From the blog

Counterintuitive Advice for Engaging Your Target Audience

by Kathy Edens Nov 22, 2017

Counterintuitive Advice for Engaging Your Target Audience

Not everything about audience building is as cut and dried as the experts would like you to believe. In fact, here's decidedly counterintuitive advice for engaging your target audience.

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Why You Don't Need an Author Platform to Publish Your Book

by Kathy Edens Nov 20, 2017

Why You Don't Need an Author Platform to Publish Your Book

Having an author platform will get you nowhere if you don't have an actual book to promote.

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Getting Started with ProWritingAid’s Google Docs Add-on.

by Lisa Lepki Nov 20, 2017

Getting Started with ProWritingAid’s Google Docs Add-on. It’s easy to get the Google Docs add-on set up on your computer. You just need to make sure that your ProWritngAid licence is associated with a Google email address (google.com, gmail.com, etc.) Install the Add-on

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8 Truths of Blogging You Didn't Know

by Kathy Edens Nov 18, 2017

8 Truths of Blogging You Didn't Know

What do all bloggers have in common? Here are the truths of blogging that you don't hear about, but you experience in short order.

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The 10 Writing Quotes that Shape My Writing Process

by Ravi Rajan Nov 08, 2017

The 10 Writing Quotes that Shape My Writing Process

“Writing is the socially acceptable way of getting naked in public. And in writing, getting naked is all about shedding your inhibitions, learning from self, learning from the greats and chartering a path along the road less traveled.”

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The Newbie SEO Guide: A Step-by-Step Guide to Boosting Your New Blog Up Google's Rankings

by Peter Ellington Nov 08, 2017

The Newbie SEO Guide: A Step-by-Step Guide to Boosting Your New Blog Up Google's Rankings

When building your blog, Google shouldn't be an afterthought – it should be one of your biggest priorities. We're going to look at a few tips and techniques that could help boost your new blog up Google's rankings.

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How to Successfully Bring Your Blog Back to Life after a Long Break

by David Koller Nov 08, 2017

How to Successfully Bring Your Blog Back to Life after a Long Break

It's not unusual for bloggers to get distracted with something else and leave their blog unattended for a while. And when they finally find the time or inspiration to continue with it, they encounter issues like outdated topics, fewer subscribers than before and someone else's blog stealing all their glory.

Sound familiar? You may see these situations as the end of the world, but the truth is that things are not that drastic. With just a little extra effort, you'll have your blog up and running again in no time, maybe even turn it into something more successful than it was.

Here are some hints on how to do it.

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Why Every Heroine Does Not Need a Love Interest

by Kathy Edens Nov 06, 2017

Why Every Heroine Does Not Need a Love Interest

There are almost no authors writing female characters that don't depend on a romance subplot to carry a book. That's because the Hero's Journey, Campbell's famous framework for the classic tale of a hero on a quest, doesn't work well for a female protagonist.

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Do I Use Lay or Lie? Let's Get it Straight

by Kathy Edens Nov 03, 2017

Do I Use Lay or Lie? Let's Get it Straight

Lay and lie can trip up the most seasoned writer. Let's do a quick and dirty here so it finally makes sense.

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What All Writers Need to Learn From the British Cycling Team

by Maya Saric Nov 01, 2017

What All Writers Need to Learn From the British Cycling Team

New manager, Sir David Brailsford, changed Team Sky's destiny in 2010. His "aggregation of marginal gains" strategy delivered outstanding results for them, and it can work for you too!

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What Makes Customers Say "Yes": The Psychology of Persuasion

by Kathy Edens Oct 25, 2017

What Makes Customers Say "Yes": The Psychology of Persuasion

Let's look at the 6 founding principles of influencing and persuading someone to click through, sign up, or buy something.

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How to Write an Elizabeth Bennet Better Than the Original

by Kathy Edens Oct 25, 2017

How to Write an Elizabeth Bennet Better Than the Original

What do we love so much about Elizabeth Bennet? She's strong, and she's feisty. Just because she's expected to act a certain way doesn't mean she'll bend her convictions and change her behavior. She's real, right?

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Getting Ready for NaNoWriMo: Planners vs. Pants-ers

by Kathy Edens Oct 24, 2017

Getting Ready for NaNoWriMo: Planners vs. Pants-ers

I set out on a quest to find if this world has more planners or pants-ers. Alas, there is no definitive answer, at least on the internet. I did, however, determine that most writing instructors ask their students who is a planner and who is a pants-er. This informal poll-taking reports about 50/50.

So, whether you're a planner or a pants-er, you're in good company. How do we know? Here are some famous authors who plan and those who fly by the seat of their pants.

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Why Content Writers Should Publish on Medium

by Kathy Edens Oct 21, 2017

Why Content Writers Should Publish on Medium

Medium levels the playing field for writers. It gives a voice to individuals who have something interesting or important to say. Even if you don't have thousands of followers or your own popular blog, you can still get promoted to the masses. Medium rewards content on quality, not on who or how famous the author is. And the reward for content writers is amplification: thousands of people viewing, reading, and reacting to their articles.

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Grammar Rules You Should Ignore

by Kathy Edens Oct 20, 2017

Grammar Rules You Should Ignore

Some rules were made to be broken, right? There are a few grammar rules that don't hold water in today's world of tweets and conversational writing styles. Since the focus of most writing on the web is to get your reader's attention, writing in a relaxed voice is common…and necessary.

Here are 6 grammar rules you should ignore when writing for the internet masses.

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Writing App Reviews: A Comparison of the Best

by Kathy Edens Oct 17, 2017

Writing App Reviews: A Comparison of the Best

Here at ProWritingAid, we're geekily interested in writing tech, almost obsessively. And in honor of the upcoming NaNoWriMo, we thought we'd do a roundup of the apps we've reviewed over the years. Links to our full reviews are throughout.

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Why You Should Create Your Own Genre

by Kathy Edens Oct 09, 2017

Why You Should Create Your Own Genre

Are you trying to fit into a genre or sub-genre because it's popular right now? That's like trying to fit into a political party when your philosophy is somewhere in the middle. It's hard to find the right fit in either party, right?

Maybe it's time you created your own sub-genre or genre. Look at what Bridget Jones's Diary did for chick lit. And what The Hunger Games did for YA dystopian. And I'm still not sure how to categorize Jodi Picoult's novels. If you look up the genres of her books, you'll find "Genre: Fiction + Literature; Sub-Genre: Literary or Contemporary." Huh? Nonetheless, she's created her own space on the best seller list.

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How to Create a Nemesis Like The Joker

by Kathy Edens Oct 06, 2017

How to Create a Nemesis Like The Joker

Think of some of the great nemesis pairs in fiction: Harry Potter and Voldemort, Katniss Everdeen and President Snow, Professor Xavier and Magneto, Superman and Lex Luthor… But there's none better than Batman and The Joker.

The Joker is responsible for numerous tragedies in Batman's life like paralyzing Batgirl and murdering Robin. He's such a popular character that he's ranked 8th on the list of Greatest Comic Book Characters of All Time. One reason he's the perfect nemesis is The Joker is the complete and utter opposite of Batman: he's savage, violent, unpredictable, and will do anything because he has no respect for human life. As Michael Caine said in Dark Knight, The Joker "just wants to see the world burn."

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How to Use Copywriting Techniques to Get What You Want

by Kathy Edens Oct 04, 2017

How to Use Copywriting Techniques to Get What You Want

What's the best "extra" you get from being a experienced copywriter? How about using your persuasive writing skills to help you convince people to give you what you want?

Let me share an example. A copywriter I know, we'll call her Amy, bought expensive new luggage before her trip to Europe this past summer. When she finally got back on American soil two weeks later, she was devastated when her luggage came rolling off the carousel—crushed and torn.

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Criticism is Good For You and Here's Why!

by Corinne Ledling Oct 04, 2017

Criticism is Good For You and Here's Why!

You may think it is absurd to say that criticism could be good for you. After all, it hurts, right? Especially when the criticism is targeted directly at your personality or habits, it can be very hurtful indeed. But it can be good for you if you take it the right way – and here’s why.

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