Articles by Kathy Edens

Kathy Edens is a blogger, a ghost writer, and content master who loves writing about anything and everything. Check out her book The Novel-Writing Training Plan: 17 Steps to Get Your Ideas in Shape for the Marathon of Writing or contact her at www.kathy-edens.com.

2 Myths About Writing Fiction: Debunked!

by Kathy Edens Sep 21, 2017

2 Myths About Writing Fiction: Debunked!

When writer Kathy Edens joined her local writing group, she was confronted with two common myths about writers. She is here to set the record straight!

Read More »

How to Write an Allegory Like George Orwell

by Kathy Edens Sep 18, 2017

How to Write an Allegory Like George Orwell

An allegory is a story that evokes two separate meanings. The first meaning is the story's surface, like characters and plot, the stuff that goes into every story. But at a much deeper level, an allegory has a symbolic, heavy meaning.

What allegories come to mind? Maybe The Lord of the Flies; The Lion, the Witch, and the Wardrobe; Moby Dick; or Pilgrim's Progress?

Read More »

Is Your Sloppy Content Turning Customers Away?

by Kathy Edens Aug 09, 2017

Is Your Sloppy Content Turning Customers Away?

Consider the content on your website and in your blog posts, the product descriptions in your eCommerce store, your lead generation pieces, and your emails. Every word makes an impression on your customers and prospects. Small businesses with remote workers around the world don't have a brick-and-mortar shop. So the face you put forward in your content should represent your company well.

Read More »

How to Create a CV like Elon Musk's for Your Protagonist

by Kathy Edens Aug 02, 2017

How to Create a CV like Elon Musk's for Your Protagonist

A CV is a tool to capture all of your thoughts about your main character and keep track of the many idiosyncrasies and character traits. Just as important, it helps you capture and record the intertwined relationships of all the characters in your novel. Especially if you use several points of view or have multiple main characters, you need to capture them each distinctly.

Read More »

How to Create an Anti-Hero Like Homer Simpson

by Kathy Edens Aug 02, 2017

How to Create an Anti-Hero Like Homer Simpson

Homer Simpson has only one focus in this world: himself. He has some pretty unlikable characteristics, I'm sure everyone can agree. Why do we love to hate Homer and hate to love him so much? Because he's a well-done anti-hero, that's why.

Read More »

How to Generate Infinite Ideas for Your Content/Blog

by Kathy Edens Aug 02, 2017

How to Generate Infinite Ideas for Your Content/Blog

You probably have more ideas than you know, but when sitting in front of a blank screen, your mind is just as blank. How do those prolific bloggers and content marketers keep the fresh ideas rolling?

Ideas do come to you. But you're not recording them fast enough. The best writers have trained themselves to capture ideas before they're a mere wisp floating away, never to be seen or heard from again.

Read More »

Why We're on the Fence About Writing What You Know

by Kathy Edens Aug 02, 2017

Why We're on the Fence About Writing What You Know

"Write what you know" has been around forever. Some attribute it to Mark Twain and others to Hemingway. Regardless of who came up with this entreaty, my writing would be middle-class, ho-hum if I had to stick with only writing what I've experienced. Isn't that what research is for, right?

Read More »

Content Marketing vs. Account-Based Marketing: Which is Better?

by Kathy Edens Jul 28, 2017

Content Marketing vs. Account-Based Marketing: Which is Better?

Both content marketing and ABM are strategy-driven. The big difference is the focus of the strategy. Let's look at definitions of each.

Read More »

7 Things You are Probably Doing that Make Your Copywriting Suck

by Kathy Edens Jul 14, 2017

7 Things You are Probably Doing that Make Your Copywriting Suck

Copy has different purposes: direct response (you want readers to act/purchase) or educational (providing the information they need to decide). Regardless of your purpose, writing great copy takes finesse and skill.

If you want to nail your copy every time, stay away from these 7 deadly copywriting sins.

Read More »

How to Create Mood Like Edgar Allan Poe

by Kathy Edens Jul 14, 2017

How to Create Mood Like Edgar Allan Poe

The master of Gothic horror stories, Edgar Allan Poe could set the tone of anything with a few chosen words. Here's how he did it.

Read More »

A Writer's Biggest Fear: And it's Not Spiders

by Kathy Edens Jul 13, 2017

A Writer's Biggest Fear: And it's Not Spiders

What is it you fear most as you sit in front of a blank screen? Perhaps the fear of rejection holds you back from putting words on paper. You know your work is likely to get rejected by publishers and agents because the experience of others told you to expect it.

Maybe you fear humiliation. Putting yourself out there on paper opens you up to all kinds of criticism and ridicule. It's really hard to be vulnerable in your writing because the critics' sting hurts that much more.

Read More »

Why You Should Throw Your Main Character Under a Bus

by Kathy Edens Jul 05, 2017

Why You Should Throw Your Main Character Under a Bus

What is it about a great story that keeps you turning the pages? Think of the last book you devoured in one sitting. What kept you so engrossed you had to stay up until 4am to finish it?

For those of us who sit bleary-eyed in front of a computer because we couldn't put a good book down last night, we stumbled across an author who knows how to raise the stakes.

And the higher the stakes, the better—am I right?

Read More »

Blogging Analytics: What You Need to Know

by Kathy Edens Jun 28, 2017

Blogging Analytics: What You Need to Know

Whether you write for yourself or you're a hired gun, you need to answer a basic question: is your blog successful? The only way to determine success is to measure your blog's results, and to do that you need Google Analytics.

Since there are dozens or more posts out there on how to use Google Analytics, let's focus on what exactly you need to measure to determine how successful your blog is. Let's face it, you could spend a month analyzing the various metrics from Google, but you really only need a few. We will peel back the many layers and show you the 6 key blogging analytics you need to track.

Read More »

How to Take Advantage of the 7 Deadly Sins When You're Copywriting

by Kathy Edens Jun 26, 2017

How to Take Advantage of the 7 Deadly Sins When You're Copywriting

Here's how to use the 7 Deadly Sins like an angel to present your product or service in its best possible light. Master these tips and they'll be eating out of your hand.

Read More »

When Symbolism Goes Too Far

by Kathy Edens Jun 19, 2017

When Symbolism Goes Too Far

Are we hard-wired to seek symbolism in everything from our literature to our everyday life? Spirituality is rife with symbolism, advertisers use symbols to sell their products, and we interpret a smile from someone as a symbol of friendship.

Symbolism in literature uses an object or a word to represent something abstract in your work. A person, an action, a place, a single word, or an object can have symbolic meaning. Symbolism, done well, allows you to hint at a certain mood or emotion instead of showing it.

Read More »

Me Write Pretty One Day: Why Purple Prose Kills the Clarity of Your Content

by Kathy Edens Jun 19, 2017

Me Write Pretty One Day: Why Purple Prose Kills the Clarity of Your Content

Great content needs to be more than just "pretty". It needs depth and insight. It needs to avoid purple prose not like the plague, but because it is the plague.

Read More »

Using an Editing Tool Does Not Make You a Lazy Writer

by Kathy Edens Jun 12, 2017

Using an Editing Tool Does Not Make You a Lazy Writer

Do you always check your work for repeated or overused words or phrases? I know I don't. Sometimes I can be so close to my writing that I don't notice when I've used a certain word too many times in the space of 3 or so paragraphs. In my mind, it sounds natural.

Read More »

Why You Need an Editorial Calendar for Content Marketing

by Kathy Edens Jun 07, 2017

Why You Need an Editorial Calendar for Content Marketing

Do you regularly create great content for your target audience? Let's have a show of hands: how many of you use an editorial calendar to organize your content?

Not everyone uses an editorial calendar, and if you're one, you're making life more difficult than need be.

Read More »

Wrestling Run-On Sentences Into Shape

by Kathy Edens May 26, 2017

Wrestling Run-On Sentences Into Shape

ProWritingAid's sentence length check is one of the most important reports I use for every piece of writing. I have a tendency to write long, flowing sentences that meander around, trying to connect numerous ideas together that perhaps don't belong. (The latter sentence a case in point.)

But did you know that's not a technical run-on sentence? It's more of a run-off-at-the-mouth sentence.

Read More »

Why a Fully Realized Villain is as Important as Your Protagonist

by Kathy Edens May 12, 2017

Your antagonist can make the difference between a ho-hum novel and a break-out one.

A fully realized villain is someone who shows us parts of ourselves in his or her makeup. If you can connect in some human way with the antagonist, it's going to bring up all kinds of tension for readers.

Read More »

Our Blog

We love writing. ProWritingAid helps turn your writing into great writing. We publish articles about writing software, writing techniques and other useful information for writers. Subscribe to be notified of new articles.