Alliteration is the repetition of the initial stressed consonant sound in a set of writing. A favourite of advertizers, marketeers, and poets. "Peter Piper Picked a Peck of Pickled Peppers" is a classic example of alliteration.
Note that in an alliterative phrase not every word needs to be alliterative. You can use prepositions, such as 'of', and pronouns such as 'his' and still maintain the alliterative effect.
Alliteration also works well in names - think Fred Flintstone, or Lois Lane.
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