From the blog

Content Marketing vs. Account-Based Marketing: Which is Better?

by Kathy Edens Jul 28, 2017

Content Marketing vs. Account-Based Marketing: Which is Better?

Both content marketing and ABM are strategy-driven. The big difference is the focus of the strategy. Let's look at definitions of each.

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What the Heck are Auto-Antonyms? And Why Should You Worry About Them?

by ProWritingAid Jul 21, 2017

What the Heck are Auto-Antonyms? And Why Should You Worry About Them?

Auto-antonyms are words with multiple meanings of which one contradicts or reverses another. What, you say, how can that be? Let's go through a couple examples.

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7 Writing Opportunities You May Have Overlooked

by Heather Robson Jul 18, 2017

7 Writing Opportunities You May Have Overlooked

You can be a writer without being a starving artist. In fact, plenty of writers make a healthy living from their craft. Some even crest six figures.

If writing a best-selling novel is your secret (or not-so-secret) hope or your favorite fantasy is about being invited to read your poetry at esteemed universities, you can fund those dreams using what you already know and love… writing.

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The Nitty Gritty Practical Guide to Giving your Characters Unique Voice

by Katja L Kaine Jul 17, 2017

The Nitty Gritty Practical Guide to Giving your Characters Unique Voice

Character Voice is as difficult to pin down as it is critical.

Plenty of writing advice resources talk about the importance of your main characters each having a unique voice, but how do you achieve that?

The main problem is that all of those characters are essentially coming from the same mind – yours – so you need to find ways to ensure your personal characteristics, speech patterns and nuances don’t all bleed into your characters.

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7 Things You are Probably Doing that Make Your Copywriting Suck

by Kathy Edens Jul 14, 2017

7 Things You are Probably Doing that Make Your Copywriting Suck

Copy has different purposes: direct response (you want readers to act/purchase) or educational (providing the information they need to decide). Regardless of your purpose, writing great copy takes finesse and skill.

If you want to nail your copy every time, stay away from these 7 deadly copywriting sins.

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How to Create Mood Like Edgar Allan Poe

by Kathy Edens Jul 14, 2017

How to Create Mood Like Edgar Allan Poe

The master of Gothic horror stories, Edgar Allan Poe could set the tone of anything with a few chosen words. Here's how he did it.

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How Blogging Can Help You Get Better at What You Love

by Kamil Riaz Kara Jul 14, 2017

How Blogging Can Help You Get Better at What You Love

When the concept of blogging first emerged, becoming a professional writer in glorified online journals to make money wasn’t the goal.

The blogging community has significantly evolved as people write, not for one, but many different reasons. There is a wide range of niches available to choose from – business, fashion, food, lifestyle, entertainment and many more.

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A Writer's Biggest Fear: And it's Not Spiders

by Kathy Edens Jul 13, 2017

A Writer's Biggest Fear: And it's Not Spiders

What is it you fear most as you sit in front of a blank screen? Perhaps the fear of rejection holds you back from putting words on paper. You know your work is likely to get rejected by publishers and agents because the experience of others told you to expect it.

Maybe you fear humiliation. Putting yourself out there on paper opens you up to all kinds of criticism and ridicule. It's really hard to be vulnerable in your writing because the critics' sting hurts that much more.

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Contena: What You Need to Know to Start a Writing Business

by ProWritingAid Jul 05, 2017

Contena: What You Need to Know to Start a Writing Business

At ProWritingAid, we want our writers to be as successful as possible. And so, when we come across a potential opportunity for writers to make money, we check it out.

The folks at Contena got in touch recently and asked us to have a look at their new platform for freelance writers. Their mission is to help you launch your own freelance writing business.

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Why You Should Throw Your Main Character Under a Bus

by Kathy Edens Jul 05, 2017

Why You Should Throw Your Main Character Under a Bus

What is it about a great story that keeps you turning the pages? Think of the last book you devoured in one sitting. What kept you so engrossed you had to stay up until 4am to finish it?

For those of us who sit bleary-eyed in front of a computer because we couldn't put a good book down last night, we stumbled across an author who knows how to raise the stakes.

And the higher the stakes, the better—am I right?

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Blogging Analytics: What You Need to Know

by Kathy Edens Jun 28, 2017

Blogging Analytics: What You Need to Know

Whether you write for yourself or you're a hired gun, you need to answer a basic question: is your blog successful? The only way to determine success is to measure your blog's results, and to do that you need Google Analytics.

Since there are dozens or more posts out there on how to use Google Analytics, let's focus on what exactly you need to measure to determine how successful your blog is. Let's face it, you could spend a month analyzing the various metrics from Google, but you really only need a few. We will peel back the many layers and show you the 6 key blogging analytics you need to track.

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Licence vs. License: Which One is Right?

by ProWritingAid Jun 28, 2017

Licence vs. License: Which One is Right?

Well, it depends on which side of the pond you're on.

If you're American, license is both a noun and a verb, and licence is not used at all.

If you're anywhere else speaking English, licence is the noun meaning a permit from an authority figure to do something particular, like driving, and license is the verb form.

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How to Take Advantage of the 7 Deadly Sins When You're Copywriting

by Kathy Edens Jun 26, 2017

How to Take Advantage of the 7 Deadly Sins When You're Copywriting

Here's how to use the 7 Deadly Sins like an angel to present your product or service in its best possible light. Master these tips and they'll be eating out of your hand.

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When Symbolism Goes Too Far

by Kathy Edens Jun 19, 2017

When Symbolism Goes Too Far

Are we hard-wired to seek symbolism in everything from our literature to our everyday life? Spirituality is rife with symbolism, advertisers use symbols to sell their products, and we interpret a smile from someone as a symbol of friendship.

Symbolism in literature uses an object or a word to represent something abstract in your work. A person, an action, a place, a single word, or an object can have symbolic meaning. Symbolism, done well, allows you to hint at a certain mood or emotion instead of showing it.

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Me Write Pretty One Day: Why Purple Prose Kills the Clarity of Your Content

by Kathy Edens Jun 19, 2017

Me Write Pretty One Day: Why Purple Prose Kills the Clarity of Your Content

Great content needs to be more than just "pretty". It needs depth and insight. It needs to avoid purple prose not like the plague, but because it is the plague.

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Why Every Writer Needs A Writing Mentor (And Where To Find One)

by Jesse Barnett Jun 14, 2017

Why Every Writer Needs A Writing Mentor (And Where To Find One)

When I began working for Charlie, I knew he was talented. He's the writing partner of a well-known leadership expert and together they've authored over 100 books. Several have become New York Times best sellers.

I embraced the job with a learner's mindset. I determined every day to improve my writing skills. My first professionally edited draft looked like a murder scene. Red letters covered the page with countless words crossed out, rearranged, and rewritten.

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Affect vs. Effect: When to use each

by ProWritingAid Jun 12, 2017

Affect vs. Effect: When to use each

When to use "affect" or "effect" is so confusing that people are switching to "impact" to use in its place.

Never fear—it's not difficult to use "affect" and "effect" properly. Here is what you need to know:

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Using an Editing Tool Does Not Make You a Lazy Writer

by Kathy Edens Jun 12, 2017

Using an Editing Tool Does Not Make You a Lazy Writer

Do you always check your work for repeated or overused words or phrases? I know I don't. Sometimes I can be so close to my writing that I don't notice when I've used a certain word too many times in the space of 3 or so paragraphs. In my mind, it sounds natural.

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End Hunger by Practicing Grammar? Sign Us Up!

by Monica Puerto Jun 12, 2017

 End Hunger by Practicing Grammar? Sign Us Up! Did you know that if you spend 15 minutes a day improving your grammar and vocabulary on freerice.com, you will be helping end hunger?

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Why You Need an Editorial Calendar for Content Marketing

by Kathy Edens Jun 07, 2017

Why You Need an Editorial Calendar for Content Marketing

Do you regularly create great content for your target audience? Let's have a show of hands: how many of you use an editorial calendar to organize your content?

Not everyone uses an editorial calendar, and if you're one, you're making life more difficult than need be.

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