited options that they can exploit career wise.

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How Analyzing Your Blog Content Can Boost Your Writing

by Lilach Bullock Sep 18, 2017

How Analyzing Your Blog Content Can Boost Your Writing

How often are you checking your contents’ and your blogs’ analytics? And I’m not talking about your general traffic numbers, but a really in-depth look at your numbers. One of the biggest reasons why any blogger should do this regularly, is because it can of huge help for improving their own content. And in this blog post, I want to show you exactly how to use analytics to improve your blog content success.

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Pop Culture Can Take Your Content to the Next Level

by Kerry Pierse Sep 08, 2017

Pop Culture Can Take Your Content to the Next Level

A content strategy contains a number of different elements that all combine in a specific way to create a strategy that works. However, one growing element is the use of pop culture to help grow traffic. When you consider the number of people who follow specific films, TV shows or even musicians, it is clear to see why it is so crucial.

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Is Your Sloppy Content Turning Customers Away?

by Kathy Edens Aug 09, 2017

Is Your Sloppy Content Turning Customers Away?

Consider the content on your website and in your blog posts, the product descriptions in your eCommerce store, your lead generation pieces, and your emails. Every word makes an impression on your customers and prospects. Small businesses with remote workers around the world don't have a brick-and-mortar shop. So the face you put forward in your content should represent your company well.

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7 Tools to Promote Your Content and Grow Your Audience

by Sophia Mest Aug 09, 2017

7 Tools to Promote Your Content and Grow Your Audience

An essential part of any content creator’s work is content promotion. You need to get your content seen by the people who want to read it, share it and comment on it. You need to keep expanding your audience and developing content with them in mind.

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Content Marketing vs. Account-Based Marketing: Which is Better?

by Kathy Edens Jul 28, 2017

Content Marketing vs. Account-Based Marketing: Which is Better?

Both content marketing and ABM are strategy-driven. The big difference is the focus of the strategy. Let's look at definitions of each.

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7 Writing Opportunities You May Have Overlooked

by Heather Robson Jul 18, 2017

7 Writing Opportunities You May Have Overlooked

You can be a writer without being a starving artist. In fact, plenty of writers make a healthy living from their craft. Some even crest six figures.

If writing a best-selling novel is your secret (or not-so-secret) hope or your favorite fantasy is about being invited to read your poetry at esteemed universities, you can fund those dreams using what you already know and love… writing.

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7 Things You are Probably Doing that Make Your Copywriting Suck

by Kathy Edens Jul 14, 2017

7 Things You are Probably Doing that Make Your Copywriting Suck

Copy has different purposes: direct response (you want readers to act/purchase) or educational (providing the information they need to decide). Regardless of your purpose, writing great copy takes finesse and skill.

If you want to nail your copy every time, stay away from these 7 deadly copywriting sins.

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Blogging Analytics: What You Need to Know

by Kathy Edens Jun 28, 2017

Blogging Analytics: What You Need to Know

Whether you write for yourself or you're a hired gun, you need to answer a basic question: is your blog successful? The only way to determine success is to measure your blog's results, and to do that you need Google Analytics.

Since there are dozens or more posts out there on how to use Google Analytics, let's focus on what exactly you need to measure to determine how successful your blog is. Let's face it, you could spend a month analyzing the various metrics from Google, but you really only need a few. We will peel back the many layers and show you the 6 key blogging analytics you need to track.

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The Evolution of Copywriting

by Patrick Foster May 17, 2017

The Evolution of Copywriting

Throughout history, copywriting has been integral to the success of millions of advertising and marketing campaigns. Here’s how copywriting has evolved, and what today’s copywriters need to bear in mind.

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15 Best Content Marketing Blogs to Follow

by ProWritingAid May 04, 2017

15 Best Content Marketing Blogs to Follow

How do you stay abreast of the latest, greatest information about content marketing? We put together a list of our top 15 content marketing blogs you need to start following.

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How to do Copywriting for SEO

by Amir Noghani Mar 20, 2017

How to do Copywriting for SEO

SEO is probably one of the least understood online topics, period. This doesn’t come as a surprise once you understand just how often search engines such as Google adjust and calibrate their ranking algorithm. The biggest challenge content creators then have to face is writing content which not only appeals to the right kind of audience but is also optimized for various search engines. But the moment you realize that content should revolve around people instead of search engines, you will find that SEO copywriting really isn’t that complicated.

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The Worst Blogging Advice We’ve Ever Heard

by Kathy Edens Jan 30, 2017

The Worst Blogging Advice We’ve Ever Heard

I Googled “blogging advice” and found 16,400,000 results in 0.49 seconds. Wow. That’s a lot to take in. Perhaps the better way to start is to talk about what not to do.

Here’s a compilation of the worst blogging advice we’ve ever heard.

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Copywriting Skills You Need to Conquer

by Kathy Edens Jan 16, 2017

Copywriting Skills You Need to Conquer

Whether you’re just starting out in copywriting or are a seasoned pro, the tips in this article will help you ramp up your skills set and become more attractive to clients looking for content.

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