Repeated words or phrases can set off an echo in the reader's mind. That subconscious feeling of "Didn’t I just read that?" can detract from what you are trying to say. It is incredibly difficult for you, as a writer, to pick out repeated words and phrases in their own work because you are so familiar with it. When you are editing it is not uncommon to re-read the same piece several times so that you become impervious to that echo feeling.
The more uncommon a word or phrase the more likely it is to echo in a reader's mind. If you use a particular phrase, even pages apart then it can set off an echo in the reader's mind.
ProWritingAid will highlight any repeated words and phrases that it finds in your writing so that you can replace them with something different.
Try our writing improvement software.Next improve your writing tip: Improve your Writing Tip #8 - Use alliteration to aid memory