Blogging and Content Writing
Consider the content on your website and in your blog posts, the product descriptions in your eCommerce store, your lead generation pieces, and your emails. Every word makes an impression on your customers and prospects. Small businesses with remote workers around the world don't have a brick-and-mortar shop. So the face you put forward in your content should represent your company well.Read More »
An essential part of any content creator’s work is content promotion. You need to get your content seen by the people who want to read it, share it and comment on it. You need to keep expanding your audience and developing content with them in mind.Read More »
You probably have more ideas than you know, but when sitting in front of a blank screen, your mind is just as blank. How do those prolific bloggers and content marketers keep the fresh ideas rolling?
Ideas do come to you. But you're not recording them fast enough. The best writers have trained themselves to capture ideas before they're a mere wisp floating away, never to be seen or heard from again.Read More »
Here are two key ways that partnering with another copywriter can help you build your business and your skills.Read More »
Both content marketing and ABM are strategy-driven. The big difference is the focus of the strategy. Let's look at definitions of each.Read More »
You can be a writer without being a starving artist. In fact, plenty of writers make a healthy living from their craft. Some even crest six figures.
If writing a best-selling novel is your secret (or not-so-secret) hope or your favorite fantasy is about being invited to read your poetry at esteemed universities, you can fund those dreams using what you already know and love… writing.Read More »
Copy has different purposes: direct response (you want readers to act/purchase) or educational (providing the information they need to decide). Regardless of your purpose, writing great copy takes finesse and skill.
If you want to nail your copy every time, stay away from these 7 deadly copywriting sins.Read More »
When the concept of blogging first emerged, becoming a professional writer in glorified online journals to make money wasn’t the goal.
The blogging community has significantly evolved as people write, not for one, but many different reasons. There is a wide range of niches available to choose from – business, fashion, food, lifestyle, entertainment and many more.Read More »
Whether you write for yourself or you're a hired gun, you need to answer a basic question: is your blog successful? The only way to determine success is to measure your blog's results, and to do that you need Google Analytics.
Since there are dozens or more posts out there on how to use Google Analytics, let's focus on what exactly you need to measure to determine how successful your blog is. Let's face it, you could spend a month analyzing the various metrics from Google, but you really only need a few. We will peel back the many layers and show you the 6 key blogging analytics you need to track.Read More »
Here's how to use the 7 Deadly Sins like an angel to present your product or service in its best possible light. Master these tips and they'll be eating out of your hand.Read More »
Great content needs to be more than just "pretty". It needs depth and insight. It needs to avoid purple prose not like the plague, but because it is the plague.Read More »
Do you regularly create great content for your target audience? Let's have a show of hands: how many of you use an editorial calendar to organize your content?
Not everyone uses an editorial calendar, and if you're one, you're making life more difficult than need be.Read More »
No matter how brilliant your copy is, if you can't get your readers to nod along as they read, you haven't made that all-important connection yet.Read More »
There are a lot of essential skills to master if you are going to write effective copy. I don't want to downplay the importance of good writing, proper grammar, thorough research, and SEO optimization, but there is another skill that stands above the rest.Read More »
SEO is probably one of the least understood online topics, period. This doesn’t come as a surprise once you understand just how often search engines such as Google adjust and calibrate their ranking algorithm. The biggest challenge content creators then have to face is writing content which not only appeals to the right kind of audience but is also optimized for various search engines. But the moment you realize that content should revolve around people instead of search engines, you will find that SEO copywriting really isn’t that complicated.Read More »
I'm the guy you read about that works from any of the hundreds of sidewalk cafes in Buenos Aires, travels to Uruguay to wander the avenidas, fishes for Piranha in the Amazon, camps in Patagonia, watches the monkeys play in the rainforest and spends the night in Butch Cassidy and the Sundance Kid's cabin in Bariloche.
And then I write about it.
I live the life that thousands of people say they want to live. Someone said if you want to be doing something in life, find someone who is doing it, and then do what they do. I want to peel back the veil and show you what I do.Read More »
After spending months on research and writing, you’ve finally published your first e-book. You know you’re offering the best knowledge and expertise, and your book includes unique insights that your readers won’t find anywhere else.
Yet it’s your competitor’s e-book that’s selling like hotcakes. People are buying and reviewing theirs, but only a handful are even aware that yours exists.
What could possibly have gone wrong?Read More »
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