From the blog

Are You Ignoring Your Best Ideas?

by Hannah Collins May 17, 2017

Are You Ignoring Your Best Ideas?

Bored by your own writing? You could be suffering from the toll of ignoring your best ideas. ‘But why on earth would I ignore an idea if it’s good?’, you’re wondering. The answer is that you probably don’t even know you’re doing it.

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The Evolution of Copywriting

by Patrick Foster May 17, 2017

The Evolution of Copywriting

Throughout history, copywriting has been integral to the success of millions of advertising and marketing campaigns. Here’s how copywriting has evolved, and what today’s copywriters need to bear in mind.

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Why You Need Your Audience to Nod as They Read

by ProWritingAid May 15, 2017

Why You Need Your Audience to Nod as They Read

No matter how brilliant your copy is, if you can't get your readers to nod along as they read, you haven't made that all-important connection yet.

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10 Writing Issues that Your Grammar Checker is Missing

by Lisa Lepki May 15, 2017

10 Writing Issues that Your Grammar Checker is Missing

An editing tool checks for writing issues that go far beyond mere grammar problems.

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Why a Fully Realized Villain is as Important as Your Protagonist

by Kathy Edens May 12, 2017

Your antagonist can make the difference between a ho-hum novel and a break-out one.

A fully realized villain is someone who shows us parts of ourselves in his or her makeup. If you can connect in some human way with the antagonist, it's going to bring up all kinds of tension for readers.

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Growing The Writing Cooperative

by Stella J. McKenna May 11, 2017

Growing The Writing Cooperative

“The Coop” is more than just a Medium publication — it’s a community. And it’s growing.

The motto of The Writing Cooperative is, “Helping each other write better”. This phrase ultimately guides all that we do.

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15 Best Content Marketing Blogs to Follow

by ProWritingAid May 04, 2017

15 Best Content Marketing Blogs to Follow

How do you stay abreast of the latest, greatest information about content marketing? We put together a list of our top 15 content marketing blogs you need to start following.

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How to Write a Killer Transition

by Kathy Edens May 03, 2017

How to Write a Killer Transition

How do you move your reader smoothly between ideas in your content or from scene to scene in your novel? With killer transitions that connect and unify your writing as a whole.

What is a Transition? There are two types of transitions to cover: transitions in content connecting paragraphs and highlighting relevant, important points and transitions between scenes or POV switches in manuscripts.

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A Letter from Roald Dahl: "Eschew All Those Beastly Adjectives."

by ProWritingAid May 03, 2017

A Letter from Roald Dahl: "Eschew All Those Beastly Adjectives."

When a student wrote to Roald Dahl in 1980 asking for help on his thesis, he received this rather curt letter in reply. We think it's wonderful.

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Maintaining Focus While Writing: A Review of the Freedom App

by Kathy Edens Apr 21, 2017

Maintaining Focus While Writing: A Review of the Freedom App Do you get distracted easily when writing? Do you check Facebook, Twitter, and Instagram when your writing slows down or you reach a difficult section?

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What is the Most Important Copywriting Skill to Master?

by Kathy Edens Apr 21, 2017

What is the Most Important Copywriting Skill to Master? There are a lot of essential skills to master if you are going to write effective copy. I don't want to downplay the importance of good writing, proper grammar, thorough research, and SEO optimization, but there is another skill that stands above the rest.

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Have You Written Your Story's 'Mirror Moment' Yet?

by Kathy Edens Apr 18, 2017

Have You Written Your Story's 'Mirror Moment' Yet?

I recently came across a book by James Scott Bell that lays out an interesting premise about something he calls the 'mirror moment'.

Bell's theory is that there is a single moment in the middle of the story where the main character takes a "long, hard look at himself (as in a mirror). He asks, Who am I? What have I become? Who am I supposed to be?"

Bell says if you can nail that moment, everything that comes before and after it will have more depth and resonance.

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The 10 Best Facebook Groups for Writers

by Kathy Edens Apr 10, 2017

The 10 Best Facebook Groups for Writers Sometimes as I sit at my desk in a remote corner of the house, writing my soul out on the page, I need the company of other writers. Someone who understands how I can both crave and loathe this quiet aloneness. When it's 2am, and I'm working feverishly to meet a deadline or trying to make sense out of the jumble of ideas in my brain, I need community.

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Gender Neutral Pronoun Consistency—Is This Still a Thing?

by ProWritingAid Apr 10, 2017

Gender Neutral Pronoun Consistency—Is This Still a Thing? How many times have you written a sentence using a gender-neutral antecedent (the word a pronoun replaces) and stumbled? Which pronoun do you use—he or she?The student may borrow whichever book he (or she?) needs. The Traditional Solution

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What Margaret Atwood Taught Me About Writing Outside Your Genre

by Kathy Edens Apr 09, 2017

What Margaret Atwood Taught Me About Writing Outside Your Genre

Margaret Atwood recently wrote an essay titled "Margaret Atwood on What The Handmaid's Tale Means in the Age of Trump" that caught my eye. There has been a swarm of interest around the book thanks to the upcoming series on Hulu, but I have to admit that I was curious to see if her political views matched mine.

What I found most compelling in the article, however, is how she talked about stretching herself outside her genre when she wrote The Handmaid's Tale:

  • "It seemed to me a risky venture. I’d read extensively in science fiction, speculative fiction, utopias and dystopias ever since my high school years in the 1950s, but I’d never written such a book. Was I up to it? The form was strewn with pitfalls, among them a tendency to sermonize, a veering into allegory and a lack of plausibility. If I was to create an imaginary garden I wanted the toads in it to be real."

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How to Write the ‘Other’ (Without Being a Jerk)

by Samia Rahman Apr 04, 2017

How to Write the ‘Other’ (Without Being a Jerk) It was during a Guardian webchat last year that one of my favourite authors, Chimamanda Ngozi Adichie, offered no-nonsense words of advice to an aspiring writer that rather stopped me in my tracks. The commenter had asked how he, a middle-aged white man, should go about writing the story of a young Bengali girl, who belonged to a culture that he readily admitted was alien to his own. Chimamanda invited him to re-examine his motivation to write about something so unfamiliar and seemed to endorse the age-old adage that you should write what you know.

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How to Write Multiple Points of View

by Kathy Edens Apr 03, 2017

How to Write Multiple Points of View

When you’re starting a new story, determining POV is a very important choice. Writing from multiple POVs can be frustrating and confusing for readers if it’s not handled well, so you need to have a very good reason for using multiple POVs in your story.

That said, here are a few tips on how to craft a story using multiple POVs:

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The Writer’s Bundle: An Amazing Offer Available Only From April 3-6, 2017!

by Lisa Lepki Apr 03, 2017

The Writer’s Bundle: An Amazing Offer Available Only From April 3-6, 2017! $1,667 of Writing Resources for $99The Writer’s Bundle: An Amazing Offer Available Only From April 3-6, 2017!

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Stop Researching & Get Writing!

by Lisa Lepki Mar 31, 2017

Stop Researching & Get Writing!

Researching can be fun. No, seriously. If you're writing about a new topic for a blog post or an interesting subject for a work of fiction, it's the details that help your writing ring true.

Some experts say you can't do too much research if you want your prose to be believable. There is a point, however, that research becomes a way to procrastinate the actual writing itself.

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15 Productivity Apps to Help Keep Your Writing Goals on Track

by Wendy Dessler Mar 29, 2017

15 Productivity Apps to Help Keep Your Writing Goals on Track It doesn’t matter if you’re the most prolific writer in the world, distractions and writer’s block can get the best of all of us at some point or another.

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